{"id":1608,"date":"2023-01-22T12:53:36","date_gmt":"2023-01-22T12:53:36","guid":{"rendered":"https:\/\/abdulazizgolca.com\/blog\/?p=1608"},"modified":"2023-01-28T20:15:40","modified_gmt":"2023-01-28T20:15:40","slug":"gtm-ile-offline-conversion-kurlumu","status":"publish","type":"post","link":"https:\/\/abdulazizgolca.com\/blog\/gtm-ile-offline-conversion-kurlumu\/","title":{"rendered":"GTM ile Offline Conversion Kurlumu"},"content":{"rendered":"\n<p>Reklamlardan elde etti\u011finiz potansiyel m\u00fc\u015fterilerin ka\u00e7\u0131 ger\u00e7ekten sat\u0131\u015fa d\u00f6n\u00fc\u015f\u00fcyor ve bunlar\u0131 Google&#8217;a bildiriyor musunuz?<\/p>\n\n\n\n<p>Genellikle Lead generation reklamlar\u0131 i\u00e7in d\u00f6n\u00fc\u015f\u00fcmlere bir de\u011fer atamay\u0131z ve \u00e7o\u011funlukla Max Conversion veya Target CPA teklif stratejileri kullan\u0131r\u0131z. Ancak, elde edilen leadlerin ne kadar\u0131 sat\u0131\u015f getirdi\u011fi ve ne kadar\u0131 kalitesiz oldu\u011fu sadece m\u00fc\u015fteri temsilcilerimiz ileti\u015fime ge\u00e7tikten sonra anlayabiliyoruz. Bu esnada Google algoritmas\u0131 ise, hangi m\u00fc\u015fterinin kaliteli oldu\u011funa bakmaks\u0131z\u0131n en fazla say\u0131da lead elde etmeye \u00e7al\u0131\u015f\u0131yor. Bu nedenle, google algoritmas\u0131n\u0131 y\u00f6nlendirmek i\u00e7in leadlerden elde etti\u011fimiz sat\u0131\u015flar\u0131 google&#8217;a bildirmemiz gerekir ki hem makine \u00f6\u011frenimi geli\u015fsin hem de de\u011fere dayal\u0131 teklif stratejilerini kullanabilelim.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google Ads Offline Conversion Nedir?<\/h2>\n\n\n\n<p>Bazen bir reklam do\u011frudan online sat\u0131\u015fla sonu\u00e7lanmaz. Ancak s\u00f6z konusu reklam, m\u00fc\u015fterinin \u00e7evrimd\u0131\u015f\u0131 ortamda (\u00f6r. ofisinizde veya telefonda) sat\u0131\u015fla sonu\u00e7lanan yolculu\u011funun ilk ad\u0131m\u0131 olabilir. \u00c7evrimd\u0131\u015f\u0131 d\u00f6n\u00fc\u015f\u00fcmleri&nbsp;i\u00e7e aktard\u0131\u011f\u0131n\u0131zda, reklam\u0131n\u0131z bir t\u0131klamayla veya i\u015fletmenize yap\u0131lan bir aramayla sonu\u00e7land\u0131ktan sonra \u00e7evrimd\u0131\u015f\u0131 ortamda neler oldu\u011funu \u00f6l\u00e7ebilirsiniz. <\/p>\n\n\n\n<p>Google Ads \u00e7evrimd\u0131\u015f\u0131 d\u00f6n\u00fc\u015f\u00fcmleri tan\u0131mlayabilmemiz i\u00e7in bize 4 se\u00e7enek sunar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Do\u011frudan Google Ads D\u00f6n\u00fc\u015f\u00fcm \u0130\u00e7e Aktarma<\/strong><\/li>\n\n\n\n<li><strong>Google Ads Conversion Import for Salesforce<\/strong><\/li>\n\n\n\n<li><strong>Zapier \u00e7evrimd\u0131\u015f\u0131 d\u00f6n\u00fc\u015f\u00fcm izleme<\/strong><\/li>\n\n\n\n<li><strong>HubSpot taraf\u0131ndan sunulan Google Ads optimizasyon etkinlikleri arac\u0131<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Crm sistemi kullanm\u0131yorsak veya custom bir crm&#8217;imiz var ise birinci se\u00e7enek \u00fczerinden ilerleyebiliriz. D\u00f6n\u00fc\u015f\u00fcm i\u00e7eri aktarma se\u00e7ene\u011fini kullan\u0131rken d\u00f6n\u00fc\u015f\u00fcmlerimiz ile alakal\u0131 baz\u0131 bilgileri google ads&#8217;e aktarmam\u0131z gerekiyor, bunlardan en \u00f6nemlisi GCLID.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">GCLID nedir?<\/h3>\n\n\n\n<p>GCLID (Google T\u0131klama Tan\u0131mlay\u0131c\u0131s\u0131 olarak da bilinir), Google Ads ve Google Analytics ile \u00e7al\u0131\u015fan bir parametredir.&nbsp;Google Analytics ile birlikte kullan\u0131ld\u0131\u011f\u0131nda Google Ads ile reklamlar\u0131n\u0131za yap\u0131lan t\u0131klamalar\u0131n ay\u0131rt edilmesinde \u00f6nemli rol oynar.&nbsp;T\u0131klamalar\u0131 kayna\u011fa g\u00f6re etiketler, b\u00f6ylece ziyaret\u00e7ilerin davran\u0131\u015flar\u0131, d\u00f6n\u00fc\u015f\u00fcmler ve reklamlar\u0131n\u0131z\u0131n performans\u0131 hakk\u0131nda daha faydal\u0131 bilgiler izleyebilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google Ads Offline Conversion Kurulumu<\/h2>\n\n\n\n<p>Bir offline conversion dosyas\u0131n\u0131 i\u00e7e aktarmadan \u00f6nce, bir d\u00f6n\u00fc\u015f\u00fcm i\u015flemi olu\u015fturman\u0131z gerekir.&nbsp;D\u00f6n\u00fc\u015f\u00fcm i\u015fleminizi hemen kolayca olu\u015fturmak i\u00e7in bu ad\u0131mlar\u0131 uygulayabilirsiniz.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>&nbsp;Google Ads hesab\u0131n\u0131zda oturum a\u00e7\u0131n.<\/li>\n\n\n\n<li>\u00dcst men\u00fcden&nbsp;<strong>&#8220;Ara\u00e7lar&#8221;\u0131 ve ard\u0131ndan&nbsp;&#8220;D\u00f6n\u00fc\u015f\u00fcmler&#8221;i se\u00e7in.<\/strong><\/li>\n\n\n\n<li><strong>&#8220;Yeni D\u00f6n\u00fc\u015f\u00fcm \u0130\u015flemi&#8221;<\/strong>&nbsp;d\u00fc\u011fmesini t\u0131klay\u0131n.<\/li>\n\n\n\n<li>\u0130zlemek istedi\u011finiz&nbsp;<strong>d\u00f6n\u00fc\u015f\u00fcm t\u00fcr\u00fc<\/strong>&nbsp;olarak&nbsp;<strong>&#8220;\u0130\u00e7e Aktar&#8221;\u0131<\/strong>&nbsp;se\u00e7in .<\/li>\n\n\n\n<li>\u0130\u00e7e aktarma se\u00e7ene\u011fi olarak&nbsp;<strong>&#8220;Di\u011fer veri kaynaklar\u0131 veya CRM&#8217;ler&#8221;<\/strong>&nbsp;i se\u00e7in , ard\u0131ndan &#8220;T\u0131klamadan d\u00f6n\u00fc\u015f\u00fcmleri izle&#8221;yi i\u015faretleyin.<\/li>\n\n\n\n<li><strong>&#8220;Hedef ve i\u015flem optimizasyonu&#8221;<\/strong>&nbsp;b\u00f6l\u00fcm\u00fcnde,&nbsp;<strong>D\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015ftiren potansiyel m\u00fc\u015fteri <\/strong>se\u00e7ene\u011fini se\u00e7elim.<\/li>\n\n\n\n<li>D\u00f6n\u00fc\u015f\u00fcm i\u015fleminiz i\u00e7in&nbsp;<strong>bir ad belirleyin.&nbsp;<\/strong>Bu isime i\u00e7e aktarma dosyas\u0131n\u0131 olu\u015ftururken buna ihtiyac\u0131n\u0131z olacak.<\/li>\n\n\n\n<li>De\u011fer <strong>&#8220;Her bir d\u00f6n\u00fc\u015f\u00fcm i\u00e7in farkl\u0131 de\u011ferler kullan&#8221;<\/strong> se\u00e7ene\u011fi ile ilerleyelim.<\/li>\n\n\n\n<li><strong>&#8220;Say&#8221;<\/strong>&nbsp;b\u00f6l\u00fcm\u00fcnde,&nbsp;<strong>t\u0131klama ba\u015f\u0131na d\u00f6n\u00fc\u015f\u00fcmlerin nas\u0131l say\u0131laca\u011f\u0131n\u0131 belirtin.<\/strong><\/li>\n\n\n\n<li><strong>&#8220;T\u0131klama d\u00f6n\u00fc\u015f\u00fcm aral\u0131\u011f\u0131&#8221;<\/strong>&nbsp;b\u00f6l\u00fcm\u00fcnde,&nbsp;<strong>d\u00f6n\u00fc\u015f\u00fcmlerinizi kaydederken ne kadar geriye gidece\u011finizi belirtin<\/strong>&nbsp;.&nbsp;D\u00f6n\u00fc\u015f\u00fcmleri i\u00e7e aktar\u0131rken izin verilen en erken tarihin 90 g\u00fcn \u00f6nce oldu\u011funu unutmay\u0131n.<\/li>\n\n\n\n<li><strong>&#8220;\u0130li\u015fkilendirme modelini&#8221;<\/strong>&nbsp;\u00f6nerilen&nbsp;<strong>&#8220;Veriye dayal\u0131&#8221; olarak b\u0131rak\u0131n.<\/strong><\/li>\n\n\n\n<li><strong>\u201cOlu\u015ftur ve devam et\u201d<\/strong>&nbsp;butonuna t\u0131klayarak devam edin.<\/li>\n\n\n\n<li>&#8220;\u00c7evrimd\u0131\u015f\u0131 d\u00f6n\u00fc\u015f\u00fcmleri \u00f6l\u00e7me y\u00f6ntemi&#8221; i\u00e7in &#8220;Google T\u0131klama Tan\u0131mlay\u0131c\u0131lar\u0131&#8221;n\u0131 se\u00e7in.&nbsp;<\/li>\n\n\n\n<li>&#8220;\u00c7evrimd\u0131\u015f\u0131 d\u00f6n\u00fc\u015f\u00fcmleri i\u00e7e aktar&#8221; i\u00e7in y\u00fckleme se\u00e7ene\u011fini belirleyin.&nbsp;<\/li>\n\n\n\n<li>D\u00f6n\u00fc\u015f\u00fcm i\u015fleminin olu\u015fturulmas\u0131n\u0131 tamamlamak i\u00e7in &#8220;Bitti&#8221;yi t\u0131klay\u0131n.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p>Unutulmamas\u0131 gereken \u00f6nemli bir nokta, yeni bir d\u00f6n\u00fc\u015f\u00fcm i\u015flemi olu\u015fturduktan sonra, bu d\u00f6n\u00fc\u015f\u00fcm i\u015fleminin de\u011ferlerini i\u00e7e aktarmak i\u00e7in 4 ila 6 saat beklemeniz gerekti\u011fidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">GCLID Offline Conversions Google Ads&#8217;e Y\u00fckleme&nbsp;<\/h2>\n\n\n\n<p>Bu ad\u0131mda bir senaryo \u00fczerinde ilerlememiz anla\u015f\u0131labilir olmas\u0131 ad\u0131na daha faydal\u0131 olacakt\u0131r. <\/p>\n\n\n\n<p><strong>\u00d6rn:<\/strong> Google Ads reklamlar\u0131mdan ge\u00e7en ay 100 adet &#8220;potansiyel m\u00fc\u015fteri formu&#8221; elde ettim ve bu formlar i\u00e7erisinden 20 adet sat\u0131\u015f ger\u00e7ekle\u015ftirdim her biri farkl\u0131 parasal de\u011fere ve farkl\u0131 zaman aral\u0131klar\u0131nda ger\u00e7ekle\u015fti.<\/p>\n\n\n\n<p>\u0130lk olarak offline conversion kurarken Google Ads&#8217;e y\u00fckleyece\u011fimiz dosyada olmas\u0131 gereken s\u00fctunlara bir g\u00f6z atal\u0131m.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google T\u0131klama Kimli\u011fi (GCLID):<\/strong> Kullan\u0131c\u0131n\u0131n i\u015flemi ger\u00e7ekle\u015ftirirken kulland\u0131\u011f\u0131 GCLID de\u011feridir. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>D\u00f6n\u00fc\u015f\u00fcm Ad\u0131:<\/strong> Aktarmak istedi\u011finiz d\u00f6n\u00fc\u015f\u00fcm i\u015fleminin ad\u0131.&nbsp;B\u00fcy\u00fck harf kullan\u0131m\u0131na dikkat etti\u011finizden ve bu ad\u0131 &#8220;D\u00f6n\u00fc\u015f\u00fcmler&#8221; sayfas\u0131nda g\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi yazd\u0131\u011f\u0131n\u0131zdan emin olun.&nbsp;Bu alan\u0131 kullanmak zorunludur.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>D\u00f6n\u00fc\u015f\u00fcm S\u00fcresi:<\/strong> \u00c7evrim d\u0131\u015f\u0131 d\u00f6n\u00fc\u015f\u00fcm\u00fcn sat\u0131\u015fa d\u00f6nd\u00fc\u011f\u00fc saat birimi.&nbsp;Bu alan\u0131 do\u011fru bi\u00e7imde girdi\u011finizden emin olun. Do\u011fru zaman bi\u00e7imini bulmak i\u00e7in Google&#8217;nin <a href=\"https:\/\/developers.google.com\/adwords\/api\/docs\/appendix\/codes-formats#timezone-ids\" rel=\"nofollow\">bu d\u00f6k\u00fcman\u0131na<\/a> g\u00f6z atabilirsiniz.&nbsp;Bu alan\u0131 doldurmak zorunludur.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>D\u00f6n\u00fc\u015f\u00fcm Para Birimi:<\/strong> \u0130\u00e7e aktarmak istedi\u011finiz d\u00f6n\u00fc\u015ft\u00fcrme de\u011ferinin para birimi.&nbsp;Bu alan\u0131 doldururken 3 karakterlik \u201cISO 4217 para birimi kodlar\u0131\u201d kulland\u0131\u011f\u0131n\u0131zdan emin olun.&nbsp;\u00d6rne\u011fin \u201cTRY\u201d veya \u201cEUR\u201d.&nbsp;Bu alan iste\u011fe ba\u011fl\u0131d\u0131r.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>D\u00f6n\u00fc\u015f\u00fcm De\u011feri:<\/strong> D\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcz\u00fcn de\u011ferini g\u00f6steren bir say\u0131.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Elimizde olmayan tek de\u011fer GCLID. Bu de\u011feri a\u00e7\u0131l\u0131\u015f sayfamda kulland\u0131\u011f\u0131m Form i\u00e7ersinde gizli bir input alan\u0131 olarak eklememiz gerekiyorki gelen formun GCLID sini g\u00f6rebilelim. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Potansiyel M\u00fc\u015fteri Formuna GCLID Ekleme<\/h3>\n\n\n\n<p>Bu i\u015flemi yapmak i\u00e7in a\u00e7\u0131l\u0131\u015f sayfam\u0131za bir script ekleyece\u011fiz, bu script bizim i\u00e7in URL \u00fczerinden ald\u0131\u011f\u0131 GCLID de\u011ferini cookie i\u00e7in tan\u0131mlayacak ve formumuz i\u00e7erisinde belirtti\u011fimiz alana GCLID de\u011ferini yerle\u015ftirecek.<\/p>\n\n\n\n<p>Bu i\u015flemi 2 ad\u0131mdan ger\u00e7ekle\u015ftirece\u011fiz<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tag Manager ile a\u00e7\u0131l\u0131\u015f sayfam\u0131za bir script ekleyece\u011fiz, bu script bizim i\u00e7in URL \u00fczerinden ald\u0131\u011f\u0131 GCLID de\u011ferini cookie \u00fczerinde depolayacak.<\/li>\n\n\n\n<li>Depolanan cookie de\u011ferini yerle\u015ftirmek i\u00e7in Form alana gizli bir input alan\u0131 olu\u015fturaca\u011f\u0131z.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">GTM ile GCLID&#8217;yi yakalay\u0131p depolamak<\/h4>\n\n\n\n<p>Tag manager hesab\u0131m\u0131z\u0131 a\u00e7al\u0131m ard\u0131ndan yeni HTML etiketi olu\u015ftural\u0131m ve a\u015fa\u011f\u0131daki kodu girelim. <\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\n&lt;script&gt;\n\nfunction getParam(p) {\nvar match = RegExp('&#91;?&amp;]' + p + '=(&#91;^&amp;]*)').exec(window.location.search);\nreturn match &amp;&amp; decodeURIComponent(match&#91;1].replace(\/\\+\/g, ' '));\n}\n\nfunction getExpiryRecord(value) {\nvar expiryPeriod = 90 * 24 * 60 * 60 * 1000; \/\/ milisaniye cinsinden 90 g\u00fcnl\u00fck ge\u00e7erlilik s\u00fcresi\n\nvar expiryDate = new Date().getTime() + expiryPeriod;\nreturn {\nvalue: value,\nexpiryDate: expiryDate\n};\n}\n\nfunction addGclid() {\nvar gclidParam = getParam('gclid');\nvar gclidFormFields = &#91;'gclid_field', 'foobar']; \/\/ t\u00fcm olas\u0131 gclid form alan\u0131 kimlikleri buraya gelir\nvar gclidRecord = null;\nvar currGclidFormField;\n\nvar gclsrcParam = getParam('gclsrc');\nvar isGclsrcValid = !gclsrcParam || gclsrcParam.indexOf('aw') !== -1;\n\ngclidFormFields.forEach(function (field) {\nif (document.getElementById(field)) {\ncurrGclidFormField = document.getElementById(field);\n}\n});\n\nif (gclidParam &amp;&amp; isGclsrcValid) {\ngclidRecord = getExpiryRecord(gclidParam);\nlocalStorage.setItem('gclid', JSON.stringify(gclidRecord));\n}\n\nvar gclid = gclidRecord || JSON.parse(localStorage.getItem('gclid'));\nvar isGclidValid = gclid &amp;&amp; new Date().getTime() &lt; gclid.expiryDate;\n\nif (currGclidFormField &amp;&amp; isGclidValid) {\ncurrGclidFormField.value = gclid.value;\n}\n}\n\nwindow.addEventListener('load', addGclid);\n\n&lt;\/script&gt;\n<\/code><\/pre>\n\n\n\n<p>Tetikleyiciyi isterseniz sadece a\u00e7\u0131l\u0131\u015f sayfan\u0131z olarak yada t\u00fcm form i\u00e7eren sayfalarda \u00e7al\u0131\u015fs\u0131n istiyorsan\u0131z t\u00fcm sayfalar \u015feklinde yap\u0131land\u0131rabilirsiniz. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"719\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-1024x719.png\" alt=\"\" class=\"wp-image-1617\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-1024x719.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-300x211.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-768x539.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-1536x1079.png 1536w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-720x506.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-580x407.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-320x225.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image.png 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">Form i\u00e7inde Input Alan\u0131 Olu\u015fturma<\/h4>\n\n\n\n<p>S\u0131rada geldi form alan\u0131 i\u00e7erisinde d\u00fczenleme yapmaya. Form alan\u0131m\u0131za a\u015fa\u011f\u0131daki gibi bir input alan\u0131 ekleyelim. <\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">   &lt;form action=\"\" name=\"myForm\"&gt;\n         Name: &lt;input type=\"text\" name=\"name\"&gt;\n         <mark>&lt;input type=\"hidden\" id=\"gclid_field\" name=\"gclid_field\" value=\"\"&gt;<\/mark>\n         &lt;input type=\"submit\" value=\"Submit Form\" name=\"btnSubmit\"&gt;\n   &lt;\/form&gt;\n       <\/pre>\n\n\n\n<p>E\u011fer siteniz Wordpress ve Contact Form 7 eklentisini kullan\u0131yorsan\u0131z form alan\u0131n\u0131 a\u015fa\u011f\u0131daki \u015fekilde d\u00fczenleyebilirsiniz.<\/p>\n\n\n[hidden textarea-gclid id:gclid_field]\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-1-1024x484.png\" alt=\"\" class=\"wp-image-1619\" width=\"497\" height=\"235\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-1-1024x484.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-1-300x142.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-1-768x363.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-1-720x340.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-1-580x274.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-1-320x151.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-1.png 1296w\" sizes=\"auto, (max-width: 497px) 100vw, 497px\" \/><\/figure>\n\n\n\n<p>\u015eimdi bir deneme yapal\u0131m yapt\u0131\u011f\u0131m\u0131z i\u015flemler ard\u0131nda form alan\u0131nda GCLID de\u011ferini alabiliyor muyuz.<\/p>\n\n\n\n<p>Test link: {siteniz}.com\/iletisim?<strong>gclid=test123<\/strong><\/p>\n\n\n\n<p>Kurulumun ba\u015far\u0131l\u0131 olabilmesi i\u00e7in input de\u011ferileri aras\u0131na a\u015fa\u011f\u0131daki gibi value alan\u0131n\u0131n verdi\u011fimiz test123 de\u011ferini almas\u0131 gerekli<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/Ekran-Resmi-2023-01-22-18.35.05-1024x394.png\" alt=\"\" class=\"wp-image-1623\" width=\"521\" height=\"200\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/Ekran-Resmi-2023-01-22-18.35.05-1024x394.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/Ekran-Resmi-2023-01-22-18.35.05-300x116.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/Ekran-Resmi-2023-01-22-18.35.05-768x296.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/Ekran-Resmi-2023-01-22-18.35.05-720x277.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/Ekran-Resmi-2023-01-22-18.35.05-580x223.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/Ekran-Resmi-2023-01-22-18.35.05-320x123.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/Ekran-Resmi-2023-01-22-18.35.05.png 1246w\" sizes=\"auto, (max-width: 521px) 100vw, 521px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Y\u00fckleme Dosyas\u0131n\u0131 Haz\u0131rlama<\/strong><\/h3>\n\n\n\n<p>\u00d6rnek y\u00fckleme dosyas\u0131na bakmak i\u00e7in D\u00f6n\u00fc\u015f\u00fcmler &gt; Y\u00fcklemeler &gt; + &gt; \u015eablonlara bak\u0131n &gt; T\u0131klamalardan elde edilen d\u00f6n\u00fc\u015f\u00fcmler.  k\u0131sm\u0131ndan inceleyebilirsiniz. <\/p>\n\n\n\n<p>Google sheets tablosu \u00fczerinden olu\u015fturman\u0131z\u0131 tavsiye ederim.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-2.png\" alt=\"\" class=\"wp-image-1631\" width=\"403\" height=\"353\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-2.png 1022w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-2-300x263.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-2-768x673.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-2-720x631.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-2-580x508.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-2-320x281.png 320w\" sizes=\"auto, (max-width: 403px) 100vw, 403px\" \/><\/figure>\n\n\n\n<p>Art\u0131k gerekli s\u00fctunlar\u0131 ve do\u011fru format\u0131 bildi\u011finize g\u00f6re, bir i\u00e7e aktarma dosyas\u0131 olu\u015fturmaya ba\u015flayabiliriz. <\/p>\n\n\n\n<p>Yukar\u0131daki formatlardan birine g\u00f6re formu olu\u015fturduktan sonra D\u00f6n\u00fc\u015f\u00fcmler &gt; Y\u00fcklemeler &gt; + &gt; Kaynak Se\u00e7in &gt; (Import etmek istedi\u011finiz se\u00e7ene\u011fi se\u00e7in) <\/p>\n\n\n\n<p>&nbsp;\u0130\u00e7e aktarma dosyas\u0131n\u0131 se\u00e7tikten sonra, i\u00e7e aktarma dosyan\u0131z\u0131&nbsp;\u00f6nizlemeye ve test etmeye ba\u015flamak i\u00e7in&nbsp;&nbsp;<strong>\u201c\u00d6nizleme\u201d  <\/strong>yada direk &#8220;Uygula&#8221; diyerek y\u00fckleme i\u015flemini ba\u015flatabilirsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"309\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-3-1024x309.png\" alt=\"\" class=\"wp-image-1632\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-3-1024x309.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-3-300x91.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-3-768x232.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-3-1536x464.png 1536w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-3-1920x580.png 1920w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-3-720x218.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-3-580x175.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-3-320x97.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-3.png 2012w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7 <\/h2>\n\n\n\n<p>Art\u0131k potansiyel m\u00fc\u015fteri formlar\u0131ndan gelen sat\u0131\u015flara g\u00f6re kampanyalar\u0131n\u0131z\u0131 optimize edebilir ve de\u011fere dayal\u0131 teklif stratejilerine ge\u00e7i\u015f yapabilirsiniz. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reklamlardan elde etti\u011finiz potansiyel m\u00fc\u015fterilerin ka\u00e7\u0131 ger\u00e7ekten sat\u0131\u015fa d\u00f6n\u00fc\u015f\u00fcyor ve bunlar\u0131 Google&#8217;a bildiriyor musunuz? Genellikle Lead generation reklamlar\u0131 i\u00e7in d\u00f6n\u00fc\u015f\u00fcmlere bir de\u011fer atamay\u0131z ve \u00e7o\u011funlukla Max Conversion veya Target CPA teklif stratejileri kullan\u0131r\u0131z. Ancak, elde edilen leadlerin ne kadar\u0131 sat\u0131\u015f getirdi\u011fi ve ne kadar\u0131 kalitesiz oldu\u011fu sadece m\u00fc\u015fteri temsilcilerimiz ileti\u015fime ge\u00e7tikten sonra anlayabiliyoruz. Bu esnada [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,20],"tags":[],"class_list":["post-1608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-gtm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GTM ile Offline Conversion Kurlumu - AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abdulazizgolca.com\/blog\/gtm-ile-offline-conversion-kurlumu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GTM ile Offline Conversion Kurlumu - AG\" \/>\n<meta property=\"og:description\" content=\"Reklamlardan elde etti\u011finiz potansiyel m\u00fc\u015fterilerin ka\u00e7\u0131 ger\u00e7ekten sat\u0131\u015fa d\u00f6n\u00fc\u015f\u00fcyor ve bunlar\u0131 Google&#8217;a bildiriyor musunuz? Genellikle Lead generation reklamlar\u0131 i\u00e7in d\u00f6n\u00fc\u015f\u00fcmlere bir de\u011fer atamay\u0131z ve \u00e7o\u011funlukla Max Conversion veya Target CPA teklif stratejileri kullan\u0131r\u0131z. Ancak, elde edilen leadlerin ne kadar\u0131 sat\u0131\u015f getirdi\u011fi ve ne kadar\u0131 kalitesiz oldu\u011fu sadece m\u00fc\u015fteri temsilcilerimiz ileti\u015fime ge\u00e7tikten sonra anlayabiliyoruz. 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