{"id":1044,"date":"2021-07-09T13:12:21","date_gmt":"2021-07-09T13:12:21","guid":{"rendered":"https:\/\/abdulazizgolca.com\/blog\/?p=1044"},"modified":"2021-12-19T07:06:54","modified_gmt":"2021-12-19T07:06:54","slug":"google-analytics-ile-ilk-trafik-kaynagi-nasil-olculur","status":"publish","type":"post","link":"https:\/\/abdulazizgolca.com\/blog\/google-analytics-ile-ilk-trafik-kaynagi-nasil-olculur\/","title":{"rendered":"Google Analytics ilk Trafik Kayna\u011f\u0131 Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Bildi\u011finiz \u00fczere Google Analytics son kayna\u011f\u0131 kullan\u0131c\u0131ya tan\u0131mlar dolay\u0131s\u0131yla Facebook ile \u00e7ekti\u011fimiz kullan\u0131c\u0131 bir s\u00fcre sonra google&#8217;den yada direct olarak siteye gelerek d\u00f6n\u00fc\u015f\u00fcm olu\u015fturabilir. Bu durumda kullan\u0131c\u0131n\u0131n source\/medium verisi direct\/none yada google\/organic olarak tan\u0131mlanacak ve Facebook&#8217;un eme\u011fi hi\u00e7e say\u0131lacak \ud83d\ude42 <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Peki ya biz Google Analytics rapor ekran\u0131m\u0131zda kullan\u0131c\u0131n\u0131n ba\u015flang\u0131\u00e7ta hangi kaynaktan gelerek d\u00f6n\u00fc\u015f\u00fcme yol a\u00e7t\u0131\u011f\u0131n\u0131 bilmek istersek?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu yaz\u0131mda kullan\u0131c\u0131n\u0131n ilk trafik kayna\u011f\u0131n\u0131 GTM ile nas\u0131l \u00e7ereze yazar\u0131z ve Analytics&#8217;e nas\u0131l \u00f6zel boyut olarak aktar\u0131r\u0131z bunlar\u0131 g\u00f6sterece\u011fim.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">GTM \u0130lk Trafik Kayna\u011f\u0131 Takibi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eimdi yapmam\u0131z gereken ilk ad\u0131m kullan\u0131c\u0131n\u0131n t\u00fcm UTM ve y\u00f6nlendirme verilerini bir JavaScript koduna tan\u0131mlayarak \u00e7erezlere i\u015flemek. Ard\u0131ndan \u00e7erezlerden source\/medium de\u011ferlerini \u00e7ekmek i\u00e7in bir cookie de\u011fi\u015fkeni olu\u015fturmak. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">JavaScript Etiketi Olu\u015fturma:<\/h3>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;script&gt;\n  \/**\n   * Dikkat 301. sat\u0131r\u0131 kendi domaininiz olarak de\u011fi\u015fitiriniz.\n   * Data is stored in the __initialTrafficSource cookie in the following format; brackets\n   * indicate optional data and are aexcluded from the stored string:\n   *\n   * utmcsr=SOURCE|utmcmd=MEDIUM&#91;|utmccn=CAMPAIGN]&#91;|utmcct=CONTENT]\n   * &#91;|utmctr=TERM\/KEYWORD]\n   *\n   * e.g.:\n   * utmcsr=example.com|utmcmd=affl-link|utmccn=foo|utmcct=bar|utmctr=biz\n   *\/\n  (function(document) {\n   \n    var referrer = document.referrer;\n    var gaReferral = {\n      'utmcsr': '(direct)',\n      'utmcmd': '(none)',\n      'utmccn': '(not set)'\n    };\n\t\tvar thisHostname = document.location.hostname;\n    var thisDomain = getDomain_(thisHostname);\n    var referringDomain = getDomain_(document.referrer);\n\t\tvar sessionCookie = getCookie_('__utmzzses');\n    var cookieExpiration = new Date(+new Date() + 1000 * 60 * 60 * 24 * 30 * 24);\n\t\tvar qs = document.location.search.replace('?', '');\n\t\tvar hash = document.location.hash.replace('#', '');\n    var gaParams = parseGoogleParams(qs + '#' + hash);\n    var referringInfo = parseGaReferrer(referrer);\n    var storedVals = getCookie_('__utmz') || getCookie_('__utmzz');\n    var newCookieVals = &#91;];\n    var keyMap = {\n      'utm_source': 'utmcsr',\n      'utm_medium': 'utmcmd',\n      'utm_campaign': 'utmccn',\n      'utm_content': 'utmcct',\n      'utm_term': 'utmctr',\n      'gclid': 'utmgclid',\n      'dclid': 'utmdclid'\n    };\n\n    var keyFilter = &#91;'utmcsr', 'utmcmd', 'utmccn', 'utmcct', 'utmctr'];\n    var keyName,\n      values,\n      _val,\n      _key,\n      raw,\n      key,\n      len,\n      i;\n\n    if (sessionCookie &amp;&amp; referringDomain === thisDomain) {\n\n      gaParams = null;\n      referringInfo = null;\n\n    }\n\n    if (gaParams &amp;&amp; (gaParams.utm_source || gaParams.gclid || gaParams.dclid)) {\n\n      for (key in gaParams) {\n\n        if (typeof gaParams&#91;key] !== 'undefined') {\n\n          keyName = keyMap&#91;key];\n          gaReferral&#91;keyName] = gaParams&#91;key];\n\n        }\n\n      }\n\n      if (gaParams.gclid || gaParams.dclid) {\n\n        gaReferral.utmcsr = 'google';\n        gaReferral.utmcmd = gaReferral.utmgclid ? 'cpc' : 'cpm';\n\n      }\n\n    } else if (referringInfo) {\n\n      gaReferral.utmcsr = referringInfo.source;\n      gaReferral.utmcmd = referringInfo.medium;\n      if (referringInfo.term) gaReferral.utmctr = referringInfo.term;\n\n    } else if (storedVals) {\n\n      values = {};\n      raw = storedVals.split('|');\n      len = raw.length;\n\n      for (i = 0; i &lt; len; i++) {\n\n        _val = raw&#91;i].split('=');\n        _key = _val&#91;0].split('.').pop();\n        values&#91;_key] = _val&#91;1];\n\n      }\n\n      gaReferral = values;\n\n    }\n\n    for (key in gaReferral) {\n\n      if (typeof gaReferral&#91;key] !== 'undefined' &amp;&amp; keyFilter.indexOf(key) &gt;-1) {\n\n        newCookieVals.push(key + '=' + gaReferral&#91;key]);\n\n      }\n\n    }\n\n    if (!getCookie_('initialTrafficSource')) {\n      writeCookie_('initialTrafficSource', newCookieVals.join('|'), cookieExpiration, '\/', thisDomain);\n    }\n\n    writeCookie_('__utmzzses', 1, null, '\/', thisDomain);\n\n    function parseGoogleParams(str) {\n\n      var campaignParams = &#91;'source', 'medium', 'campaign', 'term', 'content'];\n      var regex = new RegExp('(utm_(' + campaignParams.join('|') + ')|(d|g)clid)=.*?(&#91;^&amp;#]*|$)', 'gi');\n      var gaParams = str.match(regex);\n      var paramsObj,\n        vals,\n        len,\n        i;\n\n      if (gaParams) {\n\n        paramsObj = {};\n        len = gaParams.length;\n\n        for (i = 0; i &lt; len; i++) {\n\n          vals = gaParams&#91;i].split('=');\n\n          if (vals) {\n\n            paramsObj&#91;vals&#91;0]] = vals&#91;1];\n\n          }\n\n        }\n\n      }\n\n      return paramsObj;\n\n    }\n\n    function parseGaReferrer(referrer) {\n\n      if (!referrer) return;\n\n      var searchEngines = {\n        'daum.net': {\n          'p': 'q',\n          'n': 'daum'\n        },\n        'eniro.se': {\n          'p': 'search_word',\n          'n': 'eniro '\n        },\n        'naver.com': {\n          'p': 'query',\n          'n': 'naver '\n        },\n        'yahoo.com': {\n          'p': 'p',\n          'n': 'yahoo'\n        },\n        'msn.com': {\n          'p': 'q',\n          'n': 'msn'\n        },\n        'bing.com': {\n          'p': 'q',\n          'n': 'live'\n        },\n        'aol.com': {\n          'p': 'q',\n          'n': 'aol'\n        },\n        'lycos.com': {\n          'p': 'q',\n          'n': 'lycos'\n        },\n        'ask.com': {\n          'p': 'q',\n          'n': 'ask'\n        },\n        'altavista.com': {\n          'p': 'q',\n          'n': 'altavista'\n        },\n        'search.netscape.com': {\n          'p': 'query',\n          'n': 'netscape'\n        },\n        'cnn.com': {\n          'p': 'query',\n          'n': 'cnn'\n        },\n        'about.com': {\n          'p': 'terms',\n          'n': 'about'\n        },\n        'mamma.com': {\n          'p': 'query',\n          'n': 'mama'\n        },\n        'alltheweb.com': {\n          'p': 'q',\n          'n': 'alltheweb'\n        },\n        'voila.fr': {\n          'p': 'rdata',\n          'n': 'voila'\n        },\n        'search.virgilio.it': {\n          'p': 'qs',\n          'n': 'virgilio'\n        },\n        'baidu.com': {\n          'p': 'wd',\n          'n': 'baidu'\n        },\n        'alice.com': {\n          'p': 'qs',\n          'n': 'alice'\n        },\n        'yandex.com': {\n          'p': 'text',\n          'n': 'yandex'\n        },\n        'najdi.org.mk': {\n          'p': 'q',\n          'n': 'najdi'\n        },\n        'seznam.cz': {\n          'p': 'q',\n          'n': 'seznam'\n        },\n        'search.com': {\n          'p': 'q',\n          'n': 'search'\n        },\n        'wp.pl': {\n          'p': 'szukaj ',\n          'n': 'wirtulana polska'\n        },\n        'online.onetcenter.org': {\n          'p': 'qt',\n          'n': 'o*net'\n        },\n        'szukacz.pl': {\n          'p': 'q',\n          'n': 'szukacz'\n        },\n        'yam.com': {\n          'p': 'k',\n          'n': 'yam'\n        },\n        'pchome.com': {\n          'p': 'q',\n          'n': 'pchome'\n        },\n        'kvasir.no': {\n          'p': 'q',\n          'n': 'kvasir'\n        },\n        'sesam.no': {\n          'p': 'q',\n          'n': 'sesam'\n        },\n        'ozu.es': {\n          'p': 'q',\n          'n': 'ozu '\n        },\n        'terra.com': {\n          'p': 'query',\n          'n': 'terra'\n        },\n        'mynet.com': {\n          'p': 'q',\n          'n': 'mynet'\n        },\n        'ekolay.net': {\n          'p': 'q',\n          'n': 'ekolay'\n        },\n        'rambler.ru': {\n          'p': 'words',\n          'n': 'rambler'\n        },\n        'google': {\n          'p': 'q',\n          'n': 'google'\n        },\n        'abdulazizgolca.com': {\n          'utmcsr': 'utm_source',\n          'utmcmd': 'utm_medium'\n        },\n      };\n      var a = document.createElement('a');\n      var values = {};\n      var searchEngine,\n        termRegex,\n        term;\n\n      a.href = referrer;\n\n      \/\/ Shim for the billion google search engines\n      if (a.hostname.indexOf('google') &gt; -1) {\n\n        referringDomain = 'google';\n\n      }\n\n      if (searchEngines&#91;referringDomain]) {\n\n        searchEngine = searchEngines&#91;referringDomain];\n        termRegex = new RegExp(searchEngine.p + '=.*?(&#91;^&amp;#]*|$)', 'gi');\n        term = a.search.match(termRegex);\n\n        values.source = searchEngine.n;\n        values.medium = 'organic';\n\n        values.term = (term ? term&#91;0].split('=')&#91;1] : '') || '(not provided)';\n\n      } else if (referringDomain !== thisDomain) {\n\n        values.source = a.hostname;\n        values.medium = 'referral';\n\n      }\n\n      return values;\n\n    }\n\n    function writeCookie_(name, value, expiration, path, domain) {\n\n      var str = name + '=' + value + ';';\n      if (expiration) str += 'Expires=' + expiration.toGMTString() + ';';\n      if (path) str += 'Path=' + path + ';';\n      if (domain) str += 'Domain=' + domain + ';';\n\n      document.cookie = str;\n\n    }\n\n\t\tfunction getCookie_(name) {\n\n\t\t\tvar cookies = '; ' + document.cookie\n\t\t\tvar cvals = cookies.split('; ' + name + '=');\n\n\t\t\tif (cvals.length &gt; 1) return cvals.pop().split(';')&#91;0];\n\n\t\t}\n\n    function getDomain_(url) {\n\n      if (!url) return;\n\n      var a = document.createElement('a');\n      a.href = url;\n\n      try {\n\n        return a.hostname.match(\/&#91;^.]*\\.&#91;^.]{2,3}(?:\\.&#91;^.]{2,3})?$\/)&#91;0];\n\n      } catch(squelch) {}\n\n    }\n\n  })(document);\n&lt;\/script&gt;<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dikkat! 301. sat\u0131r\u0131 kendi domaininiz olarak de\u011fi\u015ftirin.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yeni bir html etiketi ekleyelim ve yukardaki kodu yap\u0131\u015ft\u0131ral\u0131m, tetikleyici alan\u0131n\u0131 t\u00fcm sayfalar olarak ayarlayal\u0131m (test edebilmek i\u00e7in t\u00fcm sayfalar yap\u0131yoruz ilerleyen ad\u0131mlarda kald\u0131raca\u011f\u0131z).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"627\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-7-1024x627.png\" alt=\"\" class=\"wp-image-1045\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-7-1024x627.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-7-300x184.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-7-768x470.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-7-720x441.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-7-580x355.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-7-320x196.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-7.png 1430w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Etiketimizi test edelim bakal\u0131m \u00e7erezlere yaz\u0131yor mu? <strong>Dikkat<\/strong> etiketinizi yay\u0131nlad\u0131ktan sonra \u00f6nizleme moduna alarak a\u00e7may\u0131n \u00e7\u00fcnk\u00fc yeni bir oturum olu\u015faca\u011f\u0131 i\u00e7in \u00e7erezlere direct olarak i\u015flenecek. Etiketi yay\u0131na ald\u0131ktan sonra farkl\u0131 bir taray\u0131c\u0131dan belirledi\u011finiz UTM linki ile giri\u015f yap\u0131n ard\u0131ndan \u015fu ad\u0131mlar\u0131 izleyin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130ncele &gt; Application &gt; Cookies &gt; initialTrafficSource = e\u011fer tan\u0131mlad\u0131\u011f\u0131n\u0131z utm i \u00e7ekiyor ise etiketimiz \u00e7al\u0131\u015f\u0131yor demektir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"633\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-9-1024x633.png\" alt=\"\" class=\"wp-image-1047\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-9-1024x633.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-9-300x186.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-9-768x475.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-9-720x445.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-9-580x359.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-9-320x198.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-9.png 1415w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Cookie De\u011fi\u015fkeni Olu\u015fturma:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Olu\u015fturdu\u011fumuz JS etiketindeki \u00e7erezi \u00e7ekmek i\u00e7in de\u011fi\u015fkene tan\u0131mlayal\u0131m. De\u011fi\u015fken olu\u015fturmak i\u00e7in \u015fu ad\u0131mlar\u0131 izleyebilirsiniz. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De\u011fi\u015fkenler &gt; Kullan\u0131c\u0131 Tan\u0131ml\u0131 De\u011fi\u015fkenler &gt; Birinci Taraf \u00c7erezi &gt; \u00c7erez Ad\u0131: initialTrafficSource<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"418\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-10-1024x418.png\" alt=\"\" class=\"wp-image-1048\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-10-1024x418.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-10-300x122.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-10-768x313.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-10-720x294.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-10-580x237.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-10-320x131.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-10.png 1267w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Google Analytics Boyut Olu\u015fturma<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Boyut ve metrik kavramlar\u0131yla ilgili \u00e7ok detayl\u0131 bir yaz\u0131 daha \u00f6nceden yazm\u0131\u015ft\u0131m o y\u00fczden fazla detaya girmeyece\u011fim o yaz\u0131ya <a rel=\"noreferrer noopener\" href=\"https:\/\/abdulazizgolca.com\/blog\/you-should-start-running-right-now\/\" data-type=\"URL\" data-id=\"https:\/\/abdulazizgolca.com\/blog\/you-should-start-running-right-now\/\" target=\"_blank\">buradan <\/a>ula\u015fabilirsiniz. \u00d6zel boyut i\u00e7in \u015fu ad\u0131mlar\u0131 takip edin; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y\u00f6netici &gt; \u00d6zel Tan\u0131mlar &gt; \u00d6zel Boyut &gt; Yeni<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u015fa\u011f\u0131daki g\u00f6rselde kutu i\u00e7ine ald\u0131\u011f\u0131m say\u0131 endeks numaras\u0131d\u0131r, birazdan gtm \u00fczerinden verileri g\u00f6ndermesini istedi\u011fimiz endeks i\u00e7in bu de\u011feri girece\u011fiz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1002\" height=\"582\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-11.png\" alt=\"\" class=\"wp-image-1049\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-11.png 1002w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-11-300x174.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-11-768x446.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-11-720x418.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-11-580x337.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-11-320x186.png 320w\" sizes=\"auto, (max-width: 1002px) 100vw, 1002px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">GTM Analytics De\u011fi\u015fkenini Ayarlama<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bir \u00f6nceki ba\u015fl\u0131kta yeni bir boyut olu\u015fturduk. \u015eimdi olu\u015fturdu\u011fumuz boyuta <strong>ilk trafik kayna\u011f\u0131<\/strong> verilerini g\u00f6nderebilmek Analytics de\u011fi\u015fkenini yap\u0131land\u0131rmam\u0131z gerekiyor. D\u00fczenleme i\u00e7in \u015fu ad\u0131mlar\u0131 takip edebilirsiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De\u011fi\u015fkenler &gt; Google Analytics De\u011fi\u015fkeni &gt; \u00d6zel Boyutlar <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"656\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-12-1024x656.png\" alt=\"\" class=\"wp-image-1050\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-12-1024x656.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-12-300x192.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-12-768x492.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-12-720x461.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-12-580x371.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-12-320x205.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-12.png 1262w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">GTM Analytics Etiketini Ayarlama<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Son ad\u0131ma geldik \ud83d\ude42 GA etiketimiz tetiklenmeden \u00f6nce ilk olu\u015fturdu\u011fumuz JavaScript etiketinin tetiklenmesini sa\u011flamam\u0131z gerekiyor bunun i\u00e7in GA etiketi i\u00e7erisinde baz\u0131 alanlar\u0131 d\u00fczenlememiz gerekiyor. \u015eu ad\u0131mlar\u0131 takip edebilirisiniz; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GA Etiketi &gt; Geli\u015fmi\u015f Ayarlar &gt;&gt; Etkinlik etkinle\u015ftirme se\u00e7enekleri &gt; Etkinlik ba\u015f\u0131na bir defa &gt; Etiket Sekanslama &gt; <strong>GA Universal<\/strong>&nbsp;tetiklenmeden \u00f6nce bir etiketi tetikle &gt; {{ilk trafik kayna\u011f\u0131}}<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-14-1024x569.png\" alt=\"\" class=\"wp-image-1052\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-14-1024x569.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-14-300x167.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-14-768x426.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-14-720x400.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-14-580x322.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-14-320x178.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-14.png 1365w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcm i\u015flemleri tamamlad\u0131ktan sonra raporlar\u0131n\u0131za ikincil boyut olarak olu\u015fturdu\u011funuz  \u00f6zel boyutu ekleyebilirsiniz. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"477\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-17-1024x477.png\" alt=\"\" class=\"wp-image-1055\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-17-1024x477.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-17-300x140.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-17-768x358.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-17-720x335.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-17-580x270.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-17-320x149.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-17.png 1466w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Not:<\/strong> T\u00fcm kampanyalar\u0131n\u0131zda UTM kullanmay\u0131 unutmay\u0131n ayr\u0131ca Facebook kampanyalar\u0131n\u0131z i\u00e7in UTM leri yerle\u015fimlere g\u00f6re dinamik olarak \u00e7ekmek i\u00e7in <a href=\"https:\/\/abdulazizgolca.com\/blog\/google-analytics-ile-facebook-reklam-donusumlerini-yerlesimlere-gore-ayirma\/\" data-type=\"URL\" data-id=\"https:\/\/abdulazizgolca.com\/blog\/google-analytics-ile-facebook-reklam-donusumlerini-yerlesimlere-gore-ayirma\/\">bu yaz\u0131m\u0131<\/a> ziyaret edebilirisiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bildi\u011finiz \u00fczere Google Analytics son kayna\u011f\u0131 kullan\u0131c\u0131ya tan\u0131mlar dolay\u0131s\u0131yla Facebook ile \u00e7ekti\u011fimiz kullan\u0131c\u0131 bir s\u00fcre sonra google&#8217;den yada direct olarak siteye gelerek d\u00f6n\u00fc\u015f\u00fcm olu\u015fturabilir. Bu durumda kullan\u0131c\u0131n\u0131n source\/medium verisi direct\/none yada google\/organic olarak tan\u0131mlanacak ve Facebook&#8217;un eme\u011fi hi\u00e7e say\u0131lacak \ud83d\ude42 Peki ya biz Google Analytics rapor ekran\u0131m\u0131zda kullan\u0131c\u0131n\u0131n ba\u015flang\u0131\u00e7ta hangi kaynaktan gelerek d\u00f6n\u00fc\u015f\u00fcme yol a\u00e7t\u0131\u011f\u0131n\u0131 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,20],"tags":[],"class_list":["post-1044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-gtm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics ilk Trafik Kayna\u011f\u0131 Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr? - AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abdulazizgolca.com\/blog\/google-analytics-ile-ilk-trafik-kaynagi-nasil-olculur\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics ilk Trafik Kayna\u011f\u0131 Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr? - AG\" \/>\n<meta property=\"og:description\" content=\"Bildi\u011finiz \u00fczere Google Analytics son kayna\u011f\u0131 kullan\u0131c\u0131ya tan\u0131mlar dolay\u0131s\u0131yla Facebook ile \u00e7ekti\u011fimiz kullan\u0131c\u0131 bir s\u00fcre sonra google&#8217;den yada direct olarak siteye gelerek d\u00f6n\u00fc\u015f\u00fcm olu\u015fturabilir. 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