{"id":131,"date":"2021-06-04T20:28:09","date_gmt":"2021-06-04T20:28:09","guid":{"rendered":"https:\/\/demo.mekshq.com\/typology\/?p=131"},"modified":"2021-12-10T10:46:58","modified_gmt":"2021-12-10T10:46:58","slug":"urlden-google-utm-parametrelerini-nasil-gizleriz","status":"publish","type":"post","link":"https:\/\/abdulazizgolca.com\/blog\/urlden-google-utm-parametrelerini-nasil-gizleriz\/","title":{"rendered":"URL&#8217;den Google UTM Parametrelerini Nas\u0131l Gizleriz"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Kampanyalar\u0131m\u0131z i\u00e7in \u00e7o\u011fu zaman UTM kullanmam\u0131z gerekiyor ama linkin g\u00f6r\u00fcnmesi gerekti\u011fi senaryolarda URL mizi \u00e7irkin g\u00f6steriyor ve <strong>Bit.ly <\/strong>gibi URL k\u0131salt\u0131c\u0131lar marka g\u00fcvenini zedelenmesine neden olabiliyor ve \u00e7o\u011funlukla spam link alg\u0131s\u0131 yaratt\u0131\u011f\u0131 i\u00e7in CTR oran\u0131 olmas\u0131 gerenden daha d\u00fc\u015f\u00fck seviyelerde kalabiliyor. Neyse ki art\u0131k Google Tag Manager yap\u0131land\u0131rmas\u0131yla link yap\u0131s\u0131 bozulmadan UTM olu\u015fturabilece\u011fiz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sms kampanyan\u0131z i\u00e7in bir link tan\u0131mlad\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcnelim ve di\u011fer link t\u00fcrleri ile kar\u015f\u0131la\u015ft\u0131ral\u0131m;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>URL K\u0131salt\u0131c\u0131:<\/strong> https:\/\/tinyurl.com\/nfv3dhks<\/li><li><strong>UTM:<\/strong> https:\/\/siten.com\/ ?utm_source=multimedia&amp; utm_medium=sms&amp; utm_campaign=sms-reklami<\/li><li><strong>Tag Manager:<\/strong> www.siten.com\/#sanaozel<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>www.siten.com\/#sanaozel gibi k\u0131salt\u0131lm\u0131\u015f UTM&#8217;leri Tag manager aracal\u0131\u011f\u0131yla nas\u0131l kuraca\u011f\u0131m\u0131z\u0131 g\u00f6relim.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nas\u0131l yap\u0131l\u0131r?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nas\u0131l yap\u0131l\u0131ra ba\u015flamadan \u00f6nce sitenizde GTM ve GA etiketlerinin t\u00fcm sayfalarda \u00e7al\u0131\u015f\u0131yor oldu\u011fundan emin olun.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yapaca\u011f\u0131m\u0131z i\u015flem temel olarak Google Analytic&#8217;e \u015funu s\u00f6ylemektir; URL&#8217;min sonuna #sanaozel koydu\u011fumda, biri sitemi ziyaret etmek i\u00e7in o ba\u011flant\u0131ya t\u0131klarsa, o ziyaretin campaign source, medium,&nbsp;ad\u0131n\u0131 otomatik olarak bunu tan\u0131mla &#8220;<strong>https:\/\/siten.com\/? utm_source=multimedia&amp; utm_medium=sms&amp; utm_campaign=sms-reklami<\/strong>&#8220;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yapmam\u0131z gereken 3 ad\u0131m\u0131 \u015fu \u015fekilde s\u0131ralayabiliriz;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">UTM Parametreleri i\u00e7in De\u011fi\u015fken Olu\u015fturma<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">GTM i\u00e7inde, De\u011fi\u015fkenler &gt; Kullan\u0131c\u0131 Tan\u0131ml\u0131 De\u011fi\u015fkenler &gt; Yeni &gt; se\u00e7ene\u011fine gidin.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>T\u00fcr = URL<\/li><li>Bile\u015fen T\u00fcr\u00fc = Sorgu<\/li><li>Sorgu Anahtar\u0131 = utm_source<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"474\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-7-1024x474.png\" alt=\"\" class=\"wp-image-936\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-7-1024x474.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-7-300x139.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-7-768x355.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-7-720x333.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-7-580x268.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-7-320x148.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-7.png 1463w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bu ad\u0131m\u0131 sorgu k\u0131sm\u0131n\u0131 de\u011fi\u015ftirerek utm_medium, utm_source i\u00e7inde tekrarlayal\u0131m.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">URL Par\u00e7as\u0131 De\u011fi\u015fkeni Olu\u015fturma<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">GTM i\u00e7inde, De\u011fi\u015fkenler &gt; Kullan\u0131c\u0131 Tan\u0131ml\u0131 De\u011fi\u015fkenler &gt; Yeni &gt; se\u00e7ene\u011fine gidin.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>T\u00fcr = URL<\/li><li>Bile\u015fen T\u00fcr\u00fc = Par\u00e7a<\/li><li>(Di\u011fer Ayarlar alt\u0131nda) URL Kayna\u011f\u0131 = Sayfa URL&#8217;si \/ Varsay\u0131lan<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"533\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-8-1024x533.png\" alt=\"\" class=\"wp-image-937\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-8-1024x533.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-8-300x156.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-8-768x400.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-8-720x375.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-8-580x302.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-8-320x167.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-8.png 1336w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Kampanya i\u00e7in Campaign, Source ve Medium Arama Tablosu Olu\u015fturma<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">URL&#8217;mizin Campaign, Medium ve Source UTM parametrelerini burada ayarl\u0131yoruz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GTM&#8217;nin i\u00e7inde, De\u011fi\u015fkenler &gt; Kullan\u0131c\u0131 Tan\u0131ml\u0131 De\u011fi\u015fkenler &gt; Yeni &gt; se\u00e7ene\u011fine gidin.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>T\u00fcr = Arama Tablosu<\/li><li>Girdi De\u011fi\u015fkeni = 2. Ad\u0131mda olu\u015fturdu\u011funuz de\u011fi\u015fkendir;&nbsp;yani yukar\u0131daki \u00f6rnekte {{ URL Par\u00e7a \u2013 Campaign URLs }} olacakt\u0131r.<\/li><li>Girdiler = UTM i\u00e7in tan\u0131mlamak istedi\u011finiz de\u011ferdir; yani #sanaozel yada #social vb. gibi<\/li><li>\u00c7\u0131kl\u0131lar = kullanaca\u011f\u0131n\u0131z UTM&#8217;in <strong>Campaign, Medium, Source<\/strong> de\u011ferleri<\/li><li>Varsay\u0131lan De\u011fer De\u011fi\u015fkenini 1. Ad\u0131mda olu\u015fturdu\u011fumuz UTM De\u011fi\u015fkenlerimizi giriyoruz.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ad\u0131m 1&#8217;deki gibi <strong>Campaign, Medium, Source<\/strong> i\u00e7in ayr\u0131 ayr\u0131 arama tablolar\u0131 olu\u015fturaca\u011f\u0131z.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"648\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-9-1024x648.png\" alt=\"\" class=\"wp-image-940\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-9-1024x648.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-9-300x190.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-9-768x486.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-9-720x455.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-9-580x367.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-9-320x202.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-9.png 1350w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sat\u0131r ekle diyerek farkl\u0131 kampanyalar\u0131n\u0131z i\u00e7in girdi \u00e7\u0131kt\u0131 de\u011ferleri olu\u015fturabilirsiniz. Buraya kadar ad\u0131mlar\u0131 tamamdaysan\u0131z Arama tablosu de\u011fi\u015fkenleriniz a\u015fa\u011f\u0131daki gibi olmal\u0131d\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"1024\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-12-738x1024.png\" alt=\"\" class=\"wp-image-943\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-12-738x1024.png 738w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-12-216x300.png 216w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-12-768x1065.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-12-1107x1536.png 1107w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-12-720x999.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-12-580x804.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-12-320x444.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-12.png 1354w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Google Analytics De\u011fi\u015fkeninde Alanlar\u0131 Ayarlama<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zor k\u0131sm\u0131 atlatt\u0131k \u015fimdi tek yapman\u0131z gereken GTM &gt; De\u011fi\u015fkenler &gt; Kullan\u0131c\u0131 Tan\u0131ml\u0131 &gt; Google Analytics Ayarlar\u0131 (\u00f6nceden tan\u0131mlad\u0131\u011f\u0131n\u0131z de\u011fi\u015fken)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Di\u011fer Ayarlar &gt; Ayarlanacak Alanlar ad\u0131m\u0131 alt\u0131nda, ayarlar\u0131n\u0131z\u0131 a\u015fa\u011f\u0131daki gibi g\u00f6r\u00fcnecek \u015fekilde yap\u0131land\u0131r\u0131n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"660\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-13-1024x660.png\" alt=\"\" class=\"wp-image-944\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-13-1024x660.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-13-300x193.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-13-768x495.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-13-720x464.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-13-580x374.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-13-320x206.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-13.png 1347w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Test Edelim<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcm bu olu\u015fturdu\u011fumuz de\u011fi\u015fikleri yay\u0131lay\u0131m ve test edelim. Benim olu\u015fturdu\u011fum short-link www.abdulazizgolca.com\/#sanaozel, GTM ile \u00f6n izlemeye ald\u0131ktan sonra variable k\u0131sm\u0131ndan campaign, source, medium de\u011ferlerinin tetiklenip tetiklenmedi\u011fini g\u00f6rebilirsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"661\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-15-1024x661.png\" alt=\"\" class=\"wp-image-948\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-15-1024x661.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-15-300x194.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-15-768x496.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-15-720x465.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-15-580x374.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-15-320x206.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-15.png 1353w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bunu, Google Analytics&#8217;teki Ger\u00e7ek Zamanl\u0131 raporlar\u0131n i\u00e7ine bakarken de do\u011frulayabilirsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"403\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-16-1024x403.png\" alt=\"\" class=\"wp-image-949\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-16-1024x403.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-16-300x118.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-16-768x302.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-16-1536x604.png 1536w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-16-720x283.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-16-580x228.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-16-320x126.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/06\/image-16.png 1578w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kampanyalar\u0131m\u0131z i\u00e7in \u00e7o\u011fu zaman UTM kullanmam\u0131z gerekiyor ama linkin g\u00f6r\u00fcnmesi gerekti\u011fi senaryolarda URL mizi \u00e7irkin g\u00f6steriyor ve Bit.ly gibi URL k\u0131salt\u0131c\u0131lar marka g\u00fcvenini zedelenmesine neden olabiliyor ve \u00e7o\u011funlukla spam link alg\u0131s\u0131 yaratt\u0131\u011f\u0131 i\u00e7in CTR oran\u0131 olmas\u0131 gerenden daha d\u00fc\u015f\u00fck seviyelerde kalabiliyor. Neyse ki art\u0131k Google Tag Manager yap\u0131land\u0131rmas\u0131yla link yap\u0131s\u0131 bozulmadan UTM olu\u015fturabilece\u011fiz. Sms kampanyan\u0131z [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gtm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>URL&#039;den Google UTM Parametrelerini Nas\u0131l Gizleriz - AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abdulazizgolca.com\/blog\/urlden-google-utm-parametrelerini-nasil-gizleriz\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"URL&#039;den Google UTM Parametrelerini Nas\u0131l Gizleriz - AG\" \/>\n<meta property=\"og:description\" content=\"Kampanyalar\u0131m\u0131z i\u00e7in \u00e7o\u011fu zaman UTM kullanmam\u0131z gerekiyor ama linkin g\u00f6r\u00fcnmesi gerekti\u011fi senaryolarda URL mizi \u00e7irkin g\u00f6steriyor ve Bit.ly gibi URL k\u0131salt\u0131c\u0131lar marka g\u00fcvenini zedelenmesine neden olabiliyor ve \u00e7o\u011funlukla spam link alg\u0131s\u0131 yaratt\u0131\u011f\u0131 i\u00e7in CTR oran\u0131 olmas\u0131 gerenden daha d\u00fc\u015f\u00fck seviyelerde kalabiliyor. Neyse ki art\u0131k Google Tag Manager yap\u0131land\u0131rmas\u0131yla link yap\u0131s\u0131 bozulmadan UTM olu\u015fturabilece\u011fiz. 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