{"id":1552,"date":"2022-11-05T16:42:15","date_gmt":"2022-11-05T16:42:15","guid":{"rendered":"https:\/\/abdulazizgolca.com\/blog\/?p=1552"},"modified":"2022-11-07T07:18:09","modified_gmt":"2022-11-07T07:18:09","slug":"google-ads-izleme-sablonu-ve-ozel-parametre-kullanimi-komut-dosyasi","status":"publish","type":"post","link":"https:\/\/abdulazizgolca.com\/blog\/google-ads-izleme-sablonu-ve-ozel-parametre-kullanimi-komut-dosyasi\/","title":{"rendered":"Google Ads \u0130zleme \u015eablonu ve \u00d6zel Parametre Kullan\u0131m\u0131"},"content":{"rendered":"\n

UTM parametreleri, dijital pazarlamac\u0131lar\u0131n Google Ads’in performans\u0131n\u0131 tek tek kampanyalara, reklam gruplar\u0131na ve anahtar kelimelere g\u00f6re izlemesine yard\u0131mc\u0131 olur. Fakat kampanya yap\u0131s\u0131n\u0131n fazla oldu\u011fu senaryolarda, UTM parametrelerini manuel olarak olu\u015fturmak zaman al\u0131r ve hataya yapmaya a\u00e7\u0131kt\u0131r.<\/p>\n\n\n\n

Bunun yerine, s\u00fcreci otomatikle\u015ftiren, Google Ads’in bize sundu\u011fu izleme \u015fablonu ve \u00f6zel parametreleri kullanarak UTM yap\u0131m\u0131z\u0131 dinamikle\u015ftirmek i\u015fimizi bir hayli kolayla\u015ft\u0131racakt\u0131r. Hatta dinamik UTM ile yapabileceklerimiz sadece verileri anlamland\u0131rmakla kalm\u0131yor beraberinde Tag Manager \u00fczerinden URL yap\u0131s\u0131na g\u00f6re sitemizi dinamikle\u015ftirebiliriz. <\/p>\n\n\n\n

Ne yaz\u0131k ki g\u00fcn\u00fcm\u00fczde hala bir \u00e7ok meslekta\u015f\u0131m standart UTM yap\u0131s\u0131n\u0131 bile kullanm\u0131yor. Bu blog yaz\u0131s\u0131nda, \u0130zleme \u015fablonu kullan\u0131m\u0131 neden yararl\u0131 oldu\u011funu ve nas\u0131l do\u011fru \u015fekilde kullan\u0131laca\u011f\u0131n\u0131 daha ayr\u0131nt\u0131l\u0131 olarak a\u00e7\u0131klayaca\u011f\u0131m.<\/p>\n\n\n\n

Google Ads \u0130zleme \u015eablonu Nedir?<\/h2>\n\n\n\n

Basit\u00e7e s\u00f6ylemek gerekirse, izleme \u015fablonlar\u0131 veya dinamik UTM parametreleri, UTM’iniz i\u00e7in ihtiya\u00e7 duydu\u011funuz bilgileri otomatik olarak doldurman\u0131n bir yoludur. <\/p>\n\n\n\n

\u0130zleme \u015fablonu {lpurl} ile ba\u015flar ve ard\u0131ndan izlemek istedi\u011finiz parametreler gelir. {lpurl}, reklama ekledi\u011finiz nihai URL ba\u011flant\u0131s\u0131n\u0131<\/strong> d\u00f6nd\u00fcr\u00fcr, bu nedenle \u015fablonun ba\u015f\u0131na ekledi\u011finizden emin olun. Birden \u00e7ok parametre ekleyebilirsiniz, ancak her birinin bir ‘&’ ile ayr\u0131lmas\u0131 gerekir.<\/p>\n\n\n\n

Temel \u0130zleme \u015eablonu\n<\/strong>\n{lpurl}<\/strong>?utm_source=google&utm_medium=cpc&<\/em>utm_campaign={_campaignname}<\/strong>&utm_agid={adgroupid}<\/strong>&utm_term={keyword}<\/strong>&creative={creative}<\/strong>&device={device}<\/strong>&placement={placement}<\/strong><\/em>\n<\/code><\/pre>\n\n\n\n
\u0130zleme \u015fablonu Parametrelerinin listesi ve izleme \u015fablonunda kullan\u0131lmas\u0131 durumunda hangi de\u011feri yakalayaca\u011f\u0131 bilgisi a\u015fa\u011f\u0131da verilmi\u015ftir:<\/p>\n\n\n\n
Parametre<\/th>Ne d\u00f6nd\u00fcr\u00fcr<\/th><\/tr><\/thead>
{campaignid}<\/td>Kampanya kimli\u011fi. (\u0130zleme bilgilerinizi hesap d\u00fczeyinde ayarlad\u0131\u011f\u0131n\u0131zda ve reklam\u0131n\u0131z\u0131 hangi kampanyan\u0131n sundu\u011funu \u00f6\u011frenmek istedi\u011finizde bunu kullan\u0131n.)<\/td><\/tr>
{adgroupid}<\/td>Reklam grubu kimli\u011fi. (\u0130zleme bilgilerinizi hesap veya kampanya d\u00fczeyinde ayarlad\u0131\u011f\u0131n\u0131zda ve reklam\u0131n\u0131z\u0131 hangi reklam grubunun sundu\u011funu \u00f6\u011frenmek istedi\u011finizde bunu kullan\u0131n.)<\/td><\/tr>
{feeditemid}<\/td>T\u0131klanan uzant\u0131n\u0131n kimli\u011fi.<\/td><\/tr>
{targetid}<\/td>Bir reklam\u0131 tetikleyen anahtar kelimenin (“kwd” etiketli), dinamik arama a\u011f\u0131 reklam\u0131 (“dsa”) hedefinin, yeniden pazarlama listesi hedefinin (“aud”) veya \u00fcr\u00fcn b\u00f6l\u00fcm\u00fcn\u00fcn (“pla”) kimli\u011fi.Birden fazla hedef kimli\u011fi i\u00e7in \u00e7\u0131kt\u0131 \u015fu s\u0131rayla g\u00f6sterilir: “aud, dsa, kwd, pla.” \u00d6rne\u011fin, reklam grubunuza bir yeniden pazarlama listesi eklerseniz (\u00f6l\u00e7\u00fct kimli\u011fi \u201c456\u201d) ve \u201c123\u201d anahtar kelime kimli\u011fini hedeflerseniz, {targetid}, \u201caud-456:kwd-123\u201d ile de\u011fi\u015ftirilir.<\/td><\/tr>
{loc_interest_ms}<\/td>Reklam\u0131n tetiklenmesine yard\u0131mc\u0131 olan ilgilenilen yerin kimli\u011fi. Konum kimlikleri i\u00e7in geli\u015ftirici web sitesine bak\u0131n<\/a> .<\/td><\/tr>
{loc_physical_ms}<\/td>T\u0131klaman\u0131n co\u011frafi konumunun kimli\u011fi. Konum kimlikleri i\u00e7in geli\u015ftirici web sitesine bak\u0131n<\/a> .<\/td><\/tr>
{matchtype}<\/td>Reklam\u0131n\u0131z\u0131 tetikleyen anahtar kelimenin e\u015fleme t\u00fcr\u00fc: tam i\u00e7in “e”, s\u0131ral\u0131 i\u00e7in “p” veya “geni\u015f” i\u00e7in “b”<\/td><\/tr>
{network}<\/td>T\u0131klaman\u0131n geldi\u011fi yer: Google aramas\u0131 i\u00e7in “g”, arama orta\u011f\u0131 i\u00e7in “s” veya G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131 i\u00e7in “d”<\/td><\/tr>
{device}<\/td>T\u0131klama hangi cihazdan geldi: mobil i\u00e7in “m” (WAP dahil), tablet i\u00e7in “t” ve bilgisayar i\u00e7in “c”<\/td><\/tr>
{devicemodel}<\/td>T\u0131klaman\u0131n hangi telefon veya tablet modelinden geldi\u011fi (\u00f6rne\u011fin, “Apple+iPhone”). Not: yaln\u0131zca G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131 kampanyalar\u0131nda kullan\u0131labilir<\/td><\/tr>
{ifmobile:[value]}<\/td>Reklam\u0131n\u0131z bir cep telefonundan t\u0131kland\u0131ysa “[de\u011fer]” i\u00e7in ne tan\u0131mlarsan\u0131z tan\u0131mlay\u0131n<\/td><\/tr>
{ifnotmobile:[value]}<\/td>Reklam\u0131n\u0131z bir bilgisayardan veya tabletten t\u0131kland\u0131ysa “[de\u011fer]” i\u00e7in ne tan\u0131mlarsan\u0131z tan\u0131mlay\u0131n<\/td><\/tr>
{ifsearch:[value]}<\/td>Reklam\u0131n\u0131z Google Arama A\u011f\u0131’ndaki bir siteden t\u0131kland\u0131ysa “[de\u011fer]” i\u00e7in ne tan\u0131mlarsan\u0131z tan\u0131mlay\u0131n<\/td><\/tr>
{ifcontent:[value]}<\/td>Reklam\u0131n\u0131z Google G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131’ndaki bir siteden t\u0131kland\u0131ysa, “[de\u011fer]” i\u00e7in ne tan\u0131mlarsan\u0131z tan\u0131mlay\u0131n<\/td><\/tr>
{creative}<\/td>Reklam\u0131n\u0131z i\u00e7in benzersiz bir kimlik<\/td><\/tr>
{keyword}<\/td>Arama A\u011f\u0131 i\u00e7in: Bo\u015f bir de\u011fer d\u00f6nd\u00fcren bir Dinamik Arama reklam\u0131 kullanm\u0131yorsan\u0131z, hesab\u0131n\u0131zdaki arama sorgusuyla e\u015fle\u015fen anahtar kelime. G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131 i\u00e7in: hesab\u0131n\u0131zdaki i\u00e7erikle e\u015fle\u015fen anahtar kelime.<\/td><\/tr>
{placement}<\/td>Reklam\u0131n\u0131z\u0131n t\u0131kland\u0131\u011f\u0131 i\u00e7erik sitesi (anahtar kelime hedefli kampanyalar i\u00e7in) veya reklam\u0131n\u0131z\u0131n t\u0131kland\u0131\u011f\u0131 site i\u00e7in e\u015fle\u015fen yerle\u015fim hedefleme \u00f6l\u00e7\u00fctleri (yerle\u015fim hedefli kampanyalar i\u00e7in)<\/td><\/tr>
{target}<\/td>Bir yerle\u015fim kategorisi (yaln\u0131zca yerle\u015fim hedefli kampanyalarla \u00e7al\u0131\u015f\u0131r)<\/td><\/tr>
{param1}<\/td>AdParamService’i<\/a> AdWords API ile kullan\u0131yorsan\u0131z, 1 numaral\u0131 reklam \u00f6\u011fesi parametresi<\/td><\/tr>
{param2}<\/td>AdParamService’i<\/a> AdWords API ile kullan\u0131yorsan\u0131z, 2 numaral\u0131 reklam \u00f6\u011fesi parametresi<\/td><\/tr>
{random}<\/td>Genellikle sayfay\u0131 yeniden y\u00fcklenmeye zorlamak i\u00e7in kullan\u0131lan, Google taraf\u0131ndan olu\u015fturulan rastgele bir say\u0131 (i\u015faretsiz 64 bit tam say\u0131)<\/td><\/tr>
{adposition}<\/td>Reklam\u0131n\u0131z\u0131n g\u00f6r\u00fcnd\u00fc\u011f\u00fc sayfada “1t2” gibi bir de\u011ferle konumu (bu, 1. sayfa, \u00fcst, 2. konum anlam\u0131na gelir)<\/td><\/tr>
{ignore}<\/td>Web sitenizdeki tarama y\u00fck\u00fcn\u00fc azaltmaya yard\u0131mc\u0131 olmak i\u00e7in nihai URL’nizin izleme \u00f6\u011felerini yok sayar. Yaln\u0131zca nihai veya nihai mobil URL’nizde kullan\u0131labilir.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
Kaynak: <\/em>Google Ads Support<\/a><\/p>\n\n\n\n
\u0130zleme \u015eablonu UTM Parametreleri Nas\u0131l Kurulur?<\/h2>\n\n\n\n
1. Ad\u0131m:<\/strong> Kurmak istedi\u011finiz kampanyaya gidin, ayarlar\u0131, ard\u0131ndan ek ayarlar\u0131 ve ard\u0131ndan kampanya URL se\u00e7enekleri’ni t\u0131klay\u0131n.<\/p>\n\n\n\n
\"\"<\/figure>\n\n\n\n
2. Ad\u0131m: <\/strong>\u0130zleme \u015eablonu:<\/em> UTM’inizde hangi alanlar\u0131n dinamik olmas\u0131n\u0131 istiyorsan\u0131z yukar\u0131daki listede ona e\u015f de\u011fer olan parametreleri girin.<\/p>\n\n\n\n
{lpurl}?campaignid-name={_campaignname}&adgroupid={adgroupid}&network={network}&keyword={keyword}&matchtype={matchtype}&creative={creative}&adposition={adposition}&device={device}<\/em><\/p>\n\n\n\n
<\/p>\n\n\n\n
\u00d6zel Parametreler<\/h2>\n\n\n\n
\u00d6zel parametreler<\/strong>, genel parametrelerin izin verdi\u011finden daha fazla veri izlemenize olanak tan\u0131r. Diyelim ki kampanya ad\u0131n\u0131 izlemek istiyoruz (varsay\u0131lan olarak Google yaln\u0131zca kampanya kimli\u011fi parametresini<\/strong> sa\u011flar). Parametreyi _campaignname<\/strong> olarak ve de\u011feri de kampanyan\u0131z\u0131n ad\u0131 olarak ayarlarlayal\u0131m. \u00d6nemli bir ayr\u0131nt\u0131, de\u011fer i\u00e7inde bo\u015fluk olmamas\u0131d\u0131r. Kampanyan\u0131z\u0131n ad\u0131 DAA Rakipler<\/strong> ise, de\u011fer DAARakipler<\/strong> veya DAA_Rakipler<\/strong> olabilir . Bununla birlikte, yine de bir bo\u015fluk ekelemek istiyorsan\u0131z DAA%20Rakipler de koyabilirsiniz.<\/strong><\/p>\n\n\n\n
\"\"<\/figure>\n\n\n\n
Bu \u00f6zel parametrenin dezavantaj\u0131, kampanya ve reklam seti d\u00fczeyinde ayarlanmas\u0131 ve manuel olarak ayarlaman\u0131z gerekmesidir.<\/p>\n\n\n\n
Bu parametreyi izleme kodunuza &campaign-name=(_campaignname) <\/strong> eklemelisiniz. \u0130\u015fte bu kadar. \u015eimdi Test <\/strong>d\u00fc\u011fmesine bast\u0131\u011f\u0131n\u0131zda, \u00f6zel parametremizin d\u00fczenlendi\u011fini ve _campaignname <\/strong>de\u011ferinin de\u011fi\u015ftirildi\u011fini g\u00f6receksiniz.<\/p>\n\n\n\n
\"\"<\/figure>\n\n\n\n
Bu \u00f6zelli\u011fin de\u011ferini hafife almay\u0131n, yukar\u0131da bahsetti\u011fim gibi sadece reklamlardan elde etti\u011finiz verileri anlamland\u0131rmak i\u00e7in de\u011fil beraberinde a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131z\u0131 dom manip\u00fclasyonlar\u0131 ile kampanya, reklam seti hatta anahtar kelimelerinize g\u00f6re dinamikle\u015ftirebilirsiniz.  <\/p>\n\n\n\n
Bu i\u015flemleri nas\u0131l yapabilece\u011finizi d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z GTM dom manip\u00fclasyonlar\u0131<\/a> hakk\u0131nda yazd\u0131\u011f\u0131m yaz\u0131ya bir g\u00f6z atabilirsiniz.<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
UTM parametreleri, dijital pazarlamac\u0131lar\u0131n Google Ads’in performans\u0131n\u0131 tek tek kampanyalara, reklam gruplar\u0131na ve anahtar kelimelere g\u00f6re izlemesine yard\u0131mc\u0131 olur. Fakat kampanya yap\u0131s\u0131n\u0131n fazla oldu\u011fu senaryolarda, UTM parametrelerini manuel olarak olu\u015fturmak zaman al\u0131r ve hataya yapmaya a\u00e7\u0131kt\u0131r. Bunun yerine, s\u00fcreci otomatikle\u015ftiren, Google Ads’in bize sundu\u011fu izleme \u015fablonu ve \u00f6zel parametreleri kullanarak UTM yap\u0131m\u0131z\u0131 dinamikle\u015ftirmek i\u015fimizi bir hayli […]<\/p>\n","protected":false},"author":1,"featured_media":1563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-1552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"yoast_head":"\nGoogle Ads \u0130zleme \u015eablonu ve \u00d6zel Parametre Kullan\u0131m\u0131 - AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abdulazizgolca.com\/blog\/google-ads-izleme-sablonu-ve-ozel-parametre-kullanimi-komut-dosyasi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads \u0130zleme \u015eablonu ve \u00d6zel Parametre Kullan\u0131m\u0131 - AG\" \/>\n<meta property=\"og:description\" content=\"UTM parametreleri, dijital pazarlamac\u0131lar\u0131n Google Ads’in performans\u0131n\u0131 tek tek kampanyalara, reklam gruplar\u0131na ve anahtar kelimelere g\u00f6re izlemesine yard\u0131mc\u0131 olur. Fakat kampanya yap\u0131s\u0131n\u0131n fazla oldu\u011fu senaryolarda, UTM parametrelerini manuel olarak olu\u015fturmak zaman al\u0131r ve hataya yapmaya a\u00e7\u0131kt\u0131r. Bunun yerine, s\u00fcreci otomatikle\u015ftiren, Google Ads’in bize sundu\u011fu izleme \u015fablonu ve \u00f6zel parametreleri kullanarak UTM yap\u0131m\u0131z\u0131 dinamikle\u015ftirmek i\u015fimizi bir hayli […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abdulazizgolca.com\/blog\/google-ads-izleme-sablonu-ve-ozel-parametre-kullanimi-komut-dosyasi\/\" \/>\n<meta property=\"og:site_name\" content=\"AG\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-05T16:42:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-07T07:18:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/11\/d.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1449\" \/>\n\t<meta property=\"og:image:height\" content=\"1039\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aziz Golca\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/#website\",\"url\":\"https:\/\/abdulazizgolca.com\/blog\/\",\"name\":\"AG\",\"description\":\"Digital Marketing Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/abdulazizgolca.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/google-ads-izleme-sablonu-ve-ozel-parametre-kullanimi-komut-dosyasi\/#primaryimage\",\"inLanguage\":\"tr\",\"url\":\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/11\/d.jpg\",\"contentUrl\":\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/11\/d.jpg\",\"width\":1449,\"height\":1039},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/google-ads-izleme-sablonu-ve-ozel-parametre-kullanimi-komut-dosyasi\/#webpage\",\"url\":\"https:\/\/abdulazizgolca.com\/blog\/google-ads-izleme-sablonu-ve-ozel-parametre-kullanimi-komut-dosyasi\/\",\"name\":\"Google Ads \\u0130zleme \\u015eablonu ve \\u00d6zel Parametre Kullan\\u0131m\\u0131 - AG\",\"isPartOf\":{\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/google-ads-izleme-sablonu-ve-ozel-parametre-kullanimi-komut-dosyasi\/#primaryimage\"},\"datePublished\":\"2022-11-05T16:42:15+00:00\",\"dateModified\":\"2022-11-07T07:18:09+00:00\",\"author\":{\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/#\/schema\/person\/57560b7804c78ce2444158c27dbacd8f\"},\"breadcrumb\":{\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/google-ads-izleme-sablonu-ve-ozel-parametre-kullanimi-komut-dosyasi\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/abdulazizgolca.com\/blog\/google-ads-izleme-sablonu-ve-ozel-parametre-kullanimi-komut-dosyasi\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/google-ads-izleme-sablonu-ve-ozel-parametre-kullanimi-komut-dosyasi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Anasayfa\",\"item\":\"https:\/\/abdulazizgolca.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Ads \\u0130zleme \\u015eablonu ve \\u00d6zel Parametre Kullan\\u0131m\\u0131\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/#\/schema\/person\/57560b7804c78ce2444158c27dbacd8f\",\"name\":\"Aziz Golca\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/#personlogo\",\"inLanguage\":\"tr\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f8451991794cdbd8d10ea195c6a5b564e5a2fd69e56047b647535ab6318d975d?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f8451991794cdbd8d10ea195c6a5b564e5a2fd69e56047b647535ab6318d975d?s=96&r=g\",\"caption\":\"Aziz Golca\"},\"sameAs\":[\"http:\/\/abdulazizgolca.com\/blog\"],\"url\":\"https:\/\/abdulazizgolca.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Ads \u0130zleme \u015eablonu ve \u00d6zel Parametre Kullan\u0131m\u0131 - AG","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/abdulazizgolca.com\/blog\/google-ads-izleme-sablonu-ve-ozel-parametre-kullanimi-komut-dosyasi\/","og_locale":"tr_TR","og_type":"article","og_title":"Google Ads \u0130zleme \u015eablonu ve \u00d6zel Parametre Kullan\u0131m\u0131 - AG","og_description":"UTM parametreleri, dijital pazarlamac\u0131lar\u0131n Google Ads’in performans\u0131n\u0131 tek tek kampanyalara, reklam gruplar\u0131na ve anahtar kelimelere g\u00f6re izlemesine yard\u0131mc\u0131 olur. Fakat kampanya yap\u0131s\u0131n\u0131n fazla oldu\u011fu senaryolarda, UTM parametrelerini manuel olarak olu\u015fturmak zaman al\u0131r ve hataya yapmaya a\u00e7\u0131kt\u0131r. Bunun yerine, s\u00fcreci otomatikle\u015ftiren, Google Ads’in bize sundu\u011fu izleme \u015fablonu ve \u00f6zel parametreleri kullanarak UTM yap\u0131m\u0131z\u0131 dinamikle\u015ftirmek i\u015fimizi bir hayli […]","og_url":"https:\/\/abdulazizgolca.com\/blog\/google-ads-izleme-sablonu-ve-ozel-parametre-kullanimi-komut-dosyasi\/","og_site_name":"AG","article_published_time":"2022-11-05T16:42:15+00:00","article_modified_time":"2022-11-07T07:18:09+00:00","og_image":[{"width":1449,"height":1039,"filesize":239097,"url":"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/11\/d.jpg","path":"\/home\/abdulazizgolca\/public_html\/blog\/wp-content\/uploads\/2022\/11\/d.jpg","size":"full","id":1563,"alt":"","pixels":1505511,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Yazan:":"Aziz Golca","Tahmini okuma s\u00fcresi":"4 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/abdulazizgolca.com\/blog\/#website","url":"https:\/\/abdulazizgolca.com\/blog\/","name":"AG","description":"Digital Marketing Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/abdulazizgolca.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"tr"},{"@type":"ImageObject","@id":"https:\/\/abdulazizgolca.com\/blog\/google-ads-izleme-sablonu-ve-ozel-parametre-kullanimi-komut-dosyasi\/#primaryimage","inLanguage":"tr","url":"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/11\/d.jpg","contentUrl":"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2022\/11\/d.jpg","width":1449,"height":1039},{"@type":"WebPage","@id":"https:\/\/abdulazizgolca.com\/blog\/google-ads-izleme-sablonu-ve-ozel-parametre-kullanimi-komut-dosyasi\/#webpage","url":"https:\/\/abdulazizgolca.com\/blog\/google-ads-izleme-sablonu-ve-ozel-parametre-kullanimi-komut-dosyasi\/","name":"Google Ads \u0130zleme \u015eablonu ve \u00d6zel Parametre Kullan\u0131m\u0131 - AG","isPartOf":{"@id":"https:\/\/abdulazizgolca.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/abdulazizgolca.com\/blog\/google-ads-izleme-sablonu-ve-ozel-parametre-kullanimi-komut-dosyasi\/#primaryimage"},"datePublished":"2022-11-05T16:42:15+00:00","dateModified":"2022-11-07T07:18:09+00:00","author":{"@id":"https:\/\/abdulazizgolca.com\/blog\/#\/schema\/person\/57560b7804c78ce2444158c27dbacd8f"},"breadcrumb":{"@id":"https:\/\/abdulazizgolca.com\/blog\/google-ads-izleme-sablonu-ve-ozel-parametre-kullanimi-komut-dosyasi\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/abdulazizgolca.com\/blog\/google-ads-izleme-sablonu-ve-ozel-parametre-kullanimi-komut-dosyasi\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/abdulazizgolca.com\/blog\/google-ads-izleme-sablonu-ve-ozel-parametre-kullanimi-komut-dosyasi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"https:\/\/abdulazizgolca.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Google Ads \u0130zleme \u015eablonu ve \u00d6zel Parametre Kullan\u0131m\u0131"}]},{"@type":"Person","@id":"https:\/\/abdulazizgolca.com\/blog\/#\/schema\/person\/57560b7804c78ce2444158c27dbacd8f","name":"Aziz Golca","image":{"@type":"ImageObject","@id":"https:\/\/abdulazizgolca.com\/blog\/#personlogo","inLanguage":"tr","url":"https:\/\/secure.gravatar.com\/avatar\/f8451991794cdbd8d10ea195c6a5b564e5a2fd69e56047b647535ab6318d975d?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f8451991794cdbd8d10ea195c6a5b564e5a2fd69e56047b647535ab6318d975d?s=96&r=g","caption":"Aziz Golca"},"sameAs":["http:\/\/abdulazizgolca.com\/blog"],"url":"https:\/\/abdulazizgolca.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/abdulazizgolca.com\/blog\/wp-json\/wp\/v2\/posts\/1552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abdulazizgolca.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abdulazizgolca.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abdulazizgolca.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/abdulazizgolca.com\/blog\/wp-json\/wp\/v2\/comments?post=1552"}],"version-history":[{"count":6,"href":"https:\/\/abdulazizgolca.com\/blog\/wp-json\/wp\/v2\/posts\/1552\/revisions"}],"predecessor-version":[{"id":1565,"href":"https:\/\/abdulazizgolca.com\/blog\/wp-json\/wp\/v2\/posts\/1552\/revisions\/1565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abdulazizgolca.com\/blog\/wp-json\/wp\/v2\/media\/1563"}],"wp:attachment":[{"href":"https:\/\/abdulazizgolca.com\/blog\/wp-json\/wp\/v2\/media?parent=1552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abdulazizgolca.com\/blog\/wp-json\/wp\/v2\/categories?post=1552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abdulazizgolca.com\/blog\/wp-json\/wp\/v2\/tags?post=1552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}