{"id":1488,"date":"2022-10-09T22:47:26","date_gmt":"2022-10-09T22:47:26","guid":{"rendered":"https:\/\/abdulazizgolca.com\/blog\/?p=1488"},"modified":"2022-10-10T12:12:21","modified_gmt":"2022-10-10T12:12:21","slug":"google-ads-acik-artirma-bilgileri-raporu","status":"publish","type":"post","link":"https:\/\/abdulazizgolca.com\/blog\/google-ads-acik-artirma-bilgileri-raporu\/","title":{"rendered":"Google Ads A\u00e7\u0131k Art\u0131rma Bilgileri Raporu"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Rakipler ile olan rekabet verileri, bir reklam veren i\u00e7in olduk\u00e7a \u00f6nem arz etmektedir. Ancak bu verileri toplamak ve anlamland\u0131rmak her zaman kolay de\u011fildir.&nbsp;Bu yaz\u0131da search kampanyam\u0131zdaki g\u00f6sterim, t\u0131klama vb. dalgalanmalar\u0131 daha anlaml\u0131 halde yorumlayabilece\u011fimiz metrikleri i\u00e7eren bir DataStudio tablosu olu\u015fturaca\u011f\u0131z.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Search reklamlar\u0131nda \u00f6zellikle rekabetin yo\u011fun oldu\u011fu sekt\u00f6rlerde kampanyalar\u0131m\u0131z standart d\u00fczeyde g\u00f6sterim almaz ve baz\u0131 fakt\u00f6rlere g\u00f6re g\u00f6sterim pay\u0131m\u0131zda azalma-y\u00fckselme g\u00f6zlemleriz. Hal b\u00f6yle olunca birden fazla de\u011feri yorumlayarak kar\u015f\u0131la\u015ft\u0131rmam\u0131z gerekiyor. \u0130\u015fte bu noktada olu\u015fturaca\u011f\u0131m\u0131z DataStudio raporu bize olduk\u00e7a yard\u0131mc\u0131 olacak. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir yandan raporu olu\u015ftural\u0131m di\u011fer yandan her metrikte odaklanmam\u0131z gereken alanlara de\u011finelim. Yaz\u0131 sonunda raporun kopyalama ba\u011flant\u0131s\u0131n\u0131 payla\u015f\u0131yor olaca\u011f\u0131m o y\u00fczden nas\u0131l yap\u0131l\u0131r k\u0131sm\u0131na fazla de\u011finmeyece\u011fim.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Arama a\u011f\u0131 g\u00f6sterim pay\u0131 <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130lk olarak arama a\u011f\u0131 g\u00f6sterim pay\u0131m\u0131z\u0131 g\u00fcnl\u00fck bazl\u0131 g\u00f6rebilece\u011fimiz bir Alan grafi\u011fi olu\u015ftural\u0131m.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"276\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-2-1024x276.png\" alt=\"\" class=\"wp-image-1490\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-2-1024x276.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-2-300x81.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-2-768x207.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-2-1536x414.png 1536w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-2-720x194.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-2-580x157.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-2-320x86.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-2.png 1764w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">13 Eyl\u00fcl tarihi itibari ile g\u00f6sterim pay\u0131m \u00f6zellikle &#8220;DAA&#8221; kampanyam i\u00e7in ciddi oranda azalmaya ya\u015fam\u0131\u015f. Buradaki d\u00fc\u015f\u00fc\u015f\u00fc anlamland\u0131rabilmemiz i\u00e7in iki metrike ihtiyac\u0131m\u0131z var; <strong>Arama A\u011f\u0131 Kaybedilen G\u00f6sterim (B\u00fct\u00e7e)<\/strong> ve <strong>Arama A\u011f\u0131 Kaybedilen G\u00f6sterim (S\u0131ralama)<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Arama A\u011f\u0131 Kaybedilen G\u00f6sterim (B\u00fct\u00e7e)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Arama A\u011f\u0131 Kaybedilen G\u00f6sterim (B\u00fct\u00e7e): Bu de\u011fer, reklam\u0131n d\u00fc\u015f\u00fck b\u00fct\u00e7e nedeniyle g\u00f6sterilememe y\u00fczdesidir. \u0130kinci tablomuz bize b\u00fct\u00e7e y\u00fcz\u00fcnden kaybetti\u011fimiz g\u00f6sterim y\u00fczdesini g\u00f6sterecek.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"261\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-4-1024x261.png\" alt=\"\" class=\"wp-image-1492\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-4-1024x261.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-4-300x77.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-4-768x196.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-4-1536x392.png 1536w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-4-720x184.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-4-580x148.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-4-320x82.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-4.png 1770w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">13 Eyl\u00fclden sonraki tarih aral\u0131\u011f\u0131nda gittik\u00e7e azalan bir %lik oran g\u00f6r\u00fcyoruz dolay\u0131s\u0131yla, g\u00f6sterim kayb\u0131m\u0131z b\u00fct\u00e7enin az olmas\u0131ndan kaynaklanmad\u0131\u011f\u0131n\u0131 net bir \u015fekilde g\u00f6rebiliyoruz. Hatta ay\u0131n son g\u00fcnlerine do\u011fru b\u00fct\u00e7eden dolay\u0131 g\u00f6sterim kayb\u0131m %0 olarak g\u00f6r\u00fcn\u00fcyor. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Arama A\u011f\u0131 Kaybedilen G\u00f6sterim (S\u0131ralama)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Arama A\u011f\u0131 Kaybedilen GP (s\u0131ra)<\/strong>: Reklam\u0131n\u0131z\u0131n k\u00f6t\u00fc reklam s\u0131ralamas\u0131 nedeniyle g\u00f6sterilmeme y\u00fczdesidir. Reklam s\u0131ralamas\u0131, rakiplerinizle g\u00f6reli olarak verdi\u011finiz teklife ve reklam kalitesine g\u00f6re belirlenir. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"285\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-5-1024x285.png\" alt=\"\" class=\"wp-image-1493\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-5-1024x285.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-5-300x83.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-5-768x214.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-5-1536x427.png 1536w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-5-720x200.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-5-580x161.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-5-320x89.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-5.png 1762w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Evet reklamlar\u0131m k\u00f6t\u00fc s\u0131ralama nedeniyle az g\u00f6sterim al\u0131yormu\u015f. Peki ne yapmam gerek;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>TBM teklifini artt\u0131r\u0131n:&nbsp;<\/strong>Reklam s\u0131ralamas\u0131n\u0131 ve g\u00f6sterim pay\u0131n\u0131 artt\u0131rmak i\u00e7in en h\u0131zl\u0131 yol TBM teklifini artt\u0131rmakt\u0131r. Basit\u00e7e t\u0131k ba\u015f\u0131na teklifleri artt\u0131rarak Google\u2019a daha fazla \u00f6deme i\u00e7in raz\u0131 oldu\u011funuzu s\u00f6yleyecek ve reklam s\u0131ralaman\u0131z\u0131 h\u0131zla y\u00fckseltebileceksiniz. Anahtar kelimeleriniz kalite puan\u0131 y\u00fcksek fakat buna ra\u011fmen biraz d\u00fc\u015f\u00fck bir konum ve g\u00f6sterim pay\u0131na sahipse teklifleri biraz y\u00fckselterek kampanya performans\u0131n\u0131 \u00fcst d\u00fczeye ta\u015f\u0131may\u0131 deneyebilirsiniz.<\/li><li><strong>Kalite puan\u0131n\u0131 iyile\u015ftirin:&nbsp;<\/strong>Bu yol reklam s\u0131ralamas\u0131n\u0131 ve g\u00f6sterim pay\u0131n\u0131 artt\u0131rman\u0131n daha uygun maliyetli bir \u015fekli diyebiliriz. Anahtar kelimenizin kalite puan\u0131n\u0131 artt\u0131rabilirseniz daha fazla para harcamadan daha y\u00fcksek bir reklam s\u0131ralamas\u0131 elde edebilirsiniz.<\/li><li>Reklam gruplar\u0131n\u0131z\u0131 alakal\u0131 anahtar kelimelerden olu\u015fan k\u00fc\u00e7\u00fck gruplara b\u00f6l\u00fcn, alakal\u0131 reklam metinleri yazarak uygun a\u00e7\u0131l\u0131\u015f sayfalar\u0131na y\u00f6nlendirin.<\/li><li>\u0130lgili t\u00fcm reklam uzant\u0131lar\u0131n\u0131 kulland\u0131\u011f\u0131n\u0131zdan emin olun. Reklam uzant\u0131lar\u0131 daha y\u00fcksek bir t\u0131klama oranlar\u0131 i\u00e7in katk\u0131da bulunur ve bu da kalite puan\u0131n\u0131n artmas\u0131n\u0131 sa\u011flar.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcm bunlar\u0131 yapt\u0131k ama yine Arama a\u011f\u0131 kaybedilen GP (s\u0131ralama) oran\u0131m\u0131z d\u00fc\u015fmediyse kontrol etmemiz gereken bir metrik daha var. <strong>S\u0131ralamada Rekabet Edilen Firmalar<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>S\u0131ralamada Rekabet Edilen Firmalar<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"334\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-7-1024x334.png\" alt=\"\" class=\"wp-image-1495\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-7-1024x334.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-7-300x98.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-7-768x251.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-7-1536x501.png 1536w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-7-720x235.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-7-580x189.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-7-320x104.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/image-7.png 1802w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Birinci grafikte y\u00fcksek g\u00f6sterim pay\u0131 ald\u0131\u011f\u0131m\u0131z tarih aral\u0131\u011f\u0131na bakt\u0131\u011f\u0131m\u0131z zaman g\u00f6r\u00fcld\u00fc\u011f\u00fc \u00fczere rekabete girmeyen 4 adet marka var ve beraberinde g\u00f6sterim g\u00f6sterim pay\u0131m\u0131z\u0131n d\u00fc\u015ft\u00fc\u011f\u00fc tarih aral\u0131\u011f\u0131nda da yo\u011fun bir rekabet i\u00e7erisindeyiz. Dolay\u0131s\u0131yla g\u00fcn sonunda her firma g\u00f6sterim almak i\u00e7in yar\u0131\u015ft\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcrsek g\u00f6sterim pay\u0131nda ya\u015fad\u0131\u011f\u0131m\u0131z d\u00fc\u015f\u00fckl\u00fck ola\u011fan olarak nitelendirebiliriz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rapor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcm bu raporu i\u00e7eren DataStudio raporunu <a href=\"https:\/\/datastudio.google.com\/reporting\/e32b8099-3bd8-4acf-a20d-c0f0560e7ced\" target=\"_blank\" rel=\"noreferrer noopener\">bu link \u00fczerinden<\/a> kopyalayabilirsiniz <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rakipler ile olan rekabet verileri, bir reklam veren i\u00e7in olduk\u00e7a \u00f6nem arz etmektedir. Ancak bu verileri toplamak ve anlamland\u0131rmak her zaman kolay de\u011fildir.&nbsp;Bu yaz\u0131da search kampanyam\u0131zdaki g\u00f6sterim, t\u0131klama vb. dalgalanmalar\u0131 daha anlaml\u0131 halde yorumlayabilece\u011fimiz metrikleri i\u00e7eren bir DataStudio tablosu olu\u015fturaca\u011f\u0131z. Search reklamlar\u0131nda \u00f6zellikle rekabetin yo\u011fun oldu\u011fu sekt\u00f6rlerde kampanyalar\u0131m\u0131z standart d\u00fczeyde g\u00f6sterim almaz ve baz\u0131 fakt\u00f6rlere [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,21],"tags":[],"class_list":["post-1488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-google-data-studio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads A\u00e7\u0131k Art\u0131rma Bilgileri Raporu - AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abdulazizgolca.com\/blog\/google-ads-acik-artirma-bilgileri-raporu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads A\u00e7\u0131k Art\u0131rma Bilgileri Raporu - AG\" \/>\n<meta property=\"og:description\" content=\"Rakipler ile olan rekabet verileri, bir reklam veren i\u00e7in olduk\u00e7a \u00f6nem arz etmektedir. Ancak bu verileri toplamak ve anlamland\u0131rmak her zaman kolay de\u011fildir.&nbsp;Bu yaz\u0131da search kampanyam\u0131zdaki g\u00f6sterim, t\u0131klama vb. dalgalanmalar\u0131 daha anlaml\u0131 halde yorumlayabilece\u011fimiz metrikleri i\u00e7eren bir DataStudio tablosu olu\u015fturaca\u011f\u0131z. Search reklamlar\u0131nda \u00f6zellikle rekabetin yo\u011fun oldu\u011fu sekt\u00f6rlerde kampanyalar\u0131m\u0131z standart d\u00fczeyde g\u00f6sterim almaz ve baz\u0131 fakt\u00f6rlere [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abdulazizgolca.com\/blog\/google-ads-acik-artirma-bilgileri-raporu\/\" \/>\n<meta property=\"og:site_name\" content=\"AG\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-09T22:47:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-10T12:12:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/A-to-B-1-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1288\" \/>\n\t<meta property=\"og:image:height\" content=\"728\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aziz Golca\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/#website\",\"url\":\"https:\/\/abdulazizgolca.com\/blog\/\",\"name\":\"AG\",\"description\":\"Digital Marketing Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/abdulazizgolca.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/google-ads-acik-artirma-bilgileri-raporu\/#primaryimage\",\"inLanguage\":\"tr\",\"url\":\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/A-to-B-1-2.png\",\"contentUrl\":\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/A-to-B-1-2.png\",\"width\":1288,\"height\":728},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/google-ads-acik-artirma-bilgileri-raporu\/#webpage\",\"url\":\"https:\/\/abdulazizgolca.com\/blog\/google-ads-acik-artirma-bilgileri-raporu\/\",\"name\":\"Google Ads A\\u00e7\\u0131k Art\\u0131rma Bilgileri Raporu - AG\",\"isPartOf\":{\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/google-ads-acik-artirma-bilgileri-raporu\/#primaryimage\"},\"datePublished\":\"2022-10-09T22:47:26+00:00\",\"dateModified\":\"2022-10-10T12:12:21+00:00\",\"author\":{\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/#\/schema\/person\/57560b7804c78ce2444158c27dbacd8f\"},\"breadcrumb\":{\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/google-ads-acik-artirma-bilgileri-raporu\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/abdulazizgolca.com\/blog\/google-ads-acik-artirma-bilgileri-raporu\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/google-ads-acik-artirma-bilgileri-raporu\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Anasayfa\",\"item\":\"https:\/\/abdulazizgolca.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Ads A\\u00e7\\u0131k Art\\u0131rma Bilgileri Raporu\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/#\/schema\/person\/57560b7804c78ce2444158c27dbacd8f\",\"name\":\"Aziz Golca\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/#personlogo\",\"inLanguage\":\"tr\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f8451991794cdbd8d10ea195c6a5b564e5a2fd69e56047b647535ab6318d975d?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f8451991794cdbd8d10ea195c6a5b564e5a2fd69e56047b647535ab6318d975d?s=96&r=g\",\"caption\":\"Aziz Golca\"},\"sameAs\":[\"http:\/\/abdulazizgolca.com\/blog\"],\"url\":\"https:\/\/abdulazizgolca.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Ads A\u00e7\u0131k Art\u0131rma Bilgileri Raporu - AG","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/abdulazizgolca.com\/blog\/google-ads-acik-artirma-bilgileri-raporu\/","og_locale":"tr_TR","og_type":"article","og_title":"Google Ads A\u00e7\u0131k Art\u0131rma Bilgileri Raporu - AG","og_description":"Rakipler ile olan rekabet verileri, bir reklam veren i\u00e7in olduk\u00e7a \u00f6nem arz etmektedir. Ancak bu verileri toplamak ve anlamland\u0131rmak her zaman kolay de\u011fildir.&nbsp;Bu yaz\u0131da search kampanyam\u0131zdaki g\u00f6sterim, t\u0131klama vb. dalgalanmalar\u0131 daha anlaml\u0131 halde yorumlayabilece\u011fimiz metrikleri i\u00e7eren bir DataStudio tablosu olu\u015fturaca\u011f\u0131z. Search reklamlar\u0131nda \u00f6zellikle rekabetin yo\u011fun oldu\u011fu sekt\u00f6rlerde kampanyalar\u0131m\u0131z standart d\u00fczeyde g\u00f6sterim almaz ve baz\u0131 fakt\u00f6rlere [&hellip;]","og_url":"https:\/\/abdulazizgolca.com\/blog\/google-ads-acik-artirma-bilgileri-raporu\/","og_site_name":"AG","article_published_time":"2022-10-09T22:47:26+00:00","article_modified_time":"2022-10-10T12:12:21+00:00","og_image":[{"width":1288,"height":728,"filesize":240128,"url":"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/A-to-B-1-2.png","path":"\/home\/abdulazizgolca\/public_html\/blog\/wp-content\/uploads\/2022\/10\/A-to-B-1-2.png","size":"full","id":1500,"alt":"","pixels":937664,"type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Yazan:":"Aziz Golca","Tahmini okuma s\u00fcresi":"3 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/abdulazizgolca.com\/blog\/#website","url":"https:\/\/abdulazizgolca.com\/blog\/","name":"AG","description":"Digital Marketing Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/abdulazizgolca.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"tr"},{"@type":"ImageObject","@id":"https:\/\/abdulazizgolca.com\/blog\/google-ads-acik-artirma-bilgileri-raporu\/#primaryimage","inLanguage":"tr","url":"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/A-to-B-1-2.png","contentUrl":"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/10\/A-to-B-1-2.png","width":1288,"height":728},{"@type":"WebPage","@id":"https:\/\/abdulazizgolca.com\/blog\/google-ads-acik-artirma-bilgileri-raporu\/#webpage","url":"https:\/\/abdulazizgolca.com\/blog\/google-ads-acik-artirma-bilgileri-raporu\/","name":"Google Ads A\u00e7\u0131k Art\u0131rma Bilgileri Raporu - AG","isPartOf":{"@id":"https:\/\/abdulazizgolca.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/abdulazizgolca.com\/blog\/google-ads-acik-artirma-bilgileri-raporu\/#primaryimage"},"datePublished":"2022-10-09T22:47:26+00:00","dateModified":"2022-10-10T12:12:21+00:00","author":{"@id":"https:\/\/abdulazizgolca.com\/blog\/#\/schema\/person\/57560b7804c78ce2444158c27dbacd8f"},"breadcrumb":{"@id":"https:\/\/abdulazizgolca.com\/blog\/google-ads-acik-artirma-bilgileri-raporu\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/abdulazizgolca.com\/blog\/google-ads-acik-artirma-bilgileri-raporu\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/abdulazizgolca.com\/blog\/google-ads-acik-artirma-bilgileri-raporu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"https:\/\/abdulazizgolca.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Google Ads A\u00e7\u0131k Art\u0131rma Bilgileri Raporu"}]},{"@type":"Person","@id":"https:\/\/abdulazizgolca.com\/blog\/#\/schema\/person\/57560b7804c78ce2444158c27dbacd8f","name":"Aziz Golca","image":{"@type":"ImageObject","@id":"https:\/\/abdulazizgolca.com\/blog\/#personlogo","inLanguage":"tr","url":"https:\/\/secure.gravatar.com\/avatar\/f8451991794cdbd8d10ea195c6a5b564e5a2fd69e56047b647535ab6318d975d?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f8451991794cdbd8d10ea195c6a5b564e5a2fd69e56047b647535ab6318d975d?s=96&r=g","caption":"Aziz Golca"},"sameAs":["http:\/\/abdulazizgolca.com\/blog"],"url":"https:\/\/abdulazizgolca.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/abdulazizgolca.com\/blog\/wp-json\/wp\/v2\/posts\/1488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abdulazizgolca.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abdulazizgolca.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abdulazizgolca.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/abdulazizgolca.com\/blog\/wp-json\/wp\/v2\/comments?post=1488"}],"version-history":[{"count":2,"href":"https:\/\/abdulazizgolca.com\/blog\/wp-json\/wp\/v2\/posts\/1488\/revisions"}],"predecessor-version":[{"id":1498,"href":"https:\/\/abdulazizgolca.com\/blog\/wp-json\/wp\/v2\/posts\/1488\/revisions\/1498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abdulazizgolca.com\/blog\/wp-json\/wp\/v2\/media\/1500"}],"wp:attachment":[{"href":"https:\/\/abdulazizgolca.com\/blog\/wp-json\/wp\/v2\/media?parent=1488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abdulazizgolca.com\/blog\/wp-json\/wp\/v2\/categories?post=1488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abdulazizgolca.com\/blog\/wp-json\/wp\/v2\/tags?post=1488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}