{"id":107,"date":"2021-05-03T21:55:57","date_gmt":"2021-05-03T21:55:57","guid":{"rendered":"https:\/\/demo.mekshq.com\/typology\/?p=107"},"modified":"2021-12-10T10:47:22","modified_gmt":"2021-12-10T10:47:22","slug":"google-analytics-verileri-ile-facebook-reklam-hedef-kitlesi-nasil-olusturulur","status":"publish","type":"post","link":"https:\/\/abdulazizgolca.com\/blog\/google-analytics-verileri-ile-facebook-reklam-hedef-kitlesi-nasil-olusturulur\/","title":{"rendered":"Google Analytics Verileri ile Facebook Reklam Hedef Kitlesi Nas\u0131l Olu\u015fturulur?"},"content":{"rendered":"\n

Google Analytics, Facebook reklam\u0131n\u0131zda \u00f6zel Kitle segmentleri olu\u015fturmak i\u00e7in en iyi ara\u00e7lardan biridir. \u0130nsanlar genellikle ya geni\u015f bir kitleyi hedefleyerek ya da ilgi grubunu tahmin ederek Facebook reklamc\u0131l\u0131\u011f\u0131na ba\u015flarlar. Bununla birlikte, Google Analytics kullanmak, tahmin y\u00fcr\u00fctmeyi ortadan kald\u0131r\u0131r ve m\u00fc\u015fterilerinizi mevcut verilerinize g\u00f6re daha alakal\u0131 hedeflemenize olanak tan\u0131r ve hedef kitle gruplar\u0131n\u0131z\u0131 h\u0131zl\u0131 ve kolay bir \u015fekilde ke\u015ffetmenizi sa\u011flar.<\/p>\n\n\n\n

Hedefleme verilerinizi kullanabilmeniz i\u00e7in \u00f6nceden GA hesab\u0131n\u0131zdaki demografik ve ilgi alanlar\u0131<\/strong> verilerini etkinle\u015ftirmi\u015f olman\u0131z gerekiyor.<\/p><\/blockquote>\n\n\n\n

GA Hesab\u0131n\u0131z\u0131n sa\u011fl\u0131k kontrol\u00fcn\u00fc yapmak i\u00e7in Google Analytics Denetim K\u0131lavuzunu<\/a> inceleyebilirsiniz.<\/p>\n\n\n\n

Facebook \u00d6zel Hedef Kitlesi olu\u015fturmak i\u00e7in hangi GA verilerini kullanabiliriz<\/strong><\/h2>\n\n\n\n

Yer \/ Demografi<\/h3>\n\n\n\n

Kitle\/Co\u011frafi raporu, kullan\u0131c\u0131lar\u0131n\u0131z\u0131 konumuna g\u00f6re b\u00f6l\u00fcmlere ay\u0131rman\u0131za olanak tan\u0131r. Hangi \u00fclkenin veya \u015fehrin size en kaliteli trafi\u011fi getirdi\u011fini g\u00f6rebilirsiniz. Bu trafi\u011fi d\u00f6n\u00fc\u015f\u00fcm oran\u0131na g\u00f6re s\u0131ralayabilirsiniz. Bu, en karl\u0131 hedef kitlenizi belirlemenize yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n\n\n\n

Kitle > Co\u011farafi > Yer > \u015eehir<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

G\u00f6r\u00fcn\u00fc\u015fe g\u00f6re en karl\u0131 \u015fehirlerimiz \u0130stanbul \/ Ankara \/ \u0130zmir \/ Bursa. Ancak d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 da g\u00f6z \u00f6n\u00fcnde bulundurmakta fayda var bizim i\u00e7in y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oran\u0131na sahip \u015fehirleri de kampanyam\u0131za dahil edebiliriz.<\/p>\n\n\n\n

Cinsiyet<\/h3>\n\n\n\n

Cinsiyet k\u0131sm\u0131 her zaman bir tart\u0131\u015fma alan\u0131d\u0131r. \u00c7o\u011fu zaman insanlar, \u00fcr\u00fcn\u00fcn belirli bir cinsiyete hitap etti\u011fini hisseder, ancak veriye dayal\u0131 olmak bu soruyu rapordaki cinsiyet verileri ile cevaplamam\u0131z\u0131 gerektirir. Bu iki segmentten elde edilen d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 ve geliri de\u011ferlendirmelisiniz.<\/p>\n\n\n\n

Kitle > Demografi > Cinsiyet <\/em><\/p>\n\n\n\n

Ya\u015f<\/h3>\n\n\n\n

Demografi\/Ya\u015f raporu ziyaret\u00e7ileri ya\u015f k\u0131r\u0131l\u0131mlar\u0131na g\u00f6re segmente etmenizi sa\u011flar. D\u00f6n\u00fc\u015f\u00fcm de\u011feri y\u00fcksek ya\u015f aral\u0131\u011f\u0131n\u0131 bulmak Facebook reklamlar\u0131m\u0131z\u0131 olu\u015ftururken olduk\u00e7a \u00f6nem arz etmektedir. Bu rapor d\u00f6n\u00fc\u015f\u00fcm de\u011feri y\u00fcksek ya\u015f aral\u0131\u011f\u0131n\u0131 belirleyebilmemize yard\u0131mc\u0131 olacakt\u0131r. <\/p>\n\n\n\n

Ayr\u0131ca 2. g\u00f6rseldeki gibi \u0130kincil boyutunuz olarak Cinsiyet’i ekleyerek bir ad\u0131m daha ileri atabilir ve cinsiyet verilerini Ya\u015f raporunuzla birle\u015ftirebilirsiniz.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Kitle > Demografi > Ya\u015f > \u0130kincil Boyut > Kullan\u0131c\u0131lar > Cinsiyet<\/em><\/p>\n\n\n\n

\u0130lgi Alanlar\u0131<\/h3>\n\n\n\n

Google Analytics’te Yak\u0131n \u0130lgi Alan\u0131, Pazar \u0130\u00e7i ve Di\u011ferleri olmak \u00fczere \u00fc\u00e7 kategori vard\u0131r. Sat\u0131n alma e\u011filimi g\u00f6steren grup Pazar \u0130\u00e7i Segmentlerdedir. Bu segment, \u00fcr\u00fcn\/hizmet kategorinizi ger\u00e7ekten arayan kullan\u0131c\u0131lara daha yak\u0131nd\u0131r ve bu t\u00fcketici ilgi alan\u0131 ile daha keskin hedefleme yapabilmezi sa\u011flayacak. Bu verilere dayanarak Facebook taraf\u0131nda ilgili kitleleri hedef kitlenize dahil edebilirsiniz.<\/p>\n\n\n\n

Kitle > \u0130lgi Alan\u0131 > Pazar \u0130\u00e7i Segmentler<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Sonu\u00e7<\/h2>\n\n\n\n

Bu verilere dayanarak Facebook hedef kitlenizi olu\u015ftururken tahmine dayal\u0131 de\u011fil, verilere dayal\u0131 kararl\u0131 kitleler ekleyebilirsiniz. Bu yaz\u0131m\u0131n art\u0131k reklam kampanyas\u0131 olu\u015ftururken hedefleme se\u00e7eneklerini nas\u0131l etkili bir \u015fekilde kullanaca\u011f\u0131n\u0131z konusunda size fikir vermesini umuyorum.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google Analytics, Facebook reklam\u0131n\u0131zda \u00f6zel Kitle segmentleri olu\u015fturmak i\u00e7in en iyi ara\u00e7lardan biridir. \u0130nsanlar genellikle ya geni\u015f bir kitleyi hedefleyerek ya da ilgi grubunu tahmin ederek Facebook reklamc\u0131l\u0131\u011f\u0131na ba\u015flarlar. Bununla birlikte, Google Analytics kullanmak, tahmin y\u00fcr\u00fctmeyi ortadan kald\u0131r\u0131r ve m\u00fc\u015fterilerinizi mevcut verilerinize g\u00f6re daha alakal\u0131 hedeflemenize olanak tan\u0131r ve hedef kitle gruplar\u0131n\u0131z\u0131 h\u0131zl\u0131 ve kolay bir \u015fekilde […]<\/p>\n","protected":false},"author":1,"featured_media":831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,19],"tags":[],"class_list":["post-107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads","category-google-analytics"],"yoast_head":"\nGoogle Analytics Verileri ile Facebook Reklam Hedef Kitlesi Nas\u0131l Olu\u015fturulur? - AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abdulazizgolca.com\/blog\/google-analytics-verileri-ile-facebook-reklam-hedef-kitlesi-nasil-olusturulur\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics Verileri ile Facebook Reklam Hedef Kitlesi Nas\u0131l Olu\u015fturulur? - AG\" \/>\n<meta property=\"og:description\" content=\"Google Analytics, Facebook reklam\u0131n\u0131zda \u00f6zel Kitle segmentleri olu\u015fturmak i\u00e7in en iyi ara\u00e7lardan biridir. \u0130nsanlar genellikle ya geni\u015f bir kitleyi hedefleyerek ya da ilgi grubunu tahmin ederek Facebook reklamc\u0131l\u0131\u011f\u0131na ba\u015flarlar. Bununla birlikte, Google Analytics kullanmak, tahmin y\u00fcr\u00fctmeyi ortadan kald\u0131r\u0131r ve m\u00fc\u015fterilerinizi mevcut verilerinize g\u00f6re daha alakal\u0131 hedeflemenize olanak tan\u0131r ve hedef kitle gruplar\u0131n\u0131z\u0131 h\u0131zl\u0131 ve kolay bir \u015fekilde […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abdulazizgolca.com\/blog\/google-analytics-verileri-ile-facebook-reklam-hedef-kitlesi-nasil-olusturulur\/\" \/>\n<meta property=\"og:site_name\" content=\"AG\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-03T21:55:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-10T10:47:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/05\/image-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1085\" \/>\n\t<meta property=\"og:image:height\" content=\"723\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aziz Golca\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/#website\",\"url\":\"https:\/\/abdulazizgolca.com\/blog\/\",\"name\":\"AG\",\"description\":\"Digital Marketing Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/abdulazizgolca.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/google-analytics-verileri-ile-facebook-reklam-hedef-kitlesi-nasil-olusturulur\/#primaryimage\",\"inLanguage\":\"tr\",\"url\":\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/05\/image-4.png\",\"contentUrl\":\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/05\/image-4.png\",\"width\":1085,\"height\":723},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/google-analytics-verileri-ile-facebook-reklam-hedef-kitlesi-nasil-olusturulur\/#webpage\",\"url\":\"https:\/\/abdulazizgolca.com\/blog\/google-analytics-verileri-ile-facebook-reklam-hedef-kitlesi-nasil-olusturulur\/\",\"name\":\"Google Analytics Verileri ile Facebook Reklam Hedef Kitlesi Nas\\u0131l Olu\\u015fturulur? 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