{"id":1641,"date":"2023-01-30T22:28:25","date_gmt":"2023-01-30T22:28:25","guid":{"rendered":"https:\/\/abdulazizgolca.com\/blog\/?p=1641"},"modified":"2023-01-31T10:32:24","modified_gmt":"2023-01-31T10:32:24","slug":"facebook-conversion-api-olay-eslestirme-kalitesi-nasil-arttirilir","status":"publish","type":"post","link":"https:\/\/abdulazizgolca.com\/blog\/facebook-conversion-api-olay-eslestirme-kalitesi-nasil-arttirilir\/","title":{"rendered":"Facebook Conversion API – Olay E\u015fle\u015ftirme Kalitesi Nas\u0131l Artt\u0131r\u0131l\u0131r"},"content":{"rendered":"\n

Facebook reklamlar\u0131m\u0131z i\u00e7in Conversion API kurulumu ne kadar \u00f6nemliyse kurulum sonras\u0131 Olay E\u015fle\u015ftirme Kaliteside bir o kadar \u00f6nem arz ediyor. \u00c7\u00fcnk\u00fc olay e\u015fle\u015ftirme, ziyaret\u00e7i etkinliklerini bir Facebook hesab\u0131yla e\u015fle\u015ftirmek i\u00e7in g\u00f6nderilen m\u00fc\u015fteri bilgilerinin do\u011frulu\u011funu de\u011ferlendirir. B\u00f6ylece reklamlar\u0131m\u0131za yap\u0131lan t\u0131klamalarla d\u00f6n\u00fc\u015f\u00fcmlerin ili\u015fkilendirilmesini m\u00fcmk\u00fcn k\u0131lar. Bu sebeple reklam performans\u0131m\u0131z\u0131 do\u011frudan etkileyen bir metriktir. <\/p>\n\n\n\n

Facebook taraf\u0131ndan istenilen kullan\u0131c\u0131 bilgilerine (ad, soyad, \u00fclke, \u015fehir, posta kodu vs.) genellikle Purchase yada InitiateCheckout ad\u0131mlar\u0131nda eri\u015febiliyoruz dolay\u0131s\u0131yla bu eventlerin e\u015fle\u015ftirme kalitesi di\u011fer eventlere g\u00f6re biraz daha y\u00fcksek oluyor. Bu yaz\u0131mda t\u00fcm eventler i\u00e7in fbp, fbq ve kullan\u0131c\u0131 lokasyon bilgilerini nas\u0131l kullan\u0131r\u0131za de\u011finece\u011fim.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Kullan\u0131c\u0131 Konum De\u011fi\u015fkeni<\/h2>\n\n\n\n

\u0130lk olarak kullan\u0131c\u0131n\u0131n konum verilerini \u00e7ekebilmemiz i\u00e7in a\u015fa\u011f\u0131daki scripti tag manager ile sitemize ekleyelim.<\/p>\n\n\n\n

https:\/\/gist.github.com\/keithws\/fd74fdd1c3b3a74c7e30fdda870c2038<\/a><\/pre>\n\n\n\n
\"\"<\/figure>\n\n\n\n
IP-Location ad\u0131nda yeni bir etiket olu\u015fturdum, ard\u0131ndan tetikleyici t\u00fcr\u00fcn\u00fc Initialisation<\/strong> \u2013 T\u00fcm etkinlikler olarak ayarl\u0131yorum.<\/p>\n\n\n\n
S\u0131rada konum verisi i\u00e7in verikatman\u0131 de\u011fi\u015fkeni olu\u015fturmam\u0131z gerekiyor. Gelin scriptimiz do\u011fru \u00e7al\u0131\u015f\u0131yor mu onu kontrol edelim ard\u0131ndan de\u011fi\u015fkeni olu\u015ftural\u0131m. Sayfa \u00fczerindeki t\u00fcm datalayer leri g\u00f6r\u00fcnt\u00fcleyebilmek i\u00e7in dataslayer<\/strong> ad\u0131 chrome eklentisini kullanabilirsiniz.<\/p>\n\n\n\n
\"\"<\/figure>\n\n\n\n
Scriptimiz sa\u011fl\u0131kl\u0131 bir \u015fekilde \u00e7al\u0131\u015f\u0131yor, \u015fimdi Facebook’un bizden istedi\u011fi kullan\u0131c\u0131 lokasyon bilgileri i\u00e7in de\u011fi\u015fkenler olu\u015ftural\u0131m<\/p>\n\n\n\n
    \n
  • \u015eehir: geoip.data.city<\/strong><\/li>\n\n\n\n
  • \u00dclke: geoip.data.country<\/strong><\/li>\n\n\n\n
  • Posta Kodu: geoip.data.postal<\/strong><\/li>\n<\/ul>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    Yukar\u0131daki \u00f6rnekteki gibi t\u00fcm lokasyon bilgileri i\u00e7in veri katman\u0131 de\u011fi\u015fkeni olu\u015ftural\u0131m. <\/p>\n\n\n\n
    Fbp & Fbc \u00c7erezleri<\/h2>\n\n\n\n
    _fbc ve _fbp aras\u0131ndaki farklar \u015funlard\u0131r:<\/p>\n\n\n\n
    _fbc: Facebook Ads a\u011f\u0131ndaki reklam performans\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in kullan\u0131lan bir metriktir. Bu metrik, reklam\u0131 g\u00f6r\u00fcnt\u00fcleyen kullan\u0131c\u0131 say\u0131s\u0131n\u0131 \u00f6l\u00e7er. Bu \u00e7erez de\u011feri her zaman atanmaz \u00e7o\u011funlukla CallToAction ba\u011flant\u0131 t\u0131klamalar\u0131 haricindeki t\u0131klamalar i\u00e7in bu de\u011fer atan\u0131r; reklam texti i\u00e7erisinde ge\u00e7irilen web site ba\u011flant\u0131s\u0131na yap\u0131lan t\u0131klamalar gibi.<\/p>\n\n\n\n
    _fbp: Facebook Pixel, Facebook Ads a\u011f\u0131ndaki reklamlar\u0131n etkilili\u011fini \u00f6l\u00e7mek i\u00e7in kullan\u0131l\u0131r. Bu \u00e7erez, reklam\u0131 g\u00f6r\u00fcnt\u00fcleyen kullan\u0131c\u0131lar\u0131n davran\u0131\u015flar\u0131n\u0131 izleyerek, reklam\u0131n etkilili\u011fi hakk\u0131nda veriler toplar. Her reklam t\u0131klamas\u0131 i\u00e7in atan\u0131r.<\/p>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    Yani, _fbc Facebook Ads a\u011f\u0131ndaki reklam\u0131n g\u00f6r\u00fcnt\u00fclenme say\u0131s\u0131n\u0131 \u00f6l\u00e7erken, _fbp reklam\u0131n etkilili\u011fini \u00f6l\u00e7mek i\u00e7in davran\u0131\u015f verilerini toplar.<\/p>\n\n\n\n
    Bu \u00e7erez de\u011ferlerini yakalamak i\u00e7in GTM \u00fczerinde cookie de\u011fi\u015fkenini kullanaca\u011f\u0131z. Birinci ad\u0131mda olu\u015fturdu\u011fumuz gibi iki adet de\u011fi\u015fken olu\u015fturaca\u011f\u0131z. \u015eu ad\u0131mlar\u0131 takip edin; De\u011fi\u015fkenler > Yeni > Birinci Taraf \u00c7erezi > \u00c7erez Ad\u0131<\/p>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    Ayn\u0131 i\u015flemi _fbc i\u00e7inde olu\u015fturun.<\/p>\n\n\n\n
    Kullan\u0131c\u0131 verilerini Faceook’a \u0130letme<\/h2>\n\n\n\n
    T\u00fcm de\u011fi\u015fkenleri olu\u015fturdu\u011fumuza g\u00f6re art\u0131k bu verileri Facebook pixelimize dahil edebiliriz. <\/p>\n\n\n\n
    Genellikle 2 farkl\u0131 etiket yap\u0131s\u0131 kullan\u0131l\u0131yor e\u011fer \u00d6zel HTML olarak pixelinizi yap\u0131land\u0131rd\u0131ysan\u0131z a\u015fa\u011f\u0131daki gibi kodu d\u00fczenleyebilirsiniz. <\/p>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    E\u011fer Facebook etiket \u015fablonu kullan\u0131yorsan\u0131z \u00f6nceden tan\u0131ml\u0131 “Customer Information Data Parameters” alan\u0131 \u00fczerinden kullan\u0131c\u0131 verilerini girebilirsiniz. <\/p>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    Bu etiket \u015fablonunda fbc ve fbp alanlar\u0131 ne yaz\u0131kki \u00f6nceden tan\u0131ml\u0131 olarak gelmiyor, alanlar\u0131 eklemek i\u00e7in etiket \u015fablonu \u015fu ad\u0131mlar\u0131 izleyerek \u00f6zelle\u015ftirme yapabilirsiniz; \u015eablonlar > Facebook Pixeli > advancedMatchingGroup > advancedMatchingList > Men\u00fc \u00d6\u011fesi Ekle<\/p>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    Son olarak Sunucuya g\u00f6nderdi\u011fimiz Analytics \u00fczerine eklemeyi yapal\u0131m. <\/p>\n\n\n\n
    Etiket \u00fczerinde ayarlayaca\u011f\u0131z\u0131n parametreler \u015funlard\u0131r:<\/p>\n\n\n\n
      \n
    • user_data.address.city<\/li>\n\n\n\n
    • user_data.address.postal_code<\/li>\n\n\n\n
    • user_data.address.country<\/li>\n\n\n\n
    • x-fb-ck-fbp<\/li>\n\n\n\n
    • x-fb-ck-fbc<\/li>\n<\/ul>\n\n\n\n
      \"\"<\/figure>\n\n\n\n
      Test<\/h2>\n\n\n\n
      T\u00fcm i\u015flemleri ger\u00e7ekle\u015ftirdik, sucunu ve web kapsay\u0131c\u0131lar\u0131n\u0131 \u00f6n izleme moduna alarak test edebiliriz.<\/p>\n\n\n\n
      \"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"
      Facebook reklamlar\u0131m\u0131z i\u00e7in Conversion API kurulumu ne kadar \u00f6nemliyse kurulum sonras\u0131 Olay E\u015fle\u015ftirme Kaliteside bir o kadar \u00f6nem arz ediyor. \u00c7\u00fcnk\u00fc olay e\u015fle\u015ftirme, ziyaret\u00e7i etkinliklerini bir Facebook hesab\u0131yla e\u015fle\u015ftirmek i\u00e7in g\u00f6nderilen m\u00fc\u015fteri bilgilerinin do\u011frulu\u011funu de\u011ferlendirir. B\u00f6ylece reklamlar\u0131m\u0131za yap\u0131lan t\u0131klamalarla d\u00f6n\u00fc\u015f\u00fcmlerin ili\u015fkilendirilmesini m\u00fcmk\u00fcn k\u0131lar. Bu sebeple reklam performans\u0131m\u0131z\u0131 do\u011frudan etkileyen bir metriktir. Facebook taraf\u0131ndan istenilen kullan\u0131c\u0131 bilgilerine […]<\/p>\n","protected":false},"author":1,"featured_media":1659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,20],"tags":[],"class_list":["post-1641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads","category-gtm"],"yoast_head":"\nFacebook Conversion API - Olay E\u015fle\u015ftirme Kalitesi Nas\u0131l Artt\u0131r\u0131l\u0131r - AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abdulazizgolca.com\/blog\/facebook-conversion-api-olay-eslestirme-kalitesi-nasil-arttirilir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Conversion API - Olay E\u015fle\u015ftirme Kalitesi Nas\u0131l Artt\u0131r\u0131l\u0131r - AG\" \/>\n<meta property=\"og:description\" content=\"Facebook reklamlar\u0131m\u0131z i\u00e7in Conversion API kurulumu ne kadar \u00f6nemliyse kurulum sonras\u0131 Olay E\u015fle\u015ftirme Kaliteside bir o kadar \u00f6nem arz ediyor. \u00c7\u00fcnk\u00fc olay e\u015fle\u015ftirme, ziyaret\u00e7i etkinliklerini bir Facebook hesab\u0131yla e\u015fle\u015ftirmek i\u00e7in g\u00f6nderilen m\u00fc\u015fteri bilgilerinin do\u011frulu\u011funu de\u011ferlendirir. B\u00f6ylece reklamlar\u0131m\u0131za yap\u0131lan t\u0131klamalarla d\u00f6n\u00fc\u015f\u00fcmlerin ili\u015fkilendirilmesini m\u00fcmk\u00fcn k\u0131lar. Bu sebeple reklam performans\u0131m\u0131z\u0131 do\u011frudan etkileyen bir metriktir. Facebook taraf\u0131ndan istenilen kullan\u0131c\u0131 bilgilerine […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abdulazizgolca.com\/blog\/facebook-conversion-api-olay-eslestirme-kalitesi-nasil-arttirilir\/\" \/>\n<meta property=\"og:site_name\" content=\"AG\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-30T22:28:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-31T10:32:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2212\" \/>\n\t<meta property=\"og:image:height\" content=\"1434\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aziz Golca\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/#website\",\"url\":\"https:\/\/abdulazizgolca.com\/blog\/\",\"name\":\"AG\",\"description\":\"Digital Marketing Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/abdulazizgolca.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/facebook-conversion-api-olay-eslestirme-kalitesi-nasil-arttirilir\/#primaryimage\",\"inLanguage\":\"tr\",\"url\":\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-1-1.png\",\"contentUrl\":\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/01\/image-1-1.png\",\"width\":2212,\"height\":1434},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/facebook-conversion-api-olay-eslestirme-kalitesi-nasil-arttirilir\/#webpage\",\"url\":\"https:\/\/abdulazizgolca.com\/blog\/facebook-conversion-api-olay-eslestirme-kalitesi-nasil-arttirilir\/\",\"name\":\"Facebook Conversion API - 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B\u00f6ylece reklamlar\u0131m\u0131za yap\u0131lan t\u0131klamalarla d\u00f6n\u00fc\u015f\u00fcmlerin ili\u015fkilendirilmesini m\u00fcmk\u00fcn k\u0131lar. Bu sebeple reklam performans\u0131m\u0131z\u0131 do\u011frudan etkileyen bir metriktir. 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