{"id":109,"date":"2021-04-22T14:00:19","date_gmt":"2021-04-22T14:00:19","guid":{"rendered":"https:\/\/demo.mekshq.com\/typology\/?p=109"},"modified":"2021-12-10T10:47:31","modified_gmt":"2021-12-10T10:47:31","slug":"google-analytics-etkinlik-ve-etkinlik-hedefleri-nasil-olusturulur","status":"publish","type":"post","link":"https:\/\/abdulazizgolca.com\/blog\/google-analytics-etkinlik-ve-etkinlik-hedefleri-nasil-olusturulur\/","title":{"rendered":"Google Analytics Etkinlik ve Etkinlik Hedefleri Nas\u0131l Olu\u015fturulur?"},"content":{"rendered":"\n<p>Google Analytics varsay\u0131lan olarak zaten baz\u0131 \u00f6nemli metrikleri bizler i\u00e7in izliyor.&nbsp;Fakat varsay\u0131lan kurulumda eksik olan \u015feylerden baz\u0131lar\u0131, web sitenize \u00f6zg\u00fc etkinlik ve hedeflemelerdir. <a href=\"https:\/\/abdulazizgolca.com\/blog\/google-analytics-denetim-kilavuzu\/\">Bu yaz\u0131mdan<\/a> Anaytics hesab\u0131n\u0131z i\u00e7in olu\u015fturdu\u011fum denetim k\u0131lavuzunu inceleyebilirsiniz.<\/p>\n\n\n\n<p>\u00d6zel Etkinlikler, kullan\u0131c\u0131lar\u0131n daha spesifik eylemlerini izlemek i\u00e7in m\u00fckemmel bir \u00e7\u00f6z\u00fcm sunar.&nbsp;Bu yaz\u0131mda, sizin veya m\u00fc\u015fterilerinizin web sitelerine uygulaman\u0131z gereken \u00f6zel etkinlikleri nas\u0131l kurar\u0131z, hangi etkinlik t\u00fcrlerini kurabiliriz ve bunlar\u0131 nas\u0131l hedef olarak tan\u0131mlayabiliriz bunlara de\u011finece\u011fim.<\/p>\n\n\n\n<p>\u0130zleyebilece\u011fimiz baz\u0131 etkinlik t\u00fcrlerine bakal\u0131m.<\/p>\n\n\n\n<ul class=\"wp-block-list\" id=\"block-08a02c66-6c14-46b6-bc78-8ea055cd77f1\"><li>CTA (Call To Action) t\u0131klamalar\u0131<\/li><li>Dosya indirme t\u0131klamalar\u0131<\/li><li>D\u00fc\u011fme t\u0131klamalar\u0131<\/li><li>Video izlenme etkinlikleri<\/li><li>Kayd\u0131rma derinli\u011fi etkinlikleri<\/li><li>Form etkile\u015fimleri<\/li><li>Dosya indirmeleri vb.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Google Analytics Etkinlik \u0130zleme Nas\u0131l Kurulur?<\/h2>\n\n\n\n<p>GTM ile etkinlik izlemeyi kurmaya ba\u015flamadan \u00f6nce, GTM \u00fczerindeki t\u00fcm yerle\u015fik de\u011fi\u015fkenleri etkinle\u015ftirdi\u011finizden emin olun. <\/p>\n\n\n\n<p>De\u011fi\u015fkenler \/ Yerle\u015fik de\u011fi\u015fkenler \/ Yap\u0131land\u0131r. Ad\u0131mlar\u0131n\u0131 izleyerek t\u00fcm yerle\u015fik de\u011fi\u015fkenleri etkinle\u015ftirebilirsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"446\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-20-1024x446.png\" alt=\"\" class=\"wp-image-776\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-20-1024x446.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-20-300x131.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-20-768x334.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-20-1536x668.png 1536w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-20-720x313.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-20-580x252.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-20-320x139.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-20.png 1590w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image.jpg\" alt=\"\" class=\"wp-image-775\" width=\"583\" height=\"466\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image.jpg 801w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-300x240.jpg 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-720x577.jpg 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-580x465.jpg 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-320x256.jpg 320w\" sizes=\"auto, (max-width: 583px) 100vw, 583px\" \/><\/figure><\/div>\n\n\n\n<p>Bir \u00f6rnek \u00fczerinden ilerleyecek olursak, basitlik olmas\u0131 ad\u0131na Buton t\u0131klamalar\u0131n\u0131 izleyebiliriz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Buton T\u0131klamas\u0131 Etkinlik \u0130zleme<\/h3>\n\n\n\n<p>\u0130lk olarak sitemizde hangi butonlar\u0131 izlemek istedi\u011fimiz belirleyelim. Ben web sitemdeki ayn\u0131 class&#8217;\u0131 i\u00e7eren t\u00fcm buton t\u0131klamalar\u0131n\u0131 izlemek istiyorum siz kendi web sitenize g\u00f6re spesifikle\u015ftirebilirsiniz.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1- Butonunuzu bulun; <\/h4>\n\n\n\n<p>Web sitenizde izlemek istedi\u011finiz d\u00fc\u011fmeyi bularak ba\u015flay\u0131n. Chrome kulland\u0131\u011f\u0131m i\u00e7in d\u00fc\u011fmeyi sa\u011f t\u0131klay\u0131p <strong>\u0130ncele<\/strong> dedi\u011fimde geli\u015ftirici ara\u00e7lar\u0131n\u0131 a\u00e7arak sayfan\u0131n kaynak kodunu g\u00f6r\u00fcnt\u00fclememe izin veriyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"685\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/Adsiz-1024x685.png\" alt=\"\" class=\"wp-image-781\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/Adsiz-1024x685.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/Adsiz-300x201.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/Adsiz-768x514.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/Adsiz-720x482.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/Adsiz-580x388.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/Adsiz-320x214.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/Adsiz.png 1349w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Butonunuzun class\/\u0131d\/text\/URL gibi de\u011ferleri tetikleyici olarak belirleyebilirsiniz. Benim sitemdeki butonlar\u0131n tamam\u0131n\u0131n class\u0131 ayn\u0131 oldu\u011fu i\u00e7in butonlar\u0131n class de\u011feri \u00fczerinden devan edece\u011fim.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2- Bir etiket olu\u015fturun;<\/h4>\n\n\n\n<p>Art\u0131k butonumuza t\u0131kland\u0131\u011f\u0131nda Google Analytics&#8217;e veri g\u00f6nderecek olan etiketimizi olu\u015fturabiliriz. &#8216;Etiketler&#8217;i se\u00e7in,&#8217; Yeni&#8217;yi t\u0131klay\u0131n ve etiketinizi adland\u0131r\u0131n.<\/p>\n\n\n\n<p>Ard\u0131ndan &#8220;Etiket Yap\u0131land\u0131rmas\u0131&#8221; n\u0131 se\u00e7in ve &#8220;Etiket T\u00fcr\u00fc&#8221; olarak Google Analytics:Universal&#8217;\u0131 se\u00e7in.<\/p>\n\n\n\n<p>\u0130zleme t\u00fcr\u00fcn\u00fc &#8220;Etkinlik&#8221; olarak de\u011fi\u015ftirin. Art\u0131k d\u00fc\u011fmelerimize yap\u0131lan t\u0131klamalar\u0131n Google Analytics&#8217;te nas\u0131l raporlanmas\u0131n\u0131 istedi\u011fimizi se\u00e7ebiliriz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"622\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-22-1024x622.png\" alt=\"\" class=\"wp-image-785\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-22-1024x622.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-22-300x182.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-22-768x466.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-22-720x437.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-22-580x352.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-22-320x194.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-22.png 1423w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Kategori: Button<\/li><li>\u0130\u015flem: Click<\/li><li>Etiket: {{Click Text}} <ul><li>Yukarda belirtti\u011fim gibi buton class&#8217;\u0131m birden fazla butonda oldu\u011fu i\u00e7in t\u0131klamalar\u0131n hangisinden geldi\u011fini anlamland\u0131rmak ad\u0131na etiket k\u0131sm\u0131n\u0131 dinamik olarak o butonun text de\u011ferini sa\u011flayacak \u015fekilde {{Click Text}} olarak yap\u0131land\u0131r\u0131yorum.<\/li><li>Siz e\u011fer tek bir buton belirlediyseniz direk o buton i\u00e7in tan\u0131mlayaca\u011f\u0131n\u0131z bir de\u011fer girebilirsiniz. \u00d6rne\u011fin &#8220;Haber B\u00fclteni&#8221;<\/li><\/ul><\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">3- Tetikleyici Olu\u015fturun;<\/h4>\n\n\n\n<p>Etiketin yaln\u0131zca butonumuza\/butonlar\u0131m\u0131za t\u0131kland\u0131\u011f\u0131nda tetiklenmesi i\u00e7in bir tetikleyici olu\u015fturmam\u0131z gerekir. Bunu yapmak i\u00e7in, etiketimiz i\u00e7erisinde tetikleyici k\u0131sm\u0131na t\u0131klayarak yeni bir tetikleyici olu\u015ftural\u0131m.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"444\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-24-1024x444.png\" alt=\"\" class=\"wp-image-789\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-24-1024x444.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-24-300x130.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-24-768x333.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-24-720x312.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-24-580x252.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-24-320x139.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-24.png 1282w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Tetikleyicinizi yukar\u0131daki gibi konfig\u00fcre edebilirsiniz. Ben class de\u011feri e\u015fle\u015fti\u011finde tetiklenmesini istedi\u011fim i\u00e7in Click Classes se\u00e7ene\u011fini se\u00e7tim siz butonunuza g\u00f6re Click URL\/Text\/Id gibi se\u00e7enekleride kullanabilirsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-26-1024x682.png\" alt=\"\" class=\"wp-image-791\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-26-1024x682.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-26-300x200.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-26-768x512.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-26-720x480.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-26-580x387.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-26-320x213.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-26.png 1283w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">4- Yay\u0131nlay\u0131n ve Test edin;<\/h4>\n\n\n\n<p>Etiketimizi yay\u0131nlad\u0131ktan sonra Tag manager \u00d6nizleme modundan ve GA hesab\u0131m\u0131zdan kontrol edelim.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"216\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-27-1024x216.png\" alt=\"\" class=\"wp-image-792\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-27-1024x216.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-27-300x63.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-27-768x162.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-27-1536x324.png 1536w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-27-720x152.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-27-580x122.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-27-320x68.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-27.png 1654w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"326\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-28-1024x326.png\" alt=\"\" class=\"wp-image-794\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-28-1024x326.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-28-300x95.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-28-768x244.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-28-720x229.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-28-580x184.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-28-320x102.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-28.png 1528w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Olu\u015fturdu\u011funuz etkinlikleri Ger\u00e7ek zamanl\u0131\/Etkinlkiler ba\u015fl\u0131\u011f\u0131 alt\u0131ndan inceleyebilirsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"366\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-31-1024x366.png\" alt=\"\" class=\"wp-image-802\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-31-1024x366.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-31-300x107.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-31-768x275.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-31-720x257.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-31-580x207.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-31-320x114.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-31.png 1049w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Google Analytics Etkinlik Hedefleri Nas\u0131l Olu\u015fturulur?<\/h2>\n\n\n\n<p>Bir etkinlik olu\u015fturduk art\u0131k olu\u015fturdu\u011fumuz etkinli\u011fi hedef olarak tan\u0131mlayabiliriz ve bu i\u015flem olduk\u00e7a basit. <\/p>\n\n\n\n<p>Ayarlar k\u0131sm\u0131nda g\u00f6r\u00fcn\u00fcm s\u00fct\u00fcn alt\u0131nda bulunan hedefler k\u0131sm\u0131na gidiyoruz ve <strong>Yeni Hedef<\/strong> diyoruz. S\u0131ras\u0131yla \u015fu ad\u0131mlar\u0131 izliyoruz;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Hedef olu\u015fturma: \u00d6zel<\/li><li>Hedef a\u00e7\u0131klamas\u0131: <ul><li>Ad:  ButtonClick<\/li><li>T\u00fcr: Etkinlik<\/li><\/ul><\/li><li>Hedef ayr\u0131nt\u0131lar\u0131: Hedef olu\u015fturabilmek i\u00e7in bir parametre belirlememiz gerekiyor. Ancak, daha spesifik bir etkinli\u011fi d\u00f6n\u00fc\u015f\u00fcm olarak izlemek istiyorsan\u0131z daha da fazla parametre ayarlayabilirsiniz.<ul><li>Kategori: Etkinlik kategorimiz<\/li><li>\u0130\u015flem: Etkinlik i\u015flemimiz<\/li><li>Etiket: Etkinlik etiketimiz<\/li><\/ul><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"642\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-33-1024x642.png\" alt=\"\" class=\"wp-image-806\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-33-1024x642.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-33-300x188.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-33-768x481.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-33-720x451.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-33-580x363.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-33-320x200.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-33.png 1186w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ve olu\u015fturdu\u011fumuz hedefi Ger\u00e7ek zamanl\u0131\/D\u00f6n\u00fc\u015f\u00fcmler k\u0131sm\u0131ndan test edelim.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"352\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-32-1024x352.png\" alt=\"\" class=\"wp-image-803\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-32-1024x352.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-32-300x103.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-32-768x264.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-32-1536x529.png 1536w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-32-720x248.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-32-580x200.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-32-320x110.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/04\/image-32.png 1900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Not:<\/strong> Hedefler geriye d\u00f6n\u00fck olarak g\u00fcncellenmez.&nbsp;Hedefi yaln\u0131zca eklendikten sonra izler.&nbsp;Dolay\u0131s\u0131yla, hedefi ekledikten hemen sonra herhangi bir d\u00f6n\u00fc\u015f\u00fcm g\u00f6remeyebilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n\n\n\n<p>Google Analytics&#8217;te herhangi bir etkinli\u011fi hedef olarak bu \u015fekilde yap\u0131land\u0131rabilirsiniz.&nbsp;<\/p>\n\n\n\n<p>Bu, Google Analytics&#8217;in en kullan\u0131\u015fl\u0131 ve \u00f6nemli \u00f6zelliklerinden biridir.&nbsp;Web sitenizdeki her kullan\u0131c\u0131 etkile\u015fimini ayr\u0131 ayr\u0131 izlemenize ve \u00e7ok spesifik hedefleri analiz etmenize yard\u0131mc\u0131 olacakt\u0131r.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics varsay\u0131lan olarak zaten baz\u0131 \u00f6nemli metrikleri bizler i\u00e7in izliyor.&nbsp;Fakat varsay\u0131lan kurulumda eksik olan \u015feylerden baz\u0131lar\u0131, web sitenize \u00f6zg\u00fc etkinlik ve hedeflemelerdir. Bu yaz\u0131mdan Anaytics hesab\u0131n\u0131z i\u00e7in olu\u015fturdu\u011fum denetim k\u0131lavuzunu inceleyebilirsiniz. \u00d6zel Etkinlikler, kullan\u0131c\u0131lar\u0131n daha spesifik eylemlerini izlemek i\u00e7in m\u00fckemmel bir \u00e7\u00f6z\u00fcm sunar.&nbsp;Bu yaz\u0131mda, sizin veya m\u00fc\u015fterilerinizin web sitelerine uygulaman\u0131z gereken \u00f6zel etkinlikleri nas\u0131l [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics Etkinlik ve Etkinlik Hedefleri Nas\u0131l Olu\u015fturulur? - AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abdulazizgolca.com\/blog\/google-analytics-etkinlik-ve-etkinlik-hedefleri-nasil-olusturulur\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics Etkinlik ve Etkinlik Hedefleri Nas\u0131l Olu\u015fturulur? - AG\" \/>\n<meta property=\"og:description\" content=\"Google Analytics varsay\u0131lan olarak zaten baz\u0131 \u00f6nemli metrikleri bizler i\u00e7in izliyor.&nbsp;Fakat varsay\u0131lan kurulumda eksik olan \u015feylerden baz\u0131lar\u0131, web sitenize \u00f6zg\u00fc etkinlik ve hedeflemelerdir. Bu yaz\u0131mdan Anaytics hesab\u0131n\u0131z i\u00e7in olu\u015fturdu\u011fum denetim k\u0131lavuzunu inceleyebilirsiniz. \u00d6zel Etkinlikler, kullan\u0131c\u0131lar\u0131n daha spesifik eylemlerini izlemek i\u00e7in m\u00fckemmel bir \u00e7\u00f6z\u00fcm sunar.&nbsp;Bu yaz\u0131mda, sizin veya m\u00fc\u015fterilerinizin web sitelerine uygulaman\u0131z gereken \u00f6zel etkinlikleri nas\u0131l [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abdulazizgolca.com\/blog\/google-analytics-etkinlik-ve-etkinlik-hedefleri-nasil-olusturulur\/\" \/>\n<meta property=\"og:site_name\" content=\"AG\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-22T14:00:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-10T10:47:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2019\/02\/google-analytics-event-goal.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aziz Golca\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/#website\",\"url\":\"https:\/\/abdulazizgolca.com\/blog\/\",\"name\":\"AG\",\"description\":\"Digital Marketing Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/abdulazizgolca.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/google-analytics-etkinlik-ve-etkinlik-hedefleri-nasil-olusturulur\/#primaryimage\",\"inLanguage\":\"tr\",\"url\":\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2019\/02\/google-analytics-event-goal.jpg\",\"contentUrl\":\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2019\/02\/google-analytics-event-goal.jpg\",\"width\":1024,\"height\":576},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/google-analytics-etkinlik-ve-etkinlik-hedefleri-nasil-olusturulur\/#webpage\",\"url\":\"https:\/\/abdulazizgolca.com\/blog\/google-analytics-etkinlik-ve-etkinlik-hedefleri-nasil-olusturulur\/\",\"name\":\"Google Analytics Etkinlik ve Etkinlik Hedefleri Nas\\u0131l Olu\\u015fturulur? 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