{"id":1663,"date":"2023-02-22T12:13:15","date_gmt":"2023-02-22T12:13:15","guid":{"rendered":"https:\/\/abdulazizgolca.com\/blog\/?p=1663"},"modified":"2023-02-26T17:59:14","modified_gmt":"2023-02-26T17:59:14","slug":"google-ads-otomatik-negatif-anahtar-kelime-ekleme-komut-dosyasi","status":"publish","type":"post","link":"https:\/\/abdulazizgolca.com\/blog\/google-ads-otomatik-negatif-anahtar-kelime-ekleme-komut-dosyasi\/","title":{"rendered":"Google Ads Otomatik Negatif Anahtar Kelime Ekleme (Komut Dosyas\u0131)"},"content":{"rendered":"\n<p>Ne s\u0131kl\u0131kla arama terimlerinizi kontrol ediyorsunuz? Onlarca markan\u0131n onlarca kampanyan\u0131n arama terimlerini s\u00fcrekli kontrol etmekten b\u0131kt\u0131ysan\u0131z bu komut dosyas\u0131 size ila\u00e7 gibi gelecek \ud83d\ude42 <\/p>\n\n\n\n<p>Negatif anahtar kelime listemize s\u0131ral\u0131 ve geni\u015f olarak negatif kelimelerimizi eklememize ra\u011fmen hala aradan ka\u00e7an kelimeler olabiliyor. Bu nedenle, kullan\u0131c\u0131n\u0131n yapt\u0131\u011f\u0131 sorguyu direk olarak negatife eklemek, daha kesin bir \u00e7\u00f6z\u00fcm getirir.<\/p>\n\n\n\n<p>Arama terimlerini d\u00fczenli olarak kontrol etmek b\u00fcy\u00fck bir zaman ve emek gerektirir. Ancak, arama terimlerini kontrol etmek, reklam b\u00fct\u00e7esini optimize etmek i\u00e7in olduk\u00e7a \u00f6nemlidir. Bu nedenle, biz reklam verenleri arama terimlerini d\u00fczenli olarak kontrol etmesi gerekmektedir. \u00d6zellikle geni\u015f e\u015fleme gibi riskli bir e\u015fleme t\u00fcr\u00fc kullan\u0131l\u0131yorsa, arama terimlerini kontrol etmek daha da \u00f6nem arz ediyor.<\/p>\n\n\n\n<p>Bu yaz\u0131da, bize olduk\u00e7a yard\u0131mc\u0131 olacak bir komut dosyas\u0131ndan bahsedece\u011fiz. Bu komut dosyas\u0131, kullan\u0131c\u0131lar\u0131n\u0131n arama terimlerini otomatik olarak kontrol eder ve bizim belirledi\u011fimiz kelime \u00f6beklerine g\u00f6re onlar\u0131 tam e\u015fleme olarak negatife al\u0131r. Bu sayede, reklam b\u00fct\u00e7esini optimize ederek algoritman\u0131n i\u015fletmemizle alakal\u0131 anahtar kelimelere odaklanmas\u0131n\u0131 sa\u011flayabiliriz. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kurulum \u0130\u015flemi<\/h2>\n\n\n\n<p>Bu kurulumu Excelinppc&#8217;nin haz\u0131rlad\u0131\u011f\u0131 komut dosyas\u0131 \u00fczerinden baz\u0131 revizeler yaparak olu\u015fturdum, komut dosyas\u0131n\u0131n orijinal halini ve daha detayl\u0131 kullan\u0131m klavuzunu <a href=\"https:\/\/excelinppc.com\/shared-negative-keywords-manager-in-google-sheets\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">bu link<\/a> \u00fczerinden inceleyebilirsiniz. (Sheet dosyas\u0131n\u0131 bu sayfa \u00fczerinden kopyalay\u0131n)<\/p>\n\n\n\n<p>Bu komut dosyas\u0131 belirledi\u011finiz tarih aral\u0131\u011f\u0131na g\u00f6re t\u00fcm arama terimlerinizi &#8220;search_terms_script&#8221; sayfas\u0131nda toplar. Daha sonra, yine sizin &#8220;negative_terms&#8221; sayfas\u0131nda belirleyece\u011finiz negatif kelime \u00f6beklerine g\u00f6re arama terimlerini inceler. E\u011fer kelime \u00f6be\u011finiz ile e\u015fle\u015fen bir arama terimi varsa, tam e\u015fleme olarak negatif anahtar kelime listesine atar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1- Google Sheets Yap\u0131land\u0131rmas\u0131<\/h3>\n\n\n\n<p><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1YXhJLVmiN98tSnw-1c0wKTw_PNqUatGqELc6TjJIdZQ\/edit?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Bu link \u00fczerinden<\/a> Google Sheets tablosunu koplayabilirsiniz. \u0130lk sayfada, scriptin \u00e7al\u0131\u015fma modunu kendinize g\u00f6re ayarlayabilir veya do\u011frudan kopyalad\u0131\u011f\u0131n\u0131z d\u00fczeyde b\u0131rakabilirsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"331\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/02\/image-1024x331.png\" alt=\"\" class=\"wp-image-1665\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/02\/image-1024x331.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/02\/image-300x97.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/02\/image-768x248.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/02\/image-1536x497.png 1536w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/02\/image-1920x621.png 1920w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/02\/image-720x233.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/02\/image-580x187.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/02\/image-320x103.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/02\/image.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>D\u00fczenlememiz gereken di\u011fer bir sayfa ise &#8220;negative_terms&#8221; sayfas\u0131. Bu sayfa i\u00e7ersinde A1 h\u00fccresinden ba\u015flayarak a\u015fa\u011f\u0131 y\u00f6nl\u00fc olarak arama terimlerinde ge\u00e7mesini istemedi\u011finiz ifadeleri ekleyebilirsiniz. <\/p>\n\n\n\n<p>\u00d6rne\u011fin \u0130stabul &#8211; Be\u015fikta\u015fta hizmet veren firman\u0131z i\u00e7in;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Beylikd\u00fcz\u00fc<\/li>\n\n\n\n<li>Bah\u00e7elievler<\/li>\n\n\n\n<li>\u00dccretisz<\/li>\n\n\n\n<li>Bedava<\/li>\n\n\n\n<li>Vb. <\/li>\n<\/ul>\n\n\n\n<p>kelime \u00f6beklerini belirleyebilirsiniz, akabinde script sizin i\u00e7in arama terimlerinizi kontrol edecek ve e\u015fle\u015fen terimleri tam e\u015fleme olarak negatife atacakt\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/02\/image-1-612x1024.png\" alt=\"\" class=\"wp-image-1666\" width=\"285\" height=\"477\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/02\/image-1-612x1024.png 612w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/02\/image-1-179x300.png 179w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/02\/image-1-580x971.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/02\/image-1-320x536.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/02\/image-1.png 700w\" sizes=\"auto, (max-width: 285px) 100vw, 285px\" \/><\/figure>\n\n\n\n<p>\u0130kinci negatif anahtar kelime listesine farkl\u0131 t\u00fcrde kelimeler atmak istiyorsan\u0131z \u00f6rne\u011fin; sa\u011fl\u0131k turizmi reklamlar\u0131 veriyorsan\u0131z arama terimlerimlerinde &#8220;turkey&#8221; &#8220;istanbul&#8221; gibi terimleri i\u00e7ermeyen arama terimlerini negatife almak isteyebilirsiniz. Bu durumda appScript \u00fczerinden a\u015fa\u011f\u0131daki kod ile yap\u0131land\u0131rabilirsiniz. <strong>Kullan\u0131m\u0131 karma\u015f\u0131k oldu\u011fu i\u00e7in tavsiye etmem<\/strong>.<\/p>\n\n\n\n<p>Bu durumda negative_terms sayfas\u0131na girece\u011finiz de\u011ferler \u015fu \u015fekilde olacak:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A s\u00fctununa arama terimlerinde &#8220;i\u00e7eren&#8221; kelimeler<\/li>\n\n\n\n<li>B s\u00fctununa aram terimlerinde &#8220;i\u00e7ermeyen&#8221; kelimeleri girmeniz gerekecek<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>function findNegativeTerms() {\nvar sheet = SpreadsheetApp.getActiveSpreadsheet();\nvar searchTermSheet = sheet.getSheetByName('search_terms_script');\nvar negTermSheet = sheet.getSheetByName('negative_terms');\n\nvar searchTermRange = searchTermSheet.getRange('E:E');\nvar searchTermValues = searchTermRange.getValues();\nvar searchTermDropdownRange = searchTermSheet.getRange('J:J');\n\nvar negTermGroup1Range = negTermSheet.getRange('A:A');\nvar negTermGroup1Values = negTermGroup1Range.getValues();\n\nvar negTermGroup2Range = negTermSheet.getRange('B:B');\nvar negTermGroup2Values = negTermGroup2Range.getValues();\n\nfor (var i = 0; i &lt; searchTermValues.length; i++) {\nvar searchTerm = searchTermValues&#91;i]&#91;0];\nvar dropdownCell = searchTermDropdownRange.getCell(i+1, 1);\n\n\/\/ check for negTermGroup1\nfor (var j = 0; j &lt; negTermGroup1Values.length; j++) {\n  var negTerm = negTermGroup1Values&#91;j]&#91;0];\n  if (searchTerm.includes(negTerm)) {\n    dropdownCell.setValue('Neg KW List 1');\n    break;\n  }\n}\n\n\/\/ check for negTermGroup2\nif (dropdownCell.getValue() !== 'Neg KW List 1') {\n  for (var k = 0; k &lt; negTermGroup2Values.length; k++) {\n    var negTerm = negTermGroup2Values&#91;k]&#91;0];\n    if (searchTerm.includes(negTerm)) {\n      dropdownCell.setValue('Neg KW List 2');\n      break;\n    }\n  }\n}\n\n\/\/ check for both negTermGroup1 and negTermGroup2\nif (dropdownCell.getValue() === 'Neg KW List 1') {\n  for (var l = 0; l &lt; negTermGroup2Values.length; l++) {\n    var negTerm = negTermGroup2Values&#91;l]&#91;0];\n    if (searchTerm.includes(negTerm)) {\n      dropdownCell.setValue('Neg KW List 1');\n      break;\n    }\n  }\n}\n}\n}<\/code><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">Komut Dosyas\u0131 Kurulumu<\/h2>\n\n\n\n<p>Google Ads paneli \u00fczerinden Ara\u00e7lar ve Ayarlar penceresinden Komut Dosyalar\u0131 sayfas\u0131n\u0131 a\u00e7\u0131yoruz.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"391\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/02\/image-9-1024x391.png\" alt=\"\" class=\"wp-image-541\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/02\/image-9-1024x391.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/02\/image-9-300x115.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/02\/image-9-768x293.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/02\/image-9-720x275.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/02\/image-9-580x222.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/02\/image-9-320x122.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2021\/02\/image-9.png 1157w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Yeni bir tane komut olu\u015fturmak i\u00e7in b\u00fcy\u00fck \u201c+\u201d d\u00fc\u011fmesini t\u0131klay\u0131n ve a\u015fa\u011f\u0131daki komut dosyas\u0131n\u0131 buraya yap\u0131\u015ft\u0131r\u0131n.<\/p>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-adf4e88a-8d4e-4959-bac3-c6ebf55f9645\" href=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/02\/Negative-KW-Lists-Manager-Script-Snippet-1.js.zip\">Negative-KW-Lists-Manager-Script-Snippet-1.js<\/a><a href=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/02\/Negative-KW-Lists-Manager-Script-Snippet-1.js.zip\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-adf4e88a-8d4e-4959-bac3-c6ebf55f9645\"><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Komut dosyas\u0131ndaki &#8220;spreadsheetId&#8221; b\u00f6l\u00fcm\u00fcne, kopyalad\u0131\u011f\u0131n\u0131z Google Sheets dosyas\u0131n\u0131n &#8220;id&#8221; numaras\u0131n\u0131 girmeniz gerekiyor. Ayr\u0131ca, Sheets dosyas\u0131n\u0131 payla\u015f\u0131ma a\u00e7\u0131k ve d\u00fczenlenebilir olarak b\u0131rakman\u0131z gerekiyor.<\/p>\n\n\n\n<p>T\u00fcm ilgili d\u00fczenlemeleri yapt\u0131ktan sonra, \u00f6nizleme moduna ge\u00e7ebilirsiniz. E\u011fer ilk \u00f6nizlemede herhangi bir terim getirilmezse, arama terimlerini \u00e7ekmesi i\u00e7in scripti bir kez \u00e7al\u0131\u015ft\u0131rman\u0131z gerekir. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/02\/Ekran-Resmi-2023-02-22-15.01.10-1024x560.png\" alt=\"\" class=\"wp-image-1668\" width=\"757\" height=\"414\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/02\/Ekran-Resmi-2023-02-22-15.01.10-1024x560.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/02\/Ekran-Resmi-2023-02-22-15.01.10-300x164.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/02\/Ekran-Resmi-2023-02-22-15.01.10-768x420.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/02\/Ekran-Resmi-2023-02-22-15.01.10-1536x840.png 1536w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/02\/Ekran-Resmi-2023-02-22-15.01.10-2048x1119.png 2048w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/02\/Ekran-Resmi-2023-02-22-15.01.10-1920x1049.png 1920w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/02\/Ekran-Resmi-2023-02-22-15.01.10-720x394.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/02\/Ekran-Resmi-2023-02-22-15.01.10-580x317.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/02\/Ekran-Resmi-2023-02-22-15.01.10-320x175.png 320w\" sizes=\"auto, (max-width: 757px) 100vw, 757px\" \/><\/figure>\n\n\n\n<p>Not: Her ne kadar i\u015fimizi kolayla\u015ft\u0131ran bir script olsa da, t\u00fcm y\u00fck\u00fc bu araca b\u0131rakman\u0131z\u0131 tavsiye etmem. Ara ara kontrol etmek faydal\u0131 olacakt\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ne s\u0131kl\u0131kla arama terimlerinizi kontrol ediyorsunuz? Onlarca markan\u0131n onlarca kampanyan\u0131n arama terimlerini s\u00fcrekli kontrol etmekten b\u0131kt\u0131ysan\u0131z bu komut dosyas\u0131 size ila\u00e7 gibi gelecek \ud83d\ude42 Negatif anahtar kelime listemize s\u0131ral\u0131 ve geni\u015f olarak negatif kelimelerimizi eklememize ra\u011fmen hala aradan ka\u00e7an kelimeler olabiliyor. Bu nedenle, kullan\u0131c\u0131n\u0131n yapt\u0131\u011f\u0131 sorguyu direk olarak negatife eklemek, daha kesin bir \u00e7\u00f6z\u00fcm getirir. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-1663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads Otomatik Negatif Anahtar Kelime Ekleme (Komut Dosyas\u0131) - AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abdulazizgolca.com\/blog\/google-ads-otomatik-negatif-anahtar-kelime-ekleme-komut-dosyasi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads Otomatik Negatif Anahtar Kelime Ekleme (Komut Dosyas\u0131) - AG\" \/>\n<meta property=\"og:description\" content=\"Ne s\u0131kl\u0131kla arama terimlerinizi kontrol ediyorsunuz? Onlarca markan\u0131n onlarca kampanyan\u0131n arama terimlerini s\u00fcrekli kontrol etmekten b\u0131kt\u0131ysan\u0131z bu komut dosyas\u0131 size ila\u00e7 gibi gelecek \ud83d\ude42 Negatif anahtar kelime listemize s\u0131ral\u0131 ve geni\u015f olarak negatif kelimelerimizi eklememize ra\u011fmen hala aradan ka\u00e7an kelimeler olabiliyor. Bu nedenle, kullan\u0131c\u0131n\u0131n yapt\u0131\u011f\u0131 sorguyu direk olarak negatife eklemek, daha kesin bir \u00e7\u00f6z\u00fcm getirir. 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