{"id":125,"date":"2021-07-02T13:18:28","date_gmt":"2021-07-02T13:18:28","guid":{"rendered":"https:\/\/demo.mekshq.com\/typology\/?p=125"},"modified":"2021-12-10T10:46:35","modified_gmt":"2021-12-10T10:46:35","slug":"tag-manager-kullanarak-google-analytics-ozel-metrikler-ile-icerik-gruplamasi","status":"publish","type":"post","link":"https:\/\/abdulazizgolca.com\/blog\/tag-manager-kullanarak-google-analytics-ozel-metrikler-ile-icerik-gruplamasi\/","title":{"rendered":"Tag Manager Kullanarak Google Analytics \u00d6zel Metrikler ile \u0130\u00e7erik Gruplamas\u0131"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>Google Analytics ve GTM  ile kendi i\u00e7erik analizi raporlar\u0131m\u0131z\u0131 ve g\u00f6sterge tablolar\u0131n\u0131 nas\u0131l olu\u015fturaca\u011f\u0131n\u0131z\u0131 g\u00f6relim.<\/em><\/p><\/blockquote>\n\n\n\n<p>\u0130\u00e7erik pazarlamas\u0131, geleneksel pazarlamaya k\u0131yasla %65 daha az maliyetli ve genel olarak 3 kat daha fazla potansiyel m\u00fc\u015fteriye eri\u015fmemizi sa\u011flar, dolay\u0131s\u0131yla i\u00e7erik pazarlamas\u0131; pazarlama kanallar\u0131m\u0131z i\u00e7erisinde en de\u011fer vermemiz gereken kanallardan birisi olarak yer al\u0131yor.<\/p>\n\n\n\n<p>\u0130\u00e7erik olu\u015fturmak kadar i\u00e7eriklerimizin performans\u0131n\u0131 \u00f6l\u00e7mekte \u00f6nemli bir fakt\u00f6r, yeni i\u00e7erik yazarken ge\u00e7mi\u015f yaz\u0131lar\u0131m\u0131z\u0131n performans\u0131na g\u00f6re optimize etmeliyiz. <\/p>\n\n\n\n<p>Google Analiytics ile i\u00e7eriklerimize \u00f6zel bir raporlama ekran\u0131 olu\u015ftural\u0131m ve bu raporlama ekran\u0131 i\u00e7erisinde bizim i\u00e7in de\u011fer arz eden aksiyonlar\u0131 metrik ve boyut olarak tan\u0131mlayal\u0131m.<\/p>\n\n\n\n<p>Kullanabilece\u011fimiz metrik ve boyutlar:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Sosyal payla\u015f\u0131mlar<\/li><li>Video oynatma<\/li><li>E-posta abonelikleri<\/li><li>Kayd\u0131rma derinli\u011fi<\/li><li>Sayfada kalma s\u00fcresi<\/li><li>Ba\u011fl\u0131l\u0131k (yeni ve geri gelen kullan\u0131c\u0131lar)<\/li><li>Cihaz Trafi\u011fi<\/li><li>Ve di\u011fer \u00f6zel boyutlar<\/li><\/ul>\n\n\n\n<p>Bu \u00f6zel raporu olu\u015fturmak i\u00e7in y\u00fcksek dozda Tag Manager Kullanaca\u011f\u0131z \ud83d\ude42 Temel d\u00fczeyde tag manager bilginiz varsa a\u015fa\u011f\u0131daki blog yaz\u0131lar\u0131ma g\u00f6z atman\u0131z\u0131 tavsiye ederim<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" href=\"https:\/\/abdulazizgolca.com\/blog\/google-analytics-etkinlik-ve-etkinlik-hedefleri-nasil-olusturulur\/#Google_Analytics_Etkinlik_Izleme_Nasil_Kurulur\" target=\"_blank\">Google Analytics Etkinlik \u0130zleme Nas\u0131l Kurulur?<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/abdulazizgolca.com\/blog\/gtm-ile-en-degerli-kullanicilari-nasil-filtreleriz\/\" target=\"_blank\">GTM ile En De\u011ferli Kullan\u0131c\u0131lar\u0131 Nas\u0131l Filtreleriz?<\/a><\/li><\/ul>\n\n\n\n<p>Haz\u0131rsan\u0131z kafam\u0131zda netlik olu\u015fmas\u0131 ad\u0131na yol haritam\u0131z\u0131 \u00e7izelim ve ad\u0131mlara ba\u015flayal\u0131m;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Blog i\u00e7erisinde kullan\u0131c\u0131n\u0131n de\u011fer arz eden aksiyonlar\u0131n\u0131 belirleyelim;<ul><li>Sayfada kalma s\u00fcresi<\/li><li>Video oynatma<\/li><li>Kayd\u0131rma derinli\u011fi<\/li><li>Cihaz trafi\u011fi<\/li><\/ul><\/li><li>Belirledi\u011fimiz aksiyonlar i\u00e7in;<ul><li>Google analytics \u00f6zel metri\u011fi<\/li><li>Google analytics hesaplanan metrik<\/li><li>GTM \u00f6zel tetikleyicileri<\/li><li>GTM \u00f6zel etkinlik etiketi<\/li><li>Google analytics etkinlikleri<\/li><\/ul><\/li><li>Son olarak Google analytics i\u00e7erik gruplama kurulumu<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"624\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/ornek-goruntu.jpg\" alt=\"\" class=\"wp-image-1010\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/ornek-goruntu.jpg 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/ornek-goruntu-300x183.jpg 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/ornek-goruntu-768x468.jpg 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/ornek-goruntu-720x439.jpg 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/ornek-goruntu-580x353.jpg 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/ornek-goruntu-320x195.jpg 320w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Nihai rapor \u00f6rne\u011fi<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Sayfada Kalma S\u00fcresi<\/h2>\n\n\n\n<p>Sayfada kalma s\u00fcresi i\u00e7in ayarlanacak metrikler<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Google analytics \u00f6zel metri\u011fi<\/li><li>Google analytics hesaplanan metrik<\/li><li>GTM \u00f6zel tetikleyicileri<\/li><li>GTM GA etkinlik etiketi<\/li><li>Google analytics etkinlikleri<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">a) Google Analytics&#8217;te \u00f6zel metrik olu\u015fturma<\/h3>\n\n\n\n<p>Google Analytics &gt; M\u00fclk &gt; \u00d6zel Tan\u0131mlar &gt; \u00d6zel Metrikler&#8217;e gidin<\/p>\n\n\n\n<p>Ard\u0131ndan, tamsay\u0131 bi\u00e7iminde yeni bir &#8220;isabet&#8221; kapsaml\u0131 metrik olu\u015fturun ve a\u015fa\u011f\u0131daki gibi minimum de\u011feri 0&#8217;a ve maksimum de\u011feri 1&#8217;e ayarlay\u0131n:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"659\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-37.png\" alt=\"\" class=\"wp-image-1011\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-37.png 980w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-37-300x202.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-37-768x516.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-37-720x484.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-37-580x390.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-37-320x215.png 320w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">b) Google Analytics&#8217;te hesaplanm\u0131\u015f metrik olu\u015fturma<\/h3>\n\n\n\n<p>A\u015fa\u011f\u0131daki gibi verileri alabilmemiz i\u00e7in yeni \u00f6zel metri\u011fimizi kullanarak hesaplanm\u0131\u015f bir metrik olu\u015fturaca\u011f\u0131z:<\/p>\n\n\n\n<p><em><strong>Bu yaz\u0131 i\u00e7in sayfa g\u00f6r\u00fcnt\u00fclenmelerinin %7,5&#8217;i Sayfada 2 Dakika ge\u00e7iren kullan\u0131c\u0131lardan olu\u015fyor.<\/strong><\/em><\/p>\n\n\n\n<p>Google Analytics &gt; G\u00f6r\u00fcn\u00fcm &gt; Hesaplanm\u0131\u015f Metrikler&#8217;e gidin<\/p>\n\n\n\n<p>Ard\u0131ndan, \u00f6nceki ad\u0131mda olu\u015fturdu\u011funuz yeni \u00f6zel metri\u011fi (Sayfada 2 Dakika Kalma) yazarak yeni bir hesaplanm\u0131\u015f metrik olu\u015fturun ve bunu sayfa g\u00f6r\u00fcnt\u00fcleme say\u0131s\u0131na b\u00f6l\u00fcn, otomatik tamamlama devreye girecektir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"570\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-38-1024x570.png\" alt=\"\" class=\"wp-image-1012\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-38-1024x570.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-38-300x167.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-38-768x427.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-38-720x401.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-38-580x323.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-38-320x178.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-38.png 1033w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">c) Sayfada Kalma S\u00fcresi i\u00e7in GTM tetikleyicisi olu\u015fturma:<\/h3>\n\n\n\n<p>Bu tetikleyicinin nas\u0131l kurulaca\u011f\u0131n\u0131 daha \u00f6nceki yaz\u0131mda bahsetmi\u015ftim ilgili yaz\u0131ya <a rel=\"noreferrer noopener\" href=\"https:\/\/abdulazizgolca.com\/blog\/gtm-ile-en-degerli-kullanicilari-nasil-filtreleriz\/#Tag_Manager_Timer_kurulumu\" target=\"_blank\">buradan<\/a> ula\u015fabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">d) Tag Manager GA Etkinlik Olu\u015fturma: <\/h3>\n\n\n\n<p>Art\u0131k, bir kullan\u0131c\u0131 ilgili sayfalar\u0131m\u0131zda 2 dakika ge\u00e7irdi\u011finde etkinlik isabetini Google Analytics&#8217;e g\u00f6ndermek istiyoruz.<\/p>\n\n\n\n<p>Yeni bir Universal Analyitcs etiketi olu\u015ftural\u0131m ve ayarlamalar\u0131 a\u015fa\u011f\u0131daki gibi yapal\u0131m;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0130zleme T\u00fcr\u00fc: Etkinlik<\/li><li>Kategori: Sitede Kalma<\/li><li>\u0130\u015flem: Saniye<\/li><li>Etiket: {{Page URL}}<\/li><li>Google Analytics Ayarlar\u0131: GA Etiketimiz<\/li><\/ul>\n\n\n\n<p>&nbsp;&#8220;Bu etikette ge\u00e7ersiz k\u0131lma ayarlar\u0131n\u0131 etkinle\u015ftir&#8221; butonunu etkinle\u015ftirin, \u00f6zel metrikler k\u0131sm\u0131ndan Endeks ve Metrik De\u011ferini ayarlay\u0131n (metrik de\u011ferini 1 olarak ayarlayal\u0131m bunun nedeni kullan\u0131c\u0131 ad\u0131na bir kere sayd\u0131rmak istememizdendir.) <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"702\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-40-1024x702.png\" alt=\"\" class=\"wp-image-1016\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-40-1024x702.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-40-300x206.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-40-768x527.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-40-720x494.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-40-580x398.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-40-320x219.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-40.png 1063w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Endeks de\u011ferini buradan g\u00f6rebilirsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"335\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-41-1024x335.png\" alt=\"\" class=\"wp-image-1017\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-41-1024x335.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-41-300x98.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-41-768x251.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-41-720x235.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-41-580x189.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-41-320x105.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-41.png 1157w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Di\u011fer Metrikler<\/h2>\n\n\n\n<p>Yukar\u0131da olu\u015fturdu\u011fumuz <strong>Sayfada 2 Dakika Ge\u00e7irme<\/strong> i\u015flemi i\u00e7in tamamlad\u0131\u011f\u0131m\u0131z t\u00fcm ad\u0131mlar di\u011fer etkinlikler i\u00e7inde ge\u00e7erlidir. Yaz\u0131n\u0131n daha fazla uzamamas\u0131 ad\u0131na Video oynatma, E-posta kay\u0131tlar\u0131, Kayd\u0131rma derinli\u011fi gibi etkinlikleri olu\u015fturma ad\u0131mlar\u0131n\u0131 size b\u0131rak\u0131yorum. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00d6zel Boyut Olu\u015fturma<\/h2>\n\n\n\n<p>\u015eimdi, yukar\u0131da olu\u015fturdu\u011fumuz metriklerimize eklemek i\u00e7in kullanabilece\u011fimiz \u00f6zel boyutlar\u0131n nas\u0131l olu\u015fturulaca\u011f\u0131m\u0131z\u0131 g\u00f6relim<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">a) Google Analytics&#8217;te \u00f6zel boyut olu\u015fturma<\/h3>\n\n\n\n<p>Google Analytics &gt; M\u00fclk &gt; \u00d6zel Tan\u0131mlar &gt; \u00d6zel Boyut &gt; Yeni Boyut Olu\u015ftur&#8217;a gidin<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"530\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-42.png\" alt=\"\" class=\"wp-image-1022\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-42.png 944w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-42-300x168.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-42-768x431.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-42-720x404.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-42-580x326.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-42-320x180.png 320w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">b) Kategori ad\u0131n\u0131 yakalayan bir GTM de\u011fi\u015fkeni olu\u015fturma<\/h3>\n\n\n\n<p>\u015eimdi, i\u00e7eriklerin kategorilerini yakalayabilmemiz i\u00e7in bir de\u011fi\u015fken olu\u015fturmam\u0131z laz\u0131m e\u011fer Wordpress kullan\u0131yorsak bir eklenti ile bu i\u015flemi yapmak olduk\u00e7a kolay. Kullanaca\u011f\u0131m\u0131z eklentinin ismi <strong>&#8220;Google Tag Manager for WordPress&#8221;<\/strong> eklentinin ayarlar k\u0131sm\u0131ndan <strong>Category List of Current post\/archive<\/strong> kusunun a\u00e7\u0131k oldu\u011funu teyit edin.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"618\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-43-1024x618.png\" alt=\"\" class=\"wp-image-1023\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-43-1024x618.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-43-300x181.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-43-768x464.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-43-720x435.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-43-580x350.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-43-320x193.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-43.png 1307w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Bu eklenti GTM kodumuzu siteye ekleyebilmemizi sa\u011flamakla birlikte baz\u0131 alanla i\u00e7in dataLayer olu\u015fturuyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-45-1024x409.png\" alt=\"\" class=\"wp-image-1025\" width=\"643\" height=\"256\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-45-1024x409.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-45-300x120.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-45-768x307.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-45-720x288.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-45-580x232.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-45-320x128.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-45.png 1333w\" sizes=\"auto, (max-width: 643px) 100vw, 643px\" \/><\/figure>\n\n\n\n<p>Yukar\u0131daki g\u00f6rselde g\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi eklenti <strong>pageCategory<\/strong> ad\u0131nda bir dataLayer olu\u015fturdu. \u015eimdi bu dataLayer&#8217;i GTM ile bir de\u011fi\u015fkene tan\u0131mlayal\u0131m.<\/p>\n\n\n\n<p>GTM &gt; De\u011fi\u015fkenler &gt; Yeni De\u011fi\u015fken &gt; Veri Katman\u0131 De\u011fi\u015fkeni:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"505\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-46-1024x505.png\" alt=\"\" class=\"wp-image-1026\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-46-1024x505.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-46-300x148.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-46-768x379.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-46-720x355.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-46-580x286.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-46-320x158.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-46.png 1223w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>E\u011fer wordpress kullanm\u0131yorsak kaynak kodu i\u00e7erisinden kategori isimleri ile alakal\u0131 alanlar\u0131 \u00e7ekebiliriz. Bu y\u00f6ntemlerden baz\u0131lar\u0131 \u015funlar;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Meta Tag i\u00e7erisinde kategori ismi yer al\u0131yor ise, A\u015fa\u011f\u0131daki gibi de\u011fi\u015fkeninizi yap\u0131land\u0131rabilirsiniz.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"339\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-1024x339.png\" alt=\"\" class=\"wp-image-1031\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-1024x339.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-300x99.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-768x254.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-720x238.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-580x192.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-320x106.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image.png 1261w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Body i\u00e7erisinde herhangi bir yerde kategori ismi yer al\u0131yorsa, JS yolu i\u00e7in de\u011fi\u015fken olu\u015fturabilirsiniz. Konu ile alakal\u0131 de\u011fi\u015fkeni nas\u0131l tan\u0131mlayaca\u011f\u0131n\u0131z\u0131 <a rel=\"noreferrer noopener\" href=\"https:\/\/abdulazizgolca.com\/blog\/gtm-ile-datalayer-kullanmadan-urun-degerlerini-dinamik-olarak-cekme\/\" target=\"_blank\">bu yaz\u0131mdan<\/a> ula\u015fabilirsiniz.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"352\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-1-1024x352.png\" alt=\"\" class=\"wp-image-1032\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-1-1024x352.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-1-300x103.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-1-768x264.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-1-720x248.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-1-580x199.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-1-320x110.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-1.png 1387w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">c) Google Analytics de\u011fi\u015fkeninde \u00f6zel boyutu ayarlama<\/h3>\n\n\n\n<p>Universal Analytics kullan\u0131yorsan\u0131z, de\u011fi\u015fkenin \u00fczerinde a\u015fa\u011f\u0131daki gibi d\u00fczenlemeleri yap\u0131n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"580\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-2-1024x580.png\" alt=\"\" class=\"wp-image-1035\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-2-1024x580.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-2-300x170.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-2-768x435.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-2-720x408.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-2-580x329.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-2-320x181.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-2.png 1262w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130\u00e7erik Gruplama Kurulumu<\/h2>\n\n\n\n<p>\u0130\u00e7erik gruplama kurulumu, \u00f6zel boyut ayarlama ile ayn\u0131 ad\u0131mlar\u0131 ta\u015f\u0131r.<\/p>\n\n\n\n<p>Analytics i\u00e7erisinden;<\/p>\n\n\n\n<p>Y\u00f6netim &gt; G\u00f6r\u00fcn\u00fcm &gt; \u0130\u00e7erik Gruplama ad\u0131mlar\u0131na ilerleyelim ve a\u015fa\u011f\u0131daki g\u00f6rseldeki gibi yeni bir i\u00e7erik grubu olu\u015ftural\u0131m.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"558\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-4-1024x558.png\" alt=\"\" class=\"wp-image-1037\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-4-1024x558.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-4-300x164.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-4-768x419.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-4-720x393.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-4-580x316.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-4-320x175.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-4.png 1322w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ard\u0131ndan <strong>\u00d6zel Boyut<\/strong> ad\u0131mlar\u0131nda tamamlad\u0131\u011f\u0131m\u0131z s\u00fcre\u00e7leri i\u00e7erik gruplama i\u00e7inde tekrarlayal\u0131m <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"710\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-3-1024x710.png\" alt=\"\" class=\"wp-image-1036\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-3-1024x710.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-3-300x208.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-3-768x532.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-3-720x499.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-3-580x402.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-3-320x222.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-3.png 1222w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Bu kadar.&nbsp;Daha sonra \u015funa benzeyen raporlar\u0131n\u0131z olacak:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"591\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-5-1024x591.png\" alt=\"\" class=\"wp-image-1040\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-5-1024x591.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-5-300x173.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-5-768x443.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-5-720x415.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-5-580x335.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-5-320x185.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-5.png 1184w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Yukar\u0131da g\u00f6sterdi\u011fim \u00f6rnekte, art\u0131k t\u00fcm \u00f6zel metrik ve boyutlar\u0131m\u0131za g\u00f6re; sayfada ge\u00e7irilen s\u00fcre, video izlenmeleri, e-posta abonelikleri vb. baz\u0131nda kendi raporlar\u0131na \u00e7ekebiliriz.<\/p>\n\n\n\n<p>\u00d6zel Rapor olu\u015fturmak i\u00e7in a\u015fa\u011f\u0131daki \u00f6rnekten faydalanabilirsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"309\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-6-1024x309.png\" alt=\"\" class=\"wp-image-1041\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-6-1024x309.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-6-300x91.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-6-768x232.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-6-1536x463.png 1536w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-6-720x217.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-6-580x175.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-6-320x97.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/07\/image-6.png 1836w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n\n\n\n<p>Google Analytics ve Tag Manager&#8217;den yararlanarak kendi raporumuzu yaratt\u0131k, sizde kendi harika i\u00e7erik analizi raporlar\u0131n\u0131z\u0131 ve g\u00f6sterge tablolar\u0131n\u0131z\u0131 olu\u015fturabilirsiniz. E\u011fer konu ile alakal\u0131  anlayamad\u0131\u011f\u0131n\u0131z bir nokta var ise benimle ileti\u015fime ge\u00e7ebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics ve GTM ile kendi i\u00e7erik analizi raporlar\u0131m\u0131z\u0131 ve g\u00f6sterge tablolar\u0131n\u0131 nas\u0131l olu\u015fturaca\u011f\u0131n\u0131z\u0131 g\u00f6relim. \u0130\u00e7erik pazarlamas\u0131, geleneksel pazarlamaya k\u0131yasla %65 daha az maliyetli ve genel olarak 3 kat daha fazla potansiyel m\u00fc\u015fteriye eri\u015fmemizi sa\u011flar, dolay\u0131s\u0131yla i\u00e7erik pazarlamas\u0131; pazarlama kanallar\u0131m\u0131z i\u00e7erisinde en de\u011fer vermemiz gereken kanallardan birisi olarak yer al\u0131yor. \u0130\u00e7erik olu\u015fturmak kadar i\u00e7eriklerimizin performans\u0131n\u0131 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,20],"tags":[],"class_list":["post-125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-gtm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tag Manager Kullanarak Google Analytics \u00d6zel Metrikler ile \u0130\u00e7erik Gruplamas\u0131 - AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abdulazizgolca.com\/blog\/tag-manager-kullanarak-google-analytics-ozel-metrikler-ile-icerik-gruplamasi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tag Manager Kullanarak Google Analytics \u00d6zel Metrikler ile \u0130\u00e7erik Gruplamas\u0131 - AG\" \/>\n<meta property=\"og:description\" content=\"Google Analytics ve GTM ile kendi i\u00e7erik analizi raporlar\u0131m\u0131z\u0131 ve g\u00f6sterge tablolar\u0131n\u0131 nas\u0131l olu\u015fturaca\u011f\u0131n\u0131z\u0131 g\u00f6relim. \u0130\u00e7erik pazarlamas\u0131, geleneksel pazarlamaya k\u0131yasla %65 daha az maliyetli ve genel olarak 3 kat daha fazla potansiyel m\u00fc\u015fteriye eri\u015fmemizi sa\u011flar, dolay\u0131s\u0131yla i\u00e7erik pazarlamas\u0131; pazarlama kanallar\u0131m\u0131z i\u00e7erisinde en de\u011fer vermemiz gereken kanallardan birisi olarak yer al\u0131yor. \u0130\u00e7erik olu\u015fturmak kadar i\u00e7eriklerimizin performans\u0131n\u0131 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abdulazizgolca.com\/blog\/tag-manager-kullanarak-google-analytics-ozel-metrikler-ile-icerik-gruplamasi\/\" \/>\n<meta property=\"og:site_name\" content=\"AG\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-02T13:18:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-10T10:46:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/ornek-goruntu.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"624\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aziz Golca\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/#website\",\"url\":\"https:\/\/abdulazizgolca.com\/blog\/\",\"name\":\"AG\",\"description\":\"Digital Marketing Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/abdulazizgolca.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/tag-manager-kullanarak-google-analytics-ozel-metrikler-ile-icerik-gruplamasi\/#primaryimage\",\"inLanguage\":\"tr\",\"url\":\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/ornek-goruntu.jpg\",\"contentUrl\":\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/ornek-goruntu.jpg\",\"width\":1024,\"height\":624},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/tag-manager-kullanarak-google-analytics-ozel-metrikler-ile-icerik-gruplamasi\/#webpage\",\"url\":\"https:\/\/abdulazizgolca.com\/blog\/tag-manager-kullanarak-google-analytics-ozel-metrikler-ile-icerik-gruplamasi\/\",\"name\":\"Tag Manager Kullanarak Google Analytics \\u00d6zel Metrikler ile \\u0130\\u00e7erik Gruplamas\\u0131 - AG\",\"isPartOf\":{\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/tag-manager-kullanarak-google-analytics-ozel-metrikler-ile-icerik-gruplamasi\/#primaryimage\"},\"datePublished\":\"2021-07-02T13:18:28+00:00\",\"dateModified\":\"2021-12-10T10:46:35+00:00\",\"author\":{\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/#\/schema\/person\/57560b7804c78ce2444158c27dbacd8f\"},\"breadcrumb\":{\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/tag-manager-kullanarak-google-analytics-ozel-metrikler-ile-icerik-gruplamasi\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/abdulazizgolca.com\/blog\/tag-manager-kullanarak-google-analytics-ozel-metrikler-ile-icerik-gruplamasi\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/tag-manager-kullanarak-google-analytics-ozel-metrikler-ile-icerik-gruplamasi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Anasayfa\",\"item\":\"https:\/\/abdulazizgolca.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tag Manager Kullanarak Google Analytics \\u00d6zel Metrikler ile \\u0130\\u00e7erik Gruplamas\\u0131\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/#\/schema\/person\/57560b7804c78ce2444158c27dbacd8f\",\"name\":\"Aziz Golca\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/#personlogo\",\"inLanguage\":\"tr\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f8451991794cdbd8d10ea195c6a5b564e5a2fd69e56047b647535ab6318d975d?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f8451991794cdbd8d10ea195c6a5b564e5a2fd69e56047b647535ab6318d975d?s=96&r=g\",\"caption\":\"Aziz Golca\"},\"sameAs\":[\"http:\/\/abdulazizgolca.com\/blog\"],\"url\":\"https:\/\/abdulazizgolca.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tag Manager Kullanarak Google Analytics \u00d6zel Metrikler ile \u0130\u00e7erik Gruplamas\u0131 - AG","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/abdulazizgolca.com\/blog\/tag-manager-kullanarak-google-analytics-ozel-metrikler-ile-icerik-gruplamasi\/","og_locale":"tr_TR","og_type":"article","og_title":"Tag Manager Kullanarak Google Analytics \u00d6zel Metrikler ile \u0130\u00e7erik Gruplamas\u0131 - AG","og_description":"Google Analytics ve GTM ile kendi i\u00e7erik analizi raporlar\u0131m\u0131z\u0131 ve g\u00f6sterge tablolar\u0131n\u0131 nas\u0131l olu\u015fturaca\u011f\u0131n\u0131z\u0131 g\u00f6relim. \u0130\u00e7erik pazarlamas\u0131, geleneksel pazarlamaya k\u0131yasla %65 daha az maliyetli ve genel olarak 3 kat daha fazla potansiyel m\u00fc\u015fteriye eri\u015fmemizi sa\u011flar, dolay\u0131s\u0131yla i\u00e7erik pazarlamas\u0131; pazarlama kanallar\u0131m\u0131z i\u00e7erisinde en de\u011fer vermemiz gereken kanallardan birisi olarak yer al\u0131yor. \u0130\u00e7erik olu\u015fturmak kadar i\u00e7eriklerimizin performans\u0131n\u0131 [&hellip;]","og_url":"https:\/\/abdulazizgolca.com\/blog\/tag-manager-kullanarak-google-analytics-ozel-metrikler-ile-icerik-gruplamasi\/","og_site_name":"AG","article_published_time":"2021-07-02T13:18:28+00:00","article_modified_time":"2021-12-10T10:46:35+00:00","og_image":[{"width":1024,"height":624,"url":"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/ornek-goruntu.jpg","path":"\/home\/abdulazizgolca\/public_html\/blog\/wp-content\/uploads\/2021\/06\/ornek-goruntu.jpg","size":"full","id":1010,"alt":"","pixels":638976,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Yazan:":"Aziz Golca","Tahmini okuma s\u00fcresi":"7 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/abdulazizgolca.com\/blog\/#website","url":"https:\/\/abdulazizgolca.com\/blog\/","name":"AG","description":"Digital Marketing Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/abdulazizgolca.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"tr"},{"@type":"ImageObject","@id":"https:\/\/abdulazizgolca.com\/blog\/tag-manager-kullanarak-google-analytics-ozel-metrikler-ile-icerik-gruplamasi\/#primaryimage","inLanguage":"tr","url":"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/ornek-goruntu.jpg","contentUrl":"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/ornek-goruntu.jpg","width":1024,"height":624},{"@type":"WebPage","@id":"https:\/\/abdulazizgolca.com\/blog\/tag-manager-kullanarak-google-analytics-ozel-metrikler-ile-icerik-gruplamasi\/#webpage","url":"https:\/\/abdulazizgolca.com\/blog\/tag-manager-kullanarak-google-analytics-ozel-metrikler-ile-icerik-gruplamasi\/","name":"Tag Manager Kullanarak Google Analytics \u00d6zel Metrikler ile \u0130\u00e7erik Gruplamas\u0131 - AG","isPartOf":{"@id":"https:\/\/abdulazizgolca.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/abdulazizgolca.com\/blog\/tag-manager-kullanarak-google-analytics-ozel-metrikler-ile-icerik-gruplamasi\/#primaryimage"},"datePublished":"2021-07-02T13:18:28+00:00","dateModified":"2021-12-10T10:46:35+00:00","author":{"@id":"https:\/\/abdulazizgolca.com\/blog\/#\/schema\/person\/57560b7804c78ce2444158c27dbacd8f"},"breadcrumb":{"@id":"https:\/\/abdulazizgolca.com\/blog\/tag-manager-kullanarak-google-analytics-ozel-metrikler-ile-icerik-gruplamasi\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/abdulazizgolca.com\/blog\/tag-manager-kullanarak-google-analytics-ozel-metrikler-ile-icerik-gruplamasi\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/abdulazizgolca.com\/blog\/tag-manager-kullanarak-google-analytics-ozel-metrikler-ile-icerik-gruplamasi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"https:\/\/abdulazizgolca.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Tag Manager Kullanarak Google Analytics \u00d6zel Metrikler ile \u0130\u00e7erik Gruplamas\u0131"}]},{"@type":"Person","@id":"https:\/\/abdulazizgolca.com\/blog\/#\/schema\/person\/57560b7804c78ce2444158c27dbacd8f","name":"Aziz Golca","image":{"@type":"ImageObject","@id":"https:\/\/abdulazizgolca.com\/blog\/#personlogo","inLanguage":"tr","url":"https:\/\/secure.gravatar.com\/avatar\/f8451991794cdbd8d10ea195c6a5b564e5a2fd69e56047b647535ab6318d975d?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f8451991794cdbd8d10ea195c6a5b564e5a2fd69e56047b647535ab6318d975d?s=96&r=g","caption":"Aziz Golca"},"sameAs":["http:\/\/abdulazizgolca.com\/blog"],"url":"https:\/\/abdulazizgolca.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/abdulazizgolca.com\/blog\/wp-json\/wp\/v2\/posts\/125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abdulazizgolca.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abdulazizgolca.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abdulazizgolca.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/abdulazizgolca.com\/blog\/wp-json\/wp\/v2\/comments?post=125"}],"version-history":[{"count":12,"href":"https:\/\/abdulazizgolca.com\/blog\/wp-json\/wp\/v2\/posts\/125\/revisions"}],"predecessor-version":[{"id":1186,"href":"https:\/\/abdulazizgolca.com\/blog\/wp-json\/wp\/v2\/posts\/125\/revisions\/1186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abdulazizgolca.com\/blog\/wp-json\/wp\/v2\/media\/1010"}],"wp:attachment":[{"href":"https:\/\/abdulazizgolca.com\/blog\/wp-json\/wp\/v2\/media?parent=125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abdulazizgolca.com\/blog\/wp-json\/wp\/v2\/categories?post=125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abdulazizgolca.com\/blog\/wp-json\/wp\/v2\/tags?post=125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}