{"id":1680,"date":"2023-03-23T15:35:38","date_gmt":"2023-03-23T15:35:38","guid":{"rendered":"https:\/\/abdulazizgolca.com\/blog\/?p=1680"},"modified":"2023-03-25T20:36:30","modified_gmt":"2023-03-25T20:36:30","slug":"puanlama-sistemi-ile-facebook-catalog-batch-api-kullanimi","status":"publish","type":"post","link":"https:\/\/abdulazizgolca.com\/blog\/puanlama-sistemi-ile-facebook-catalog-batch-api-kullanimi\/","title":{"rendered":"Puanlama Sistemi ile Facebook Catalog Batch API Kullan\u0131m\u0131"},"content":{"rendered":"\n

Sat\u0131\u015f hacimi d\u00fc\u015f\u00fck \u00fcr\u00fcnlere reklam vermek istemeyiz de\u011fil mi? E\u011fer \u00e7ok say\u0131da \u00fcr\u00fcn\u00fc y\u00f6netiyorsak, her bir \u00fcr\u00fcn\u00fcn sat\u0131\u015f potansiyelini belirlemek zor olabiliyor. Dolay\u0131s\u0131yla Facebook katalogunuzdaki \u00fcr\u00fcnlerin tamam\u0131n\u0131 reklama a\u00e7mak zorunda kal\u0131yoruz, bu da b\u00fct\u00e7emizin israf edilmesine neden olabiliyor.<\/p>\n\n\n\n

Bu sorunu \u00e7\u00f6zmek i\u00e7in, \u00fcr\u00fcnlerimizi belirli bir puanlama form\u00fcl\u00fcne g\u00f6re de\u011ferlendirmeye karar verdik. Bu form\u00fcl, her \u00fcr\u00fcn\u00fcn potansiyel hacmini tahmin etmek i\u00e7in kullan\u0131lacak ve \u00fcr\u00fcnleri birbirleriyle kar\u015f\u0131la\u015ft\u0131rarak hangilerinin reklama a\u00e7\u0131lmas\u0131 gerekti\u011fine karar verilecek.<\/p>\n\n\n\n

Bu puanlama form\u00fcl\u00fcn\u00fc kullanarak, Facebook Batch API ile katalogumuzu anl\u0131k olarak g\u00fcncelleyebilece\u011fiz. Bu sayede, b\u00fct\u00e7emizi yaln\u0131zca potansiyeli y\u00fcksek olan \u00fcr\u00fcnlere odaklayabilece\u011fiz ve israf\u0131 en aza indirece\u011fiz. Ayr\u0131ca, bu yakla\u015f\u0131m bize reklam stratejimizde daha fazla esneklik sa\u011flayacak ve b\u00fct\u00e7emizin en iyi \u015fekilde kullan\u0131lmas\u0131n\u0131 sa\u011flayacakt\u0131r.<\/p>\n\n\n\n

S\u00fcre\u00e7<\/h2>\n\n\n\n
    \n
  1. \u0130lk olarak, GA4\/GA hesab\u0131m\u0131zdaki \u00fcr\u00fcnlerin performans bilgilerini bir eklenti yard\u0131m\u0131yla Google Sheets tablosuna aktaraca\u011f\u0131z.<\/li>\n\n\n\n
  2. \u00dcr\u00fcn etkinlik de\u011ferlerini birbiriyle kar\u015f\u0131la\u015ft\u0131rarak, bir form\u00fcl olu\u015fturaca\u011f\u0131z.<\/li>\n\n\n\n
  3. Facebook Batch API kullan\u0131m\u0131 i\u00e7in yap\u0131land\u0131rma yapaca\u011f\u0131z.<\/li>\n\n\n\n
  4. Son olarak, AppScript yard\u0131m\u0131yla d\u00fc\u015f\u00fck performans g\u00f6steren \u00fcr\u00fcnleri “out of stock” yapaca\u011f\u0131z.<\/li>\n<\/ol>\n\n\n\n

    <\/p>\n\n\n\n

    Analytics Verilerini Google Sheets’e Aktarma<\/h2>\n\n\n\n

    Yeni bir Google Sheets tablosu ulu\u015ftural\u0131m ard\u0131ndan \u00fcst men\u00fcden Eklentiler > Eklenti Al<\/strong> ad\u0131mlar\u0131n\u0131 izleyelim. Adveronix\u2019i aratal\u0131m ve kural\u0131m.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Ard\u0131ndan eklentiyi \u00e7al\u0131\u015ft\u0131ral\u0131m (Eklentiler > Adveronix > Launch)<\/strong><\/p>\n\n\n\n

    Analytics verilerinizi i\u00e7e aktarabilece\u011finiz gibi GA d\u0131\u015f\u0131nda bir\u00e7ok reklam kanal\u0131 verilerinizi sheets tablosuna \u00e7ekebilirsiniz<\/strong> Adroll, Twitter, Linkedin, Tiktok gibi. Biz Analyitcs ile devam edelim ve hesab\u0131m\u0131z ile ili\u015fkilendirdi\u011fimiz gmail hesab\u0131m\u0131z\u0131 ba\u011flayal\u0131m.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Gerekli ayarlamalar\u0131 yapt\u0131ktan sonra 3. ad\u0131mda raporu kaydedelim ve Get Data butonuna t\u0131klayal\u0131m. <\/p>\n\n\n\n

    Not: Se\u00e7ili h\u00fccreden ba\u015flayarak tablo olu\u015fturuluyor bu y\u00fczden “Get Data” butonuna t\u0131klamadan \u00f6nce se\u00e7ili h\u00fccrenin A1 h\u00fccresi oldu\u011fundan emin olun.<\/p>\n\n\n\n

    Form\u00fcl Olu\u015fturma<\/h2>\n\n\n\n

    \u00dcr\u00fcn performans\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in a\u015fa\u011f\u0131daki \u00f6zellikleri i\u00e7eren bir form\u00fcl olu\u015fturabiliriz:<\/p>\n\n\n\n

      \n
    1. G\u00f6r\u00fcnt\u00fclenme say\u0131s\u0131 (Items viewed)<\/li>\n\n\n\n
    2. Sepete eklenen say\u0131s\u0131 (Items added to cart)<\/li>\n\n\n\n
    3. \u00d6deme sayfas\u0131na gidilen say\u0131s\u0131 (Items proceeded to checkout)<\/li>\n\n\n\n
    4. Sat\u0131n alma say\u0131s\u0131 (Items purchased)<\/li>\n<\/ol>\n\n\n\n

      Bu fakt\u00f6rler, bir \u00fcr\u00fcn\u00fcn performans\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in \u00f6nemli g\u00f6stergelerdir. Her bir fakt\u00f6r, bir \u00fcr\u00fcn\u00fcn pop\u00fclerli\u011fi ve ilgi \u00e7ekicili\u011fi hakk\u0131nda farkl\u0131 bir perspektif sunar.<\/p>\n\n\n\n

      \u00d6rne\u011fin, bir \u00fcr\u00fcn\u00fcn \u00e7ok fazla g\u00f6r\u00fcnt\u00fclenmesi ancak sepete eklenme say\u0131s\u0131n\u0131n d\u00fc\u015f\u00fck olmas\u0131, m\u00fc\u015fterilerin \u00fcr\u00fcne ilgi duyduklar\u0131n\u0131 ancak sat\u0131n alma a\u015famas\u0131nda teredd\u00fct ettiklerini g\u00f6sterebilir. Benzer \u015fekilde, bir \u00fcr\u00fcn\u00fcn sepete eklenme say\u0131s\u0131 y\u00fcksek olsa bile sat\u0131n alma say\u0131s\u0131n\u0131n d\u00fc\u015f\u00fck olmas\u0131, m\u00fc\u015fterilerin \u00fcr\u00fcne ilgi duyduklar\u0131n\u0131 ancak \u00f6deme a\u015famas\u0131nda vazge\u00e7tiklerini g\u00f6sterebilir.<\/p>\n\n\n\n

      Form\u00fcl\u00fcm\u00fcz\u00fc \u015f\u00f6yle olu\u015fturabiliriz:<\/p>\n\n\n\n

      score = (sat\u0131n alma * 100) + (\u00f6deme sayfas\u0131na gidilen say\u0131 * 10) + (sepete eklenen say\u0131 * 1) + (\u00fcr\u00fcn g\u00f6r\u00fcnt\u00fcleme say\u0131 * 0.1)<\/p>\n\n\n\n

      Bu form\u00fclde, sat\u0131n alma i\u015flemi \u00f6nceliklidir, bu nedenle 100 ile \u00e7arp\u0131lm\u0131\u015ft\u0131r. \u00d6deme sayfas\u0131 g\u00f6r\u00fcnt\u00fclemeleri, sepete ekleme say\u0131lar\u0131ndan daha \u00f6nemlidir, bu nedenle 10 ile \u00e7arp\u0131lm\u0131\u015ft\u0131r. Sepete ekleme say\u0131lar\u0131, \u00fcr\u00fcn g\u00f6r\u00fcnt\u00fcleme say\u0131lar\u0131ndan daha \u00f6nemlidir, bu nedenle 1 ile \u00e7arp\u0131lm\u0131\u015ft\u0131r. \u00dcr\u00fcn g\u00f6r\u00fcnt\u00fcleme say\u0131lar\u0131 ise son derece d\u00fc\u015f\u00fck bir a\u011f\u0131rl\u0131\u011fa sahiptir, bu nedenle 0.1 ile \u00e7arp\u0131lm\u0131\u015ft\u0131r.<\/p>\n\n\n\n

      \u0130lgili form\u00fcl\u00fcde tablomuza girdikten sonra son hali bu \u015fekilde olacakt\u0131r.<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      Facebook Batch API Yap\u0131land\u0131rmas\u0131<\/h2>\n\n\n\n

      Bu ad\u0131m i\u00e7n bir Facebook developers<\/a> hesab\u0131m\u0131zdan bir uygulama olu\u015fturmam\u0131z gerekiyor. S\u0131rayla a\u015fa\u011f\u0131daki ad\u0131mlar\u0131 takip edelim.<\/p>\n\n\n\n

      Facebook devetopers hesab\u0131ndayken Create App butonuna t\u0131klayarak ilerleyelim ve i\u015fletme se\u00e7ene\u011fini se\u00e7elim.<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      Uygulamam\u0131za isim verelim ve ili\u015fkilendirmek istedi\u011fimiz i\u015fletme hesab\u0131m\u0131z\u0131 se\u00e7elim.<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      Uygulamay\u0131 olu\u015fturduktan sonra dashboard k\u0131sm\u0131ndan Marketing API arac\u0131n\u0131 aktifle\u015ftirelim.<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      Ard\u0131ndan Marketing API > Tools ad\u0131m\u0131na ilerleyelim ve a\u015fa\u011f\u0131daki gibi bir token olu\u015ftural\u0131m. Son olarak AppMode k\u0131sm\u0131n\u0131 aktifle\u015ftirelim.<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      AppScript \u00c7al\u0131\u015ft\u0131rma<\/h2>\n\n\n\n

      Bu link<\/a> \u00fczerinden AppScriptin tan\u0131ml\u0131 oldu\u011fu sheets dosyas\u0131n\u0131 kopyalayabilirsiniz. <\/p>\n\n\n\n

      Bu kod, Google Sheets \u00fczerinde belirtilen ko\u015fullara g\u00f6re “contentId” de\u011ferlerini filtreleyen bir betik olarak tasarlanm\u0131\u015ft\u0131r. A\u015fa\u011f\u0131daki ad\u0131mlarla i\u015flevselli\u011fi a\u00e7\u0131klanabilir:<\/p>\n\n\n\n

        \n
      1. “Sayfa1” K5 h\u00fccresinden “catalogId” de\u011ferini al\u0131n\u0131r ve “accessToken” de\u011feri de “Sayfa1” L5 h\u00fccresinden al\u0131n\u0131r. Bu de\u011ferler, bir API iste\u011finde bulunmak i\u00e7in gerekli olan kimlik do\u011frulama bilgileridir.<\/li>\n\n\n\n
      2. “Sayfa1” A2 h\u00fccresinden en son dolu h\u00fccreye kadar olan t\u00fcm “contentId” de\u011ferleri al\u0131n\u0131r. Bu ad\u0131m, t\u00fcm “contentId” de\u011ferlerini i\u00e7eren bir dizi olu\u015fturur.<\/li>\n\n\n\n
      3. “Sayfa1” K2 h\u00fccresinde se\u00e7ili kategori varsa, yaln\u0131zca bu kategoriye ait “contentId” de\u011ferleri al\u0131n\u0131r. Se\u00e7ili kategori yoksa, t\u00fcm “contentId” de\u011ferleri al\u0131n\u0131r.<\/li>\n\n\n\n
      4. “Sayfa1” L2 h\u00fccresinde belirtilen minimum skorun alt\u0131ndaki “contentId” de\u011ferleri filtrelenir. Bu ad\u0131m, belirtilen skorun alt\u0131nda olan t\u00fcm “contentId” de\u011ferlerini kald\u0131r\u0131r.<\/li>\n\n\n\n
      5. “Sayfa1” M2 h\u00fccresinde belirtilen minimum g\u00f6r\u00fcnt\u00fcleme say\u0131s\u0131n\u0131n alt\u0131ndaki “contentId” de\u011ferleri filtrelenir. Bu ad\u0131m, belirtilen g\u00f6r\u00fcnt\u00fcleme say\u0131s\u0131n\u0131n alt\u0131nda olan t\u00fcm “contentId” de\u011ferlerini kald\u0131r\u0131r.<\/li>\n\n\n\n
      6. Son olarak, filtrelenmi\u015f “contentId” de\u011ferleri, ilgili API iste\u011fi i\u00e7in kullan\u0131lacak olan “contentIds” de\u011fi\u015fkenine atan\u0131r. Bu de\u011fi\u015fken, sonraki i\u015flem ad\u0131mlar\u0131nda kullan\u0131labilir.<\/li>\n<\/ol>\n\n\n\n

        Sayfa \u00fczerindeki Katalog ID accessToken h\u00fccretlerini doldurarak RUN butonuyla scripti \u00e7al\u0131\u015ft\u0131rabilirsiniz. <\/p>\n\n\n\n

        <\/p>\n\n\n\n

        <\/p>\n","protected":false},"excerpt":{"rendered":"

        Sat\u0131\u015f hacimi d\u00fc\u015f\u00fck \u00fcr\u00fcnlere reklam vermek istemeyiz de\u011fil mi? E\u011fer \u00e7ok say\u0131da \u00fcr\u00fcn\u00fc y\u00f6netiyorsak, her bir \u00fcr\u00fcn\u00fcn sat\u0131\u015f potansiyelini belirlemek zor olabiliyor. Dolay\u0131s\u0131yla Facebook katalogunuzdaki \u00fcr\u00fcnlerin tamam\u0131n\u0131 reklama a\u00e7mak zorunda kal\u0131yoruz, bu da b\u00fct\u00e7emizin israf edilmesine neden olabiliyor. Bu sorunu \u00e7\u00f6zmek i\u00e7in, \u00fcr\u00fcnlerimizi belirli bir puanlama form\u00fcl\u00fcne g\u00f6re de\u011ferlendirmeye karar verdik. Bu form\u00fcl, her \u00fcr\u00fcn\u00fcn […]<\/p>\n","protected":false},"author":1,"featured_media":1695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-1680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads"],"yoast_head":"\nPuanlama Sistemi ile Facebook Catalog Batch API Kullan\u0131m\u0131 - AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abdulazizgolca.com\/blog\/puanlama-sistemi-ile-facebook-catalog-batch-api-kullanimi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Puanlama Sistemi ile Facebook Catalog Batch API Kullan\u0131m\u0131 - AG\" \/>\n<meta property=\"og:description\" content=\"Sat\u0131\u015f hacimi d\u00fc\u015f\u00fck \u00fcr\u00fcnlere reklam vermek istemeyiz de\u011fil mi? E\u011fer \u00e7ok say\u0131da \u00fcr\u00fcn\u00fc y\u00f6netiyorsak, her bir \u00fcr\u00fcn\u00fcn sat\u0131\u015f potansiyelini belirlemek zor olabiliyor. Dolay\u0131s\u0131yla Facebook katalogunuzdaki \u00fcr\u00fcnlerin tamam\u0131n\u0131 reklama a\u00e7mak zorunda kal\u0131yoruz, bu da b\u00fct\u00e7emizin israf edilmesine neden olabiliyor. Bu sorunu \u00e7\u00f6zmek i\u00e7in, \u00fcr\u00fcnlerimizi belirli bir puanlama form\u00fcl\u00fcne g\u00f6re de\u011ferlendirmeye karar verdik. Bu form\u00fcl, her \u00fcr\u00fcn\u00fcn […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abdulazizgolca.com\/blog\/puanlama-sistemi-ile-facebook-catalog-batch-api-kullanimi\/\" \/>\n<meta property=\"og:site_name\" content=\"AG\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-23T15:35:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-25T20:36:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/03\/AI-ecommerce_1_m7jfeh.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aziz Golca\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/#website\",\"url\":\"https:\/\/abdulazizgolca.com\/blog\/\",\"name\":\"AG\",\"description\":\"Digital Marketing Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/abdulazizgolca.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/puanlama-sistemi-ile-facebook-catalog-batch-api-kullanimi\/#primaryimage\",\"inLanguage\":\"tr\",\"url\":\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/03\/AI-ecommerce_1_m7jfeh.gif\",\"contentUrl\":\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/03\/AI-ecommerce_1_m7jfeh.gif\",\"width\":740,\"height\":500},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/puanlama-sistemi-ile-facebook-catalog-batch-api-kullanimi\/#webpage\",\"url\":\"https:\/\/abdulazizgolca.com\/blog\/puanlama-sistemi-ile-facebook-catalog-batch-api-kullanimi\/\",\"name\":\"Puanlama Sistemi ile Facebook Catalog Batch API Kullan\\u0131m\\u0131 - AG\",\"isPartOf\":{\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/puanlama-sistemi-ile-facebook-catalog-batch-api-kullanimi\/#primaryimage\"},\"datePublished\":\"2023-03-23T15:35:38+00:00\",\"dateModified\":\"2023-03-25T20:36:30+00:00\",\"author\":{\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/#\/schema\/person\/57560b7804c78ce2444158c27dbacd8f\"},\"breadcrumb\":{\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/puanlama-sistemi-ile-facebook-catalog-batch-api-kullanimi\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/abdulazizgolca.com\/blog\/puanlama-sistemi-ile-facebook-catalog-batch-api-kullanimi\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/puanlama-sistemi-ile-facebook-catalog-batch-api-kullanimi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Anasayfa\",\"item\":\"https:\/\/abdulazizgolca.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Puanlama Sistemi ile Facebook Catalog Batch API Kullan\\u0131m\\u0131\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/#\/schema\/person\/57560b7804c78ce2444158c27dbacd8f\",\"name\":\"Aziz Golca\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/#personlogo\",\"inLanguage\":\"tr\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f8451991794cdbd8d10ea195c6a5b564e5a2fd69e56047b647535ab6318d975d?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f8451991794cdbd8d10ea195c6a5b564e5a2fd69e56047b647535ab6318d975d?s=96&r=g\",\"caption\":\"Aziz Golca\"},\"sameAs\":[\"http:\/\/abdulazizgolca.com\/blog\"],\"url\":\"https:\/\/abdulazizgolca.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Puanlama Sistemi ile Facebook Catalog Batch API Kullan\u0131m\u0131 - AG","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/abdulazizgolca.com\/blog\/puanlama-sistemi-ile-facebook-catalog-batch-api-kullanimi\/","og_locale":"tr_TR","og_type":"article","og_title":"Puanlama Sistemi ile Facebook Catalog Batch API Kullan\u0131m\u0131 - AG","og_description":"Sat\u0131\u015f hacimi d\u00fc\u015f\u00fck \u00fcr\u00fcnlere reklam vermek istemeyiz de\u011fil mi? 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