*Teknik olarak SQL, bir programlama dili de\u011fil, bir “sorgu dilidir”, ancak olgun bir programlama dilinin i\u015flevselli\u011fine sahiptir .<\/p>\n\n\n\n
Tabii ki, \u00fc\u00e7\u00fcn\u00fc de ayn\u0131 anda \u00f6\u011frenmek zorunda de\u011filsiniz. Birini \u00f6\u011frenmek bile daha \u00f6nce \u00e7\u00f6zmeyi hayal bile edemedi\u011finiz bir\u00e7ok sorunu \u00e7\u00f6zecektir. Ayr\u0131ca, ilk programlama dilinizi \u00f6\u011frendikten sonra, gerisini \u00f6\u011frenmek genellikle \u00e7ok daha kolayd\u0131r; temeldeki bilgisayar mant\u0131\u011f\u0131n\u0131 zaten anlayacaks\u0131n\u0131z.<\/p>\n\n\n\n
Ama hangi dil neye yarar? Kim hangisini se\u00e7meli? Birka\u00e7 \u015feye ba\u011fl\u0131d\u0131r:<\/p>\n\n\n\n
- \u00fczerinde \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z g\u00f6revler;<\/li>
- \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z ara\u00e7lar; ve<\/li>
- verilen dil ile hedefiniz.<\/li><\/ul>\n\n\n\n
Bu makalede, t\u00fcm bu sorular\u0131 yan\u0131tlayaca\u011f\u0131m ve dijital analitik uzmanlar\u0131 i\u00e7in en pop\u00fcler d\u00f6rt dile genel bir bak\u0131\u015f sunaca\u011f\u0131z.<\/p>\n\n\n\n
SQL<\/a><\/h2>\n\n\n\n
Pazarlama hedefleri:<\/strong> \u015eirketinizin veri taban\u0131ndan derinlemesine kullan\u0131c\u0131 verilerine eri\u015fim; Google Analytics verileri vb. \u00fczerinde geli\u015fmi\u015f sorgular \u00e7al\u0131\u015ft\u0131rma.<\/p>\n\n\n\n
Zorluk<\/strong> : 5\/10<\/p>\n\n\n\n
Buradan Ba\u015flayabilirsiniz<\/strong> : U\u00e7tan U\u00e7a SQL E\u011fitimi<\/a><\/p>\n\n\n\n
SQL nispeten basit bir dildir. “Yap\u0131land\u0131r\u0131lm\u0131\u015f Sorgu Dili” anlam\u0131na gelir. SQL, ger\u00e7ekten b\u00fcy\u00fck tablolarda (10 milyondan fazla sat\u0131r i\u00e7eren tablolarda bile) sorgu \u00e7al\u0131\u015ft\u0131rmak i\u00e7in harikad\u0131r. Bazen saniyeler i\u00e7inde \u00e7ok b\u00fcy\u00fck bir i\u015fi halledebilirken, Excel genellikle sadece birka\u00e7 y\u00fcz bin sat\u0131rla devriliyor.<\/p>\n\n\n\n
Milyon sat\u0131rl\u0131k veri k\u00fcmelerini verimli bir \u015fekilde kullanmak, SQL’in en b\u00fcy\u00fck g\u00fc\u00e7lerinden biridir ve bir\u00e7ok \u015firketin \u00f6nemli miktarda verilerini bu bi\u00e7imde depolamas\u0131n\u0131n ana nedeni budur. Aradaki fark, SQL’in kullan\u0131c\u0131 dostu bir t\u0131kla ve t\u0131kla aray\u00fcz\u00fcne sahip olmamas\u0131d\u0131r; kod tabanl\u0131 sorgular yazarak verilerimize eri\u015fmemiz gerekiyor.<\/p>\n\n\n\n
Excel’deki (\u00fcstte) ve SQL’deki (altta) SUM() i\u015flevi aras\u0131ndaki fark \u015fudur:<\/p>\n\n\n
\n![\"excel](\"https:\/\/cxl.com\/wp-content\/uploads\/2018\/09\/excel-sum-function.gif\")
<\/figure>\n<\/div>\n\n\n![\"sql](\"https:\/\/cxl.com\/wp-content\/uploads\/2018\/09\/sql-sum-function.gif\")
<\/figure>\n<\/div>\n\n\nSQL bir Google \u00fcr\u00fcn\u00fc olan BigQuery ile Google Analytics verilerini y\u00f6netmemize olanak tan\u0131r. \u00d6rne\u011fin;<\/p>\n\n\n\n
Standart Google Analytics kullan\u0131c\u0131 aray\u00fcz\u00fc, a\u00e7\u0131l\u0131\u015f sayfas\u0131na ve kayna\u011fa g\u00f6re oturum say\u0131s\u0131na bakarak birincil ve ikincil boyutlar\u0131 kullanman\u0131za olanak tan\u0131r.<\/p>\n\n\n\n
Ancak, SQL biliyorsan\u0131z \u00fc\u00e7\u00fcnc\u00fc ve d\u00f6rd\u00fcnc\u00fc bir boyut ekleyerek<\/strong> (\u00f6rne\u011fin konum ve cihaz t\u00fcr\u00fc) Google Analytics verilerinizi daha da b\u00f6l\u00fcmlere ay\u0131rabilirsiniz. Ayr\u0131ca, geli\u015fmi\u015f filtreler ekleyebilir (yaln\u0131zca en etkin %20’lik kullan\u0131c\u0131lar\u0131 saymak gibi) ve geli\u015fmi\u015f hesaplamalar (ortalama yerine ortanca de\u011feri kullanmak gibi) ve daha pek \u00e7ok \u015fey yapabilirsiniz.<\/p>\n\n\n\n
JavaScript<\/a><\/h2>\n\n\n\n
Kullan\u0131m ama\u00e7lar\u0131<\/strong> : Site \u00fczerinde ki\u015fiselle\u015ftirme \u00e7\u00f6z\u00fcmleri uygulama, kullan\u0131c\u0131 aksiyonlar\u0131n\u0131 inceleme ve izleme k\u0131sacas\u0131 her t\u00fcrl\u00fc web geli\u015ftirme \u00e7\u00f6z\u00fcmleri<\/p>\n\n\n\n
Zorluk<\/strong> : 8\/10<\/p>\n\n\n\n
Buradan Ba\u015flayabilirsiniz<\/strong><\/strong> : Komple S\u0131f\u0131rdan Ad\u0131m Ad\u0131m Javascript \u00d6\u011frenin<\/a><\/p>\n\n\n\n
JavaScript, web geli\u015ftirmede (HTML ve CSS’nin yan\u0131 s\u0131ra) en s\u0131k kullan\u0131lan programlama dillerinden biridir. Bir \u015fey a\u00e7\u0131l\u0131rsa, canlan\u0131rsa, otomatik kayarsa, par\u0131ldarsa veya de\u011fi\u015firse, muhtemelen JavaScript’te yaz\u0131lm\u0131\u015ft\u0131r.<\/p>\n\n\n\n
Neredeyse t\u00fcm izleme kodlar\u0131n\u0131n JavaScript ile yaz\u0131lm\u0131\u015ft\u0131r. \u0130\u015fte daha \u00f6nce kesinlikle g\u00f6rm\u00fc\u015f oldu\u011funuz bir tane:<\/p>\n\n\n\n
![\"\"](\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-1024x242.png\")
<\/figure>\n\n\n\nGoogle Etiket Y\u00f6neticisi’ni y\u00fcklemek i\u00e7in kullan\u0131lan bu kod par\u00e7ac\u0131\u011f\u0131 JavaScript ile yaz\u0131lm\u0131\u015ft\u0131r. Google Analytics, Hotjar, Crazy Egg, Facebook, Reddit, Google Ads, DoubleClick ve di\u011fer bir\u00e7ok ara\u00e7 i\u00e7in kod par\u00e7ac\u0131klar\u0131 da \u00f6yle. Bu izleme kodlar\u0131n\u0131 web sitenize eklemek i\u00e7in JavaScript hakk\u0131nda \u00e7ok fazla bilgi sahibi olman\u0131za gerek yoktur; \u00e7o\u011fu ara\u00e7, s\u00fcreci bir kopyala ve yap\u0131\u015ft\u0131r eylemiyle basitle\u015ftirmi\u015ftir.<\/p>\n\n\n\n
Ancak, kayd\u0131rma derinli\u011fi veya etki alanlar\u0131 aras\u0131 izleme gibi geli\u015fmi\u015f izlemeyi ayarlamak i\u00e7in temel bir JavaScript bilgisi, do\u011fru uygulamay\u0131 sa\u011flayabilir. JavaScript’in daha geli\u015fmi\u015f uygulamalar\u0131yla, Google Ads’de komut dosyalar\u0131 olu\u015fturulabilir<\/strong> , farkl\u0131 web siteleri aras\u0131nda UTM parametreleri iletebilir ve say\u0131s\u0131z ba\u015fka f\u0131rsattan yararlanabilirsiniz.<\/p>\n\n\n\n
JavaScript kesinlikle SQL’den daha zordur. Sa\u011flam bir temel olu\u015fturmak i\u00e7in birka\u00e7 hafta boyunca 1-2 saatlik g\u00fcnl\u00fck \u00f6\u011frenme gerekebilir. Bu komut dosyalar\u0131n\u0131z\u0131 anlamak ve de\u011fi\u015ftirmek, otomasyonu basitle\u015ftirmek ve en \u00f6nemlisi geli\u015ftiricilerle ileti\u015fimi geli\u015ftirmek i\u00e7in fazlas\u0131yla yeterli.<\/p>\n\n\n\n
Python<\/a><\/h2>\n\n\n\n
Kullan\u0131m alanlar\u0131<\/strong> : Veri k\u00fcmeleri \u00fczerinde geli\u015fmi\u015f analitik y\u00f6ntemler \u00e7al\u0131\u015ft\u0131rmak; gelecek planlamas\u0131na rehberlik etmek i\u00e7in tahminler yapmak<\/p>\n\n\n\n
Zorluk<\/strong> : 7\/10<\/p>\n\n\n\n
\u015eununla ba\u015flay\u0131n<\/strong>\u00a0:\u00a0Python | S\u0131f\u0131rdan \u0130leri Seviye Programlama<\/a><\/a><\/p>\n\n\n\n
Python, veri bilimcilerin favori dilidir. Bir\u00e7ok y\u00f6nden JavaScript’e benzer. (\u0130ki dil yakla\u015f\u0131k olarak ayn\u0131 karma\u015f\u0131kl\u0131\u011fa sahiptir.) S\u00f6zdizimi bile benzer g\u00f6r\u00fcn\u00fcyor. \u00d6rne\u011fin, JavaScript’teki (solda) “if” i\u015flevini Python’daki (sa\u011fda) ile kar\u015f\u0131la\u015ft\u0131r\u0131n:<\/p>\n\n\n
\n![\"piton](\"https:\/\/cxl.com\/wp-content\/uploads\/2018\/09\/python-vs-javascript-syntax-568x168.png\")
<\/figure>\n<\/div>\n\n\nAncak b\u00fcy\u00fck fark, Python’un \u00f6ncelikle “front-end” g\u00f6revler (\u00f6r. web sitesi geli\u015ftirme) i\u00e7in de\u011fil, “back-end” ve analitik g\u00f6revler i\u00e7in olmas\u0131d\u0131r.<\/p>\n\n\n\n
Bir analitik uzman\u0131n\u0131n bak\u0131\u015f a\u00e7\u0131s\u0131ndan, Python’un en b\u00fcy\u00fck avantaj\u0131, \u00f6zellikle veri bilimi g\u00f6revleri i\u00e7in yaz\u0131lm\u0131\u015f bir\u00e7ok analitik uzant\u0131s\u0131d\u0131r. Tahmine dayal\u0131 analitik veya bir makine \u00f6\u011frenimi projesi y\u00fcr\u00fctmek istiyorsan\u0131z, muhtemelen Python’da \u00e7al\u0131\u015facaks\u0131n\u0131z.<\/strong><\/p>\n\n\n\n
Ayr\u0131ca, bir\u00e7ok pop\u00fcler dijital analiz ve pazarlama arac\u0131, API’lere eri\u015fim sunar.<\/p>\n\n\n\n
Python’un dijital pazarlama alan\u0131nda size \u00e7\u00f6z\u00fcm sa\u011flayabilecek baz\u0131 \u00f6rnekleri;<\/p>\n\n\n\n
- Bir\u00e7ok startup, kullan\u0131c\u0131lar\u0131n yak\u0131n gelecekte aboneliklerini iptal edip etmeyeceklerini tahmin etmek i\u00e7in Python’u kullan kullan\u0131yor.<\/strong><\/li>
- Baz\u0131 yapay zeka API lerine eri\u015fim sa\u011flayarak kendi ihtiya\u00e7lar\u0131n\u0131za g\u00f6re \u00e7\u00f6z\u00fcmler \u00fcretebilirsiniz. \u00d6rn: Open-AI \u00fcr\u00fcn\u00fc olan GDP-3’\u00fcn Api’sine eri\u015ferek T\u00fcrk\u00e7e girdi ve sonu\u00e7lar elde edebilmek i\u00e7in GoogleTranslate Api’sini ba\u011flad\u0131m
- OpenAI GDP-3 ile Reklam Metini Yazd\u0131rma (T\u00fcrk\u00e7e Kullan\u0131m)<\/a><\/li><\/ul><\/li><\/ul>\n\n\n\n
<\/p>\n\n\n\n
Bir programlama dilini \u00f6\u011frenmenin en iyi yolu nedir?<\/a><\/h2>\n\n\n\n
Bu dilleri \u00f6\u011frenmek i\u00e7in online, offline bir\u00e7ok \u00fccretsiz ve \u00fccretli kaynak var. (Her dil i\u00e7in b\u00f6l\u00fcm\u00fcn en \u00fcst\u00fcne bir kaynak ekledim.) \u0130ster kitap, ister at\u00f6lye, ister etkile\u015fimli kurslar tercih edin, herhangi biri size teorik temeller konusunda etkili bir \u015fekilde rehberlik edecektir.<\/p>\n\n\n\n
Ancak \u00f6\u011frenme s\u00fcrecinin en \u00f6nemli k\u0131sm\u0131 uygulamad\u0131r. <\/strong>\u00c7\u00f6zebilece\u011finiz ger\u00e7ek d\u00fcnya sorunlar\u0131n\u0131 g\u00f6stermek ve motivasyonunuzu art\u0131rmak i\u00e7in yeni edindi\u011finiz kodlama becerilerinizi uygulamak i\u00e7in k\u00fc\u00e7\u00fck bir proje bulun. Pratik yapmak da bilginizi derinle\u015ftirecektir.<\/p>\n\n\n\n
Kaynak:<\/strong> https:\/\/cxl.com\/blog\/programming-languages-marketers\/<\/p>\n","protected":false},"excerpt":{"rendered":"
Veriye dayal\u0131 pazarlama d\u00fcnyas\u0131nda, giderek daha fazla kodlamaya gereksinim duymaya ba\u015fl\u0131yoruz. \u0130zleme kodunuza fazladan bir parametre eklemeniz veya Google Analytics’ten ham veri \u00e7ekmeniz gerekebilir . Basit bir tahmin olu\u015fturmak veya Search kampanyalar\u0131n\u0131zda birka\u00e7 otomatik g\u00f6rev eklemek isteyebilirsiniz. Veya yaz\u0131l\u0131mc\u0131n\u0131z ile ortak bir dil konu\u015fmak isteyebilirsiniz, b\u00f6ylece onlar\u0131 daha iyi bilgilendirebilir ve “Bu iki hafta s\u00fcrecek” diyebileceklerini anlayabilirsiniz. Ne olursa […]<\/p>\n","protected":false},"author":1,"featured_media":1486,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-1483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"yoast_head":"\n
Dijital Pazarlamac\u0131lar i\u00e7in En \u0130yi Programlama Dilleri - AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abdulazizgolca.com\/blog\/dijital-pazarlamacilar-icin-en-iyi-programlama-dilleri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dijital Pazarlamac\u0131lar i\u00e7in En \u0130yi Programlama Dilleri - AG\" \/>\n<meta property=\"og:description\" content=\"Veriye dayal\u0131 pazarlama d\u00fcnyas\u0131nda, giderek daha fazla kodlamaya gereksinim duymaya ba\u015fl\u0131yoruz. \u0130zleme kodunuza fazladan bir parametre eklemeniz veya Google Analytics’ten ham veri \u00e7ekmeniz gerekebilir . Basit bir tahmin olu\u015fturmak veya Search kampanyalar\u0131n\u0131zda birka\u00e7 otomatik g\u00f6rev eklemek isteyebilirsiniz. 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- Baz\u0131 yapay zeka API lerine eri\u015fim sa\u011flayarak kendi ihtiya\u00e7lar\u0131n\u0131za g\u00f6re \u00e7\u00f6z\u00fcmler \u00fcretebilirsiniz. \u00d6rn: Open-AI \u00fcr\u00fcn\u00fc olan GDP-3’\u00fcn Api’sine eri\u015ferek T\u00fcrk\u00e7e girdi ve sonu\u00e7lar elde edebilmek i\u00e7in GoogleTranslate Api’sini ba\u011flad\u0131m
- Bir\u00e7ok startup, kullan\u0131c\u0131lar\u0131n yak\u0131n gelecekte aboneliklerini iptal edip etmeyeceklerini tahmin etmek i\u00e7in Python’u kullan kullan\u0131yor.<\/strong><\/li>