{"id":127,"date":"2021-06-09T15:34:03","date_gmt":"2021-06-09T15:34:03","guid":{"rendered":"https:\/\/demo.mekshq.com\/typology\/?p=127"},"modified":"2021-12-10T10:46:47","modified_gmt":"2021-12-10T10:46:47","slug":"gtm-ile-en-degerli-kullanicilari-nasil-filtreleriz","status":"publish","type":"post","link":"https:\/\/abdulazizgolca.com\/blog\/gtm-ile-en-degerli-kullanicilari-nasil-filtreleriz\/","title":{"rendered":"GTM ile En De\u011ferli Kullan\u0131c\u0131lar\u0131 Nas\u0131l Filtreleriz"},"content":{"rendered":"\n

G\u00fcn i\u00e7erisinde sitemize bir\u00e7ok kullan\u0131c\u0131 giriyor bunlar\u0131n ne kadar\u0131 bizler i\u00e7in de\u011ferli kullan\u0131c\u0131lar, ne kadar\u0131 BounceRate oran\u0131n\u0131 y\u00fckselten kullan\u0131c\u0131lar birbirinden ay\u0131rmam\u0131z gerekiyor hatta baz\u0131 durumlarda de\u011fer s\u0131ralamas\u0131na g\u00f6re grupland\u0131rmal\u0131y\u0131z ki daha \u00f6zel indirimlerimizi onlar\u0131n kar\u015f\u0131s\u0131na sunabilelim. Bu konu ile alakal\u0131 Google Tag Manager bize detayl\u0131 filtreleme imkan\u0131 sunuyor.<\/p>\n\n\n\n

Site i\u00e7erisinde X kadar s\u00fcre ge\u00e7iren kullan\u0131c\u0131lar bizim i\u00e7in de\u011fer arz eden kullan\u0131c\u0131lar olaca\u011f\u0131 i\u00e7in GTM \u00fczerindeki Timer trigger<\/strong>‘ini kullanmak bizim olduk\u00e7a i\u015fimize yarayacakt\u0131r. Hatta Trigger Grup<\/strong>land\u0131rmas\u0131n\u0131 kullanarak tetikleyicinin ikinci bir ko\u015fula ba\u011flanmas\u0131n\u0131 sa\u011flayabilirsiniz. Gelin bir senaryo \u00fczerinde bu ara\u00e7lar\u0131n kurulumunu yapal\u0131m.<\/p>\n\n\n\n

Sitemiz \u00fczerinde X hizmetimiz<\/strong> sayfas\u0131nda 120 saniye ge\u00e7irmi\u015f ve sayfan\u0131n %75’ini scroll etmi\u015f kullan\u0131c\u0131lar\u0131 hedefleyelim ve onlar i\u00e7in \u00f6zel bir indirim f\u0131rsat\u0131 sunal\u0131m. <\/p>Dikkat!<\/strong> Tetikleyicinin ikinci bir ko\u015fula ba\u011flanmas\u0131 de\u011ferli say\u0131labilecek kullan\u0131c\u0131lar\u0131 ka\u00e7\u0131rman\u0131za sebebiyet verebilir.<\/cite><\/blockquote>\n\n\n\n

Tag Manager Timer kurulumu<\/h2>\n\n\n\n

GTM i\u00e7inde, Tetikleyiciler > Yeni > Tetikleyici T\u00fcr\u00fc (Zamanlay\u0131c\u0131) > se\u00e7ene\u011fine gidin.<\/p>\n\n\n\n

\u0130lgili sayfan\u0131zda kullan\u0131c\u0131n\u0131n ka\u00e7 saniye ge\u00e7irmesi sizin i\u00e7in de\u011ferli bir eylem ise milisaniye cinsinden Aral\u0131k<\/strong> k\u0131sm\u0131na girin. Ben hizmetler sayfamda 120 saniye ge\u00e7iren kullan\u0131c\u0131lar i\u00e7in sayfa i\u00e7erisinde 1 defa tetiklenmesi \u015feklinde konfig\u00fcre edece\u011fim.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

E\u011fer siz site i\u00e7erisinde sayfa fark etmeksizin kullan\u0131c\u0131lar\u0131n ge\u00e7irdi\u011fi s\u00fcreye g\u00f6re yani herhangi bir sayfada X kadar s\u00fcre ge\u00e7iren kullan\u0131c\u0131lar\u0131 hedeflemek isterseniz;<\/p>\n\n\n\n

Page URL > matches RegEx (\u015fu normal ifadeyle e\u015fle\u015fir) > .*<\/strong> \u015feklinde ayarlayabilirsiniz. <\/p>\n\n\n\n

RegEx .* ifadesi \u015fu anlama gelmektedir;<\/strong> Regular Expression s\u00f6zdiziminde nokta, .<\/code>“herhangi bir karakterle e\u015fle\u015fir” ve y\u0131ld\u0131z i\u015fareti *<\/code>“herhangi bir say\u0131” anlam\u0131na gelir. Yani temelde herhangi bir \u015feyle e\u015fle\u015fmek anlam\u0131na gelir (bo\u015f bir dize bile) Hi\u00e7bir \u015feyi filtrelemez.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Tag Manager Kayd\u0131rma Derinli\u011fi kurulumu<\/h2>\n\n\n\n

GTM i\u00e7inde, Tetikleyiciler > Yeni > Tetikleyici T\u00fcr\u00fc (Kayd\u0131rma Derinli\u011fi) > se\u00e7ene\u011fine gidin.<\/p>\n\n\n\n

\u0130lgili sayfan\u0131zda kullan\u0131c\u0131n\u0131n sayfay\u0131 ne kadar kayd\u0131rd\u0131ktan sonra tetikleyicinin tetiklenmesini istiyorsan\u0131z “%” <\/strong>ayar\u0131n\u0131 o \u015fekilde yap\u0131land\u0131r\u0131n.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Tag Manager ile Trigger Grupland\u0131rmas\u0131<\/h2>\n\n\n\n

GTM i\u00e7inde, Tetikleyiciler > Yeni > Tetikleyici T\u00fcr\u00fc (Tetikleyici Grubu) > se\u00e7ene\u011fine gidin.<\/p>\n\n\n\n

Bu gruba yukar\u0131da yap\u0131land\u0131rd\u0131\u011f\u0131m\u0131z Timer ve Scroll tetikleyicilerini ekleyelim. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Tetikleyici grubu i\u00e7in GA Etkinli\u011fi olu\u015fturup test ettim, her iki tetikleyici \u00e7al\u0131\u015ft\u0131ktan sonra trigger grup \u00e7al\u0131\u015f\u0131yor ve GA eventini ate\u015fliyor. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Bundan sonraki i\u015flemlerde tetikleyici grubu ve scroll tetikleyicilerini kullanmayaca\u011f\u0131m. Sitemin ziyaret\u00e7i say\u0131s\u0131 \u00e7ok fazla olmad\u0131\u011f\u0131 i\u00e7in ikinci bir ko\u015ful kullanarak kitleyi daha fazla daraltmak istemiyorum.<\/p>\n\n\n\n

Tag Manager GA Etkinlik Olu\u015fturma<\/h2>\n\n\n\n

\u015eimdi haz\u0131rlad\u0131\u011f\u0131m\u0131z tetikleyicinin sayfa i\u00e7erisinde tetikledi\u011finde Google Analytics’e etkinlik olarak g\u00f6nderilmesini sa\u011flayal\u0131m. Daha \u00f6nce GA Etkinlik Hedef olu\u015fturma i\u015flemini yapmad\u0131ysan\u0131z konu ile alakal\u0131 detayl\u0131 yaz\u0131ma buradan<\/a> ula\u015fabilirsiniz.<\/p>\n\n\n\n

GTM i\u00e7inde, Etiketler > Yeni > Etiket Yap\u0131land\u0131rmas\u0131 > Google Analytics Universal > se\u00e7ene\u011fine gidin ve a\u015fa\u011f\u0131daki gibi yap\u0131land\u0131r\u0131n.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

T\u00fcm ayarlamalar\u0131 yapt\u0131k, art\u0131k \u00f6nizleme moduna alarak test edebiliriz.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Google Analytics Etkinlik Hedefi Olu\u015fturma<\/h2>\n\n\n\n

GTM taraf\u0131nda bir i\u015fimiz kalmad\u0131 art\u0131k. Bu ad\u0131mda GA \u00fczerine olu\u015fturdu\u011fumuz etkinli\u011fimizi Google Ads kampanyalar\u0131m\u0131zda kullanabilmemiz i\u00e7in etkinli\u011fimizi <\/strong>bir hedefe<\/strong> tan\u0131mlamam\u0131z gerekiyor. <\/p>\n\n\n\n

Bu ad\u0131m tamamlamak i\u00e7in daha \u00f6nce yazd\u0131\u011f\u0131m yaz\u0131m\u0131 inceleyebilirsiniz. Google Analytics Etkinlik Hederleri Nas\u0131l Olu\u015fturulur?<\/a><\/p>\n\n\n\n

Google Analytics Hedeflerden Kitle Tan\u0131mlama<\/h2>\n\n\n\n

Evet biliyorum biraz uzun s\u00fcrd\u00fc ama son ad\u0131ma geldik \ud83d\ude42 Burada bir \u00f6nceki ad\u0131mda olu\u015fturdu\u011fumuz Hedefimizi kampanyalar\u0131m\u0131zda kullanabilmemiz i\u00e7in bir kitle<\/strong>ye tan\u0131mlay\u0131p Google Ads’e g\u00f6ndermemiz gerekiyor. Kar\u0131\u015f\u0131kl\u0131k olmamas\u0131 ad\u0131na i\u015flem ge\u00e7mi\u015fimizi \u015fu \u015fekilde s\u0131ralayal\u0131m;<\/p>\n\n\n\n

  1. GTM \u00fczerinden GA etkinli\u011fi olu\u015fturduk <\/li>
  2. GTM \u00fczerinden olu\u015fturdu\u011fumuz etkinli\u011fi GA \u00fczerinden Hedef olarak tan\u0131mlad\u0131k<\/li>
  3. Olu\u015fturdu\u011fumuz Hedefi, Kampanyalar\u0131m\u0131zda kullanabilmemiz i\u00e7in Kitle olarak tan\u0131mlayaca\u011f\u0131z.<\/li><\/ol>\n\n\n\n

    Kitle olu\u015fturmak i\u00e7in;<\/p>\n\n\n\n

    GA i\u00e7inde, Y\u00f6netici > Kitle Tan\u0131mlar\u0131 > Kitleler > Yeni Kitle > se\u00e7ene\u011fine gidin ve a\u015fa\u011f\u0131da g\u00f6rsellerden ad\u0131mlar\u0131 takip edin.<\/p>\n\n\n\n

    \"\"<\/figure><\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    Sonu\u00e7<\/h2>\n\n\n\n

    Art\u0131k sitemizde de\u011ferli eylemler ger\u00e7ekle\u015ftiren kullan\u0131c\u0131lar\u0131 GTM ile filtreleyerek Google Ads taraf\u0131nda \u00f6zel teklifler sunabiliriz.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    G\u00fcn i\u00e7erisinde sitemize bir\u00e7ok kullan\u0131c\u0131 giriyor bunlar\u0131n ne kadar\u0131 bizler i\u00e7in de\u011ferli kullan\u0131c\u0131lar, ne kadar\u0131 BounceRate oran\u0131n\u0131 y\u00fckselten kullan\u0131c\u0131lar birbirinden ay\u0131rmam\u0131z gerekiyor hatta baz\u0131 durumlarda de\u011fer s\u0131ralamas\u0131na g\u00f6re grupland\u0131rmal\u0131y\u0131z ki daha \u00f6zel indirimlerimizi onlar\u0131n kar\u015f\u0131s\u0131na sunabilelim. Bu konu ile alakal\u0131 Google Tag Manager bize detayl\u0131 filtreleme imkan\u0131 sunuyor. Site i\u00e7erisinde X kadar s\u00fcre ge\u00e7iren kullan\u0131c\u0131lar […]<\/p>\n","protected":false},"author":1,"featured_media":985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,19,20],"tags":[31,30,29],"class_list":["post-127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-google-analytics","category-gtm","tag-ads","tag-analytics","tag-gtm"],"yoast_head":"\nGTM ile En De\u011ferli Kullan\u0131c\u0131lar\u0131 Nas\u0131l Filtreleriz - AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abdulazizgolca.com\/blog\/gtm-ile-en-degerli-kullanicilari-nasil-filtreleriz\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GTM ile En De\u011ferli Kullan\u0131c\u0131lar\u0131 Nas\u0131l Filtreleriz - AG\" \/>\n<meta property=\"og:description\" content=\"G\u00fcn i\u00e7erisinde sitemize bir\u00e7ok kullan\u0131c\u0131 giriyor bunlar\u0131n ne kadar\u0131 bizler i\u00e7in de\u011ferli kullan\u0131c\u0131lar, ne kadar\u0131 BounceRate oran\u0131n\u0131 y\u00fckselten kullan\u0131c\u0131lar birbirinden ay\u0131rmam\u0131z gerekiyor hatta baz\u0131 durumlarda de\u011fer s\u0131ralamas\u0131na g\u00f6re grupland\u0131rmal\u0131y\u0131z ki daha \u00f6zel indirimlerimizi onlar\u0131n kar\u015f\u0131s\u0131na sunabilelim. Bu konu ile alakal\u0131 Google Tag Manager bize detayl\u0131 filtreleme imkan\u0131 sunuyor. Site i\u00e7erisinde X kadar s\u00fcre ge\u00e7iren kullan\u0131c\u0131lar […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abdulazizgolca.com\/blog\/gtm-ile-en-degerli-kullanicilari-nasil-filtreleriz\/\" \/>\n<meta property=\"og:site_name\" content=\"AG\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-09T15:34:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-10T10:46:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-29.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1155\" \/>\n\t<meta property=\"og:image:height\" content=\"901\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aziz Golca\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/#website\",\"url\":\"https:\/\/abdulazizgolca.com\/blog\/\",\"name\":\"AG\",\"description\":\"Digital Marketing Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/abdulazizgolca.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/gtm-ile-en-degerli-kullanicilari-nasil-filtreleriz\/#primaryimage\",\"inLanguage\":\"tr\",\"url\":\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-29.png\",\"contentUrl\":\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-29.png\",\"width\":1155,\"height\":901},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/gtm-ile-en-degerli-kullanicilari-nasil-filtreleriz\/#webpage\",\"url\":\"https:\/\/abdulazizgolca.com\/blog\/gtm-ile-en-degerli-kullanicilari-nasil-filtreleriz\/\",\"name\":\"GTM ile En De\\u011ferli Kullan\\u0131c\\u0131lar\\u0131 Nas\\u0131l Filtreleriz - 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