{"id":1697,"date":"2023-03-25T20:35:54","date_gmt":"2023-03-25T20:35:54","guid":{"rendered":"https:\/\/abdulazizgolca.com\/blog\/?p=1697"},"modified":"2023-03-25T20:36:15","modified_gmt":"2023-03-25T20:36:15","slug":"facebook-marketing-api-ile-binlerce-hedef-kitleye-erisin","status":"publish","type":"post","link":"https:\/\/abdulazizgolca.com\/blog\/facebook-marketing-api-ile-binlerce-hedef-kitleye-erisin\/","title":{"rendered":"Facebook Marketing API ile Binlerce Hedef Kitleye Eri\u015fin"},"content":{"rendered":"\n

Facebook’un verilerine g\u00f6re, 9 milyondan fazla aktif reklamveren platformu \u00fcr\u00fcn ve hizmetlerini tan\u0131tmak i\u00e7in kullan\u0131yor. Ancak ilgin\u00e7 bir \u015fekilde, \u00e7o\u011fu zaman hedef kitleleri belirlemek i\u00e7in ayn\u0131 25-30 ilgi alan\u0131 d\u0131\u015f\u0131na \u00e7\u0131k\u0131lm\u0131yor.<\/p>\n\n\n\n

Neyse ki, Facebook Marketing API’sini kullanarak hedef kitle se\u00e7eneklerinizi artt\u0131rabilirsiniz. Neredeyse kimse taraf\u0131ndan hedeflenmeyen belirli ilgi alanlar\u0131n\u0131 listeleyerek daha rekabetin daha az oldu\u011fu hedef kitlelere ula\u015fabileceksiniz.<\/p>\n\n\n\n

Facebook Marketing API Nedir?<\/h2>\n\n\n\n

Facebook Pazarlama API’si (Application Programming Interface), reklamverenlerin Facebook reklam platformundaki verilere eri\u015fmelerine ve bu verileri y\u00f6netmelerine olanak tan\u0131yan bir yaz\u0131l\u0131m arabirimidir. Reklamverenler, Facebook Marketing API’si arac\u0131l\u0131\u011f\u0131yla reklam kampanyalar\u0131n\u0131 y\u00f6netebilir, reklam verilerini analiz edebilir ve reklam verilerini di\u011fer pazarlama ara\u00e7lar\u0131na aktarabilirler.<\/p>\n\n\n\n

Bu API, reklamverenlerin hedef kitlelerini daha etkili bir \u015fekilde belirlemelerine ve daha spesifik hedeflemeler yapmalar\u0131na olanak tan\u0131r. API, reklamverenlerin Facebook reklam platformundaki verileri kullanarak reklam kampanyalar\u0131n\u0131 daha da \u00f6zelle\u015ftirmelerine yard\u0131mc\u0131 olur.<\/p>\n\n\n\n

Ama Facebook’un Marketing API’sini kullanmak olduk\u00e7a uzmanl\u0131k gerektiren bir ara\u00e7t\u0131r. Bu yaz\u0131da Marketing API \u00fczerinden hedef kitle \u00e7a\u011f\u0131rma i\u015flevini ad\u0131m ad\u0131m g\u00f6sterece\u011fim.\u00a0<\/p>\n\n\n\n

1- Uygulama Olu\u015fturma<\/h3>\n\n\n\n

\u00a0Facebook developers<\/a>\u00a0adresinden bir uygulama olu\u015fturmam\u0131z gerekiyor. S\u0131rayla a\u015fa\u011f\u0131daki ad\u0131mlar\u0131 takip edelim.<\/p>\n\n\n\n

Facebook devetopers hesab\u0131ndayken Create App butonuna t\u0131klayarak ilerleyelim ve i\u015fletme se\u00e7ene\u011fini se\u00e7elim.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Uygulamam\u0131za isim verelim ve ili\u015fkilendirmek istedi\u011fimiz i\u015fletme hesab\u0131m\u0131z\u0131 se\u00e7elim. Ard\u0131ndan Create App se\u00e7ene\u011fine t\u0131klayarak uygulamam\u0131z\u0131 olu\u015ftural\u0131m.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

2- AccessToken Olu\u015fturma<\/h3>\n\n\n\n

Bu sayfaya<\/a>\u00a0\u00fczerinden\u00a0, az \u00f6nce olu\u015fturdu\u011funuz Uygulamay\u0131 se\u00e7elim ve ard\u0131ndan bir AccessToken olu\u015ftural\u0131m. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Hedefleme i\u00e7in API \u00c7a\u011fr\u0131s\u0131<\/h3>\n\n\n\n

\u0130lgi alan\u0131 hedefleme<\/h4>\n\n\n\n

\u0130lgi alan\u0131 y\u00f6ntemi ile bir anahtar kelime girmeniz gerekir ve API sizin i\u00e7in ilgili ilgi alanlar\u0131n\u0131n bir listesini olu\u015fturur.<\/p>\n\n\n\n

API \u00e7a\u011fr\u0131s\u0131n\u0131 yapaca\u011f\u0131m\u0131z URL \u015fu \u015fekildedir;<\/p>\n\n\n\n

search?type=adinterest&q={Arama_Teriminiz}&limit= 10000&locale=tr_TR&access_token={AccessToken}<\/code><\/pre>\n\n\n\n
Arama terimi ve AccessToken bilgilerini kendi bilgileriniz ile de\u011fi\u015ftirin ve \u00e7al\u0131\u015ft\u0131r\u0131n.<\/p>\n\n\n\n
\"\"<\/figure>\n\n\n\n
ve API bizim i\u00e7in bir\u00e7ok sonu\u00e7 d\u00f6nd\u00fcrecektir. <\/p>\n\n\n\n
\u0130lgi alan\u0131 \u00f6nerisi<\/h4>\n\n\n\n
Di\u011fer bir y\u00f6ntem ise ilgi alan\u0131 \u00f6nerisi. Bu y\u00f6ntem \u00f6ncekine benzer, ancak her girdi anahtar kelimesi i\u00e7in \u00e7al\u0131\u015fmayabilir.\u00a0Ad Interestsuggestion y\u00f6ntemini ekstra bir mil olarak d\u00fc\u015f\u00fcnebilirsiniz,  daha \u00f6nce bahsetti\u011fimiz y\u00f6ntemle ayn\u0131 ilgili ilgi alanlar\u0131 listesini \u00f6nerebilir, ancak daha \u00f6nce hi\u00e7 d\u00fc\u015f\u00fcnmedi\u011finiz yeni gizli se\u00e7enekler de a\u00e7abilir.\u00a0Bu y\u00f6ntemi denemenizi \u00f6neririm.<\/p>\n\n\n\n
API \u00e7a\u011fr\u0131s\u0131n\u0131 yapaca\u011f\u0131m\u0131z URL \u015fu \u015fekildedir;<\/p>\n\n\n\n
search?type=adinterestsuggestion&interest_list= ['{Arama_Teriminiz}']&limit=10000&access_token={AccessToken}<\/code><\/pre>\n\n\n\n
\"\"<\/figure>\n\n\n\n
Art\u0131k kullanabilece\u011finiz pek \u00e7ok \u00f6zel ilgi alan\u0131n\u0131z var.\u00a0Bunlar\u0131n alakal\u0131 olup olmad\u0131\u011f\u0131n\u0131 kontrol etti\u011finizden emin olun.\u00a0Bazen, Facebook hi\u00e7 ili\u015fkilendirilemeyen tuhaf ilgi alanlar\u0131n\u0131 listeleyebilir. Arap yar\u0131madas\u0131 gibi.<\/p>\n\n\n\n
Ek Parametreler<\/h4>\n\n\n\n
Facebook Graph API, farkl\u0131 veri t\u00fcrlerine ve sorgulara y\u00f6nelik \u00e7e\u015fitli parametreler sunar. A\u015fa\u011f\u0131da, s\u0131k kullan\u0131lan baz\u0131 parametrelerin bir listesi verilmi\u015ftir:<\/p>\n\n\n\n
    \n
  • “q”: Aranacak anahtar kelime veya terim<\/li>\n\n\n\n
  • “limit”: D\u00f6nd\u00fcr\u00fclecek sonu\u00e7lar\u0131n say\u0131s\u0131<\/li>\n\n\n\n
  • “fields”: D\u00f6nd\u00fcr\u00fclecek veri alanlar\u0131n\u0131n listesi<\/li>\n\n\n\n
  • “after”: Sonraki sayfay\u0131 belirlemek i\u00e7in kullan\u0131lan bir imle\u00e7<\/li>\n\n\n\n
  • “before”: \u00d6nceki sayfay\u0131 belirlemek i\u00e7in kullan\u0131lan bir imle\u00e7<\/li>\n\n\n\n
  • “location”: Aranacak konum<\/li>\n\n\n\n
  • “distance”: Konuma g\u00f6re arama yap\u0131lacak maksimum mesafe<\/li>\n\n\n\n
  • “center”: Konumun merkez koordinatlar\u0131<\/li>\n\n\n\n
  • “interests”: \u0130lgilendi\u011finiz ilgi alanlar\u0131<\/li>\n\n\n\n
  • “age_min”: Hedef kitlenizin en az ya\u015f s\u0131n\u0131r\u0131<\/li>\n\n\n\n
  • “age_max”: Hedef kitlenizin en fazla ya\u015f s\u0131n\u0131r\u0131<\/li>\n\n\n\n
  • “genders”: Hedef kitlenizin cinsiyeti<\/li>\n\n\n\n
  • “locales”: Hedef kitlenizin dil ayarlar\u0131<\/li>\n<\/ul>\n\n\n\n
    Bu parametreler, Facebook Graph API’deki sorgular\u0131n\u0131z\u0131 daha spesifik hale getirmenize ve istedi\u011finiz sonu\u00e7lar\u0131 elde etmenize yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n
    \u00d6rnek bir sorgu ile daha iyi anlayal\u0131m; 5-30 ya\u015f aras\u0131 spor ile ilgilenen amerikadaki kad\u0131nlar\u0131n ilgi alanlar\u0131n\u0131 alabilece\u011fim bir sorgu olu\u015ftural\u0131m. <\/p>\n\n\n\n
    \u0130lgili API \u00e7a\u011f\u0131r\u0131m\u0131z a\u015fa\u011f\u0131daki gibi olacakt\u0131r.<\/p>\n\n\n\n
    https:\/\/graph.facebook.com\/v16.0\/search?type= adinterest&q=sports&interest_list['Fitness'] &limit=10000&locale=en_US&access_token={AccessToken}<\/code><\/pre>\n\n\n\n
    Sheets Dosyas\u0131<\/h3>\n\n\n\n
    Elde edilen API sonu\u00e7lar\u0131 okunmas\u0131 zor olabilir. Bu nedenle, daha kullan\u0131\u015fl\u0131 ve d\u00fczenli bir g\u00f6r\u00fcn\u00fcm i\u00e7in bir Google Sheets dosyas\u0131 olu\u015fturdum. \u0130lgili alanlar\u0131 doldurarak basit bir \u015fekilde kullanabilirsiniz.<\/p>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    Dosya eri\u015fimi i\u00e7in benimle ileti\u015fime ge\u00e7ebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"
    Facebook’un verilerine g\u00f6re, 9 milyondan fazla aktif reklamveren platformu \u00fcr\u00fcn ve hizmetlerini tan\u0131tmak i\u00e7in kullan\u0131yor. Ancak ilgin\u00e7 bir \u015fekilde, \u00e7o\u011fu zaman hedef kitleleri belirlemek i\u00e7in ayn\u0131 25-30 ilgi alan\u0131 d\u0131\u015f\u0131na \u00e7\u0131k\u0131lm\u0131yor. Neyse ki, Facebook Marketing API’sini kullanarak hedef kitle se\u00e7eneklerinizi artt\u0131rabilirsiniz. Neredeyse kimse taraf\u0131ndan hedeflenmeyen belirli ilgi alanlar\u0131n\u0131 listeleyerek daha rekabetin daha az oldu\u011fu hedef […]<\/p>\n","protected":false},"author":1,"featured_media":1700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-1697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads"],"yoast_head":"\nFacebook Marketing API ile Binlerce Hedef Kitleye Eri\u015fin - AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abdulazizgolca.com\/blog\/facebook-marketing-api-ile-binlerce-hedef-kitleye-erisin\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Marketing API ile Binlerce Hedef Kitleye Eri\u015fin - AG\" \/>\n<meta property=\"og:description\" content=\"Facebook’un verilerine g\u00f6re, 9 milyondan fazla aktif reklamveren platformu \u00fcr\u00fcn ve hizmetlerini tan\u0131tmak i\u00e7in kullan\u0131yor. Ancak ilgin\u00e7 bir \u015fekilde, \u00e7o\u011fu zaman hedef kitleleri belirlemek i\u00e7in ayn\u0131 25-30 ilgi alan\u0131 d\u0131\u015f\u0131na \u00e7\u0131k\u0131lm\u0131yor. Neyse ki, Facebook Marketing API’sini kullanarak hedef kitle se\u00e7eneklerinizi artt\u0131rabilirsiniz. Neredeyse kimse taraf\u0131ndan hedeflenmeyen belirli ilgi alanlar\u0131n\u0131 listeleyerek daha rekabetin daha az oldu\u011fu hedef […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abdulazizgolca.com\/blog\/facebook-marketing-api-ile-binlerce-hedef-kitleye-erisin\/\" \/>\n<meta property=\"og:site_name\" content=\"AG\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-25T20:35:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-25T20:36:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/03\/image-7.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2576\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aziz Golca\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/#website\",\"url\":\"https:\/\/abdulazizgolca.com\/blog\/\",\"name\":\"AG\",\"description\":\"Digital Marketing Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/abdulazizgolca.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/facebook-marketing-api-ile-binlerce-hedef-kitleye-erisin\/#primaryimage\",\"inLanguage\":\"tr\",\"url\":\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/03\/image-7.png\",\"contentUrl\":\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/03\/image-7.png\",\"width\":2576,\"height\":1260},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/facebook-marketing-api-ile-binlerce-hedef-kitleye-erisin\/#webpage\",\"url\":\"https:\/\/abdulazizgolca.com\/blog\/facebook-marketing-api-ile-binlerce-hedef-kitleye-erisin\/\",\"name\":\"Facebook Marketing API ile Binlerce Hedef Kitleye Eri\\u015fin - AG\",\"isPartOf\":{\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/facebook-marketing-api-ile-binlerce-hedef-kitleye-erisin\/#primaryimage\"},\"datePublished\":\"2023-03-25T20:35:54+00:00\",\"dateModified\":\"2023-03-25T20:36:15+00:00\",\"author\":{\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/#\/schema\/person\/57560b7804c78ce2444158c27dbacd8f\"},\"breadcrumb\":{\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/facebook-marketing-api-ile-binlerce-hedef-kitleye-erisin\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/abdulazizgolca.com\/blog\/facebook-marketing-api-ile-binlerce-hedef-kitleye-erisin\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/facebook-marketing-api-ile-binlerce-hedef-kitleye-erisin\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Anasayfa\",\"item\":\"https:\/\/abdulazizgolca.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Facebook Marketing API ile Binlerce Hedef Kitleye Eri\\u015fin\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/#\/schema\/person\/57560b7804c78ce2444158c27dbacd8f\",\"name\":\"Aziz Golca\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/#personlogo\",\"inLanguage\":\"tr\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f8451991794cdbd8d10ea195c6a5b564e5a2fd69e56047b647535ab6318d975d?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f8451991794cdbd8d10ea195c6a5b564e5a2fd69e56047b647535ab6318d975d?s=96&r=g\",\"caption\":\"Aziz Golca\"},\"sameAs\":[\"http:\/\/abdulazizgolca.com\/blog\"],\"url\":\"https:\/\/abdulazizgolca.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Facebook Marketing API ile Binlerce Hedef Kitleye Eri\u015fin - AG","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/abdulazizgolca.com\/blog\/facebook-marketing-api-ile-binlerce-hedef-kitleye-erisin\/","og_locale":"tr_TR","og_type":"article","og_title":"Facebook Marketing API ile Binlerce Hedef Kitleye Eri\u015fin - AG","og_description":"Facebook’un verilerine g\u00f6re, 9 milyondan fazla aktif reklamveren platformu \u00fcr\u00fcn ve hizmetlerini tan\u0131tmak i\u00e7in kullan\u0131yor. 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