{"id":1767,"date":"2023-08-15T23:49:57","date_gmt":"2023-08-15T23:49:57","guid":{"rendered":"https:\/\/abdulazizgolca.com\/blog\/?p=1767"},"modified":"2023-08-15T23:49:58","modified_gmt":"2023-08-15T23:49:58","slug":"google-ads-script-openai-ile-anahtar-kelime-onerileri","status":"publish","type":"post","link":"https:\/\/abdulazizgolca.com\/blog\/google-ads-script-openai-ile-anahtar-kelime-onerileri\/","title":{"rendered":"Google Ads Script – OpenAI ile Anahtar kelime \u00f6nerileri"},"content":{"rendered":"\n

\u015eu g\u00fcnlerde yapay zeka teknolojileri h\u0131zla geli\u015fiyor. \u0130\u015fimizi daha etkili bir \u015fekilde y\u00fcr\u00fctmek i\u00e7in yapay zekay\u0131 i\u015f s\u00fcre\u00e7lerimize entegre kullanmam\u0131z oluduk\u00e7a avantajl\u0131 bir durum sa\u011fl\u0131yor. \u00d6zellikle Google Ads gibi platformlarda yapay zeka destekli \u00f6neriler almak, rekabette \u00f6ne ge\u00e7memiz noktas\u0131nda yard\u0131mc\u0131 olabilir. <\/p>\n\n\n\n

Bu yaz\u0131da, Google Ads’teki arama kampanyalar\u0131 i\u00e7in anahtar kelime \u00f6nerileri\/\u00fcretimi konusunda OpenAI’nin GPT-3.5 Turbo API’sini nas\u0131l kullanabilece\u011fimizi ele ald\u0131m. <\/p>\n\n\n\n

NOT: <\/strong>GPT-3.5 Turbo, reklam metinleri ve anahtar kelime \u00f6nerileri olu\u015fturmak i\u00e7in olduk\u00e7a etkili bir ara\u00e7 ancak belirtmekte fayda var ki, GPT-4’e k\u0131yasla baz\u0131 konularda tatmin edici olmayabiliyor. Ne yaz\u0131k ki GPT-4 API’si hen\u00fcz geni\u015f bir kullan\u0131c\u0131 kitlesine sunulmad\u0131\u011f\u0131 i\u00e7in, bu \u00f6rnekte GPT-3.5 Turbo modelini kullanmam\u0131z gerekiyor.<\/p>\n\n\n\n

Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/h2>\n\n\n\n

Google Ads hesab\u0131m\u0131z \u00fczerinde bir Komut dosyas\u0131 olu\u015fturaca\u011f\u0131z ve bu komut dosyas\u0131 bizim i\u00e7in a\u015fa\u011f\u0131daki i\u015flevleri yerine getirecek;<\/p>\n\n\n\n

    \n
  1. Kampanya Verilerini Al\u0131<\/strong>r:
    \u0130lk ad\u0131mda Google Ads API’sini kullanarak kampanyan\u0131n mevcut anahtar kelimelerini ve reklam metinleri al\u0131n\u0131r.<\/li>\n\n\n\n
  2. OpenAI API \u0130ste\u011fi Olu\u015fturur<\/strong>:
    Kampanya verileri ile birlikte bir OpenAI API iste\u011fi olu\u015fturur. Bu istekte, modelden kampanya i\u00e7in \u00f6nerilen anahtar kelimeleri almak istedi\u011fimiz belirtilir.<\/li>\n\n\n\n
  3. Anahtar Kelime \u00d6nerileri<\/strong>:
    GPT 3.5 API’si, kampanya i\u00e7in \u00f6nerilen anahtar kelimeleri d\u00f6nd\u00fcr\u00fcr. Bu kelimeler, mevcut kampanya verilerine dayan\u0131r.<\/li>\n<\/ol>\n\n\n\n

    <\/p>\n\n\n\n

    Kod Beti\u011fi<\/h2>\n\n\n\n

    A\u015fa\u011f\u0131daki kod i\u00e7erisinde {{OpenAI API Key}} ve {{Kampanya Kimlik Kodu}} alanlar\u0131n\u0131 kendi bilgileriniz ile de\u011fi\u015ftiriniz. Daha fazla anahtar kelime fikir \u00f6nerisi istiyorsan\u0131z “please list exactly 5 additional relevant…” k\u0131sm\u0131ndan prompt \u00fczerinden de\u011fi\u015fiklik yapabilirsiniz. <\/p>\n\n\n\n

    Script’i \u00f6nizleme moduna ald\u0131ktan sonra Log kay\u0131tlar\u0131nda anahtar kelime \u00f6nerilerini g\u00f6rebilirsiniz.<\/p>\n\n\n\n

    function getAdGroupsAndKeywords(campaignId) {\n  var adGroups = AdsApp\n    .campaigns()\n    .withIds([campaignId])\n    .get()\n    .next()\n    .adGroups()\n    .get();\n  \n  var adGroupKeywords = [];\n  \n  while (adGroups.hasNext()) {\n    var adGroup = adGroups.next();\n    var keywords = adGroup.keywords().get();\n    var keywordList = [];\n    \n    while (keywords.hasNext()) {\n      var keyword = keywords.next();\n      keywordList.push(keyword.getText());\n    }\n    \n    adGroupKeywords.push({\n      'AdGroupName': adGroup.getName(),\n      'Keywords': keywordList\n    });\n  }\n  \n  return adGroupKeywords;\n}\n\nfunction getKeywordSuggestions(adGroupName, keywords) {\n  var openaiApiKey = '{{OpenAI API Key}}';\n  var apiUrl = 'https:\/\/api.openai.com\/v1\/chat\/completions';\n  \n  var messages = [\n    {\"role\": \"system\", \"content\": \"You are a helpful assistant.\"},\n    {\"role\": \"user\", \"content\": 'Given the ad group name: \"' + adGroupName + '\", ' +\n             'and existing keywords: [' + keywords.join(', ') + '], ' +\n             'please list exactly 5 additional relevant advertising keywords related to this ad group, separated by commas.'}\n  ];\n\n  var payload = {\n    'model': 'gpt-3.5-turbo',\n    'messages': messages\n  };\n  \n  var options = {\n    'method': 'post',\n    'contentType': 'application\/json',\n    'headers': {\n      'Authorization': 'Bearer ' + openaiApiKey\n    },\n    'payload': JSON.stringify(payload)\n  };\n  \n  Utilities.sleep(10000); \/\/ Wait for 10 seconds\n\n  var response = UrlFetchApp.fetch(apiUrl, options);\n  var jsonResponse = JSON.parse(response.getContentText());\n  \n  return jsonResponse.choices[0].message.content.trim();\n}\n\nfunction main() {\n  var campaignId = '{{Kampanya Kimlik Kodu}}';\n  \n  var adGroupKeywords = getAdGroupsAndKeywords(campaignId);\n  \n  for (var i = 0; i < adGroupKeywords.length; i++) {\n    var adGroupName = adGroupKeywords[i].AdGroupName;\n    var keywords = adGroupKeywords[i].Keywords;\n    \n    var keywordSuggestions = getKeywordSuggestions(adGroupName, keywords);\n    \n    Logger.log('Ad Group: ' + adGroupName + ', Additional Keyword Suggestions: ' + keywordSuggestions);\n  }\n}\n\nmain();\n<\/code><\/pre>\n\n\n\n
    Sonu\u00e7lar ve De\u011ferlendirme<\/h3>\n\n\n\n
    \u0130lk denemelerimi “text-davinci” modelleri \u00fczerinde ger\u00e7ekle\u015ftirdi\u011fim i\u00e7in GPT-3.5 Turbo modelinin sa\u011flad\u0131\u011f\u0131 sonu\u00e7lar, umutlar\u0131m\u0131 bir miktar art\u0131rd\u0131 \ud83d\ude42 Elde edilen sonu\u00e7lar, kampanyayla olduk\u00e7a uyumlu g\u00f6r\u00fcn\u00fcyor. Ancak, bu t\u00fcr modeller, kullan\u0131lan prompt’un ne kadar a\u00e7\u0131k ve \u00f6zelle\u015ftirilmi\u015f oldu\u011funa ba\u011fl\u0131 olarak farkl\u0131l\u0131k g\u00f6sterebilir. Bu nedenle, deneme yan\u0131lma y\u00f6ntemine ba\u015fvurmak gerekebilir. Gelecekte, GPT-4 API’sinin \u00e7ok daha \u00fcst\u00fcn bir performans sergileyece\u011fini d\u00fc\u015f\u00fcn\u00fcyorum.<\/p>\n\n\n\n
    Deneme Log \u00c7\u0131kt\u0131s\u0131: <\/strong><\/p>\n\n\n\n
    16.08.2023 00:59:08\tAd Group: Yurtd\u0131\u015f\u0131 Kargo, Additional Keyword Suggestions: parcel delivery, international shipping, overseas shipping, international courier, international freight\n16.08.2023 00:59:21\tAd Group: \u00dclke Kargo, Additional Keyword Suggestions: T\u00fcrkiye kargo, Uluslararas\u0131 kargo, G\u00f6nderi hizmetleri, H\u0131zl\u0131 kargo, G\u00fcvenilir kargo\n16.08.2023 00:59:40\tAd Group: E \u0130hracat Kargo, Additional Keyword Suggestions: Sure, here are 5 additional relevant advertising keywords related to the ad group \"E \u0130hracat Kargo\":\n\n1. E-ticaret kargo (e-commerce shipping)\n2. H\u0131zl\u0131 kargo (fast shipping)\n3. K\u00fc\u00e7\u00fck i\u015fletme kargo (small business shipping)\n4. Uluslararas\u0131 kargo (international shipping)\n5. Online sat\u0131\u015f kargo (online sales shipping)\n\nPlease note that these keywords are suggestions and you may need to do further research to determine their suitability for your specific advertising needs.\n16.08.2023 01:00:02\tAd Group: Yurtd\u0131\u015f\u0131 Kargo, Additional Keyword Suggestions: When considering additional relevant advertising keywords related to the ad group \"Yurtd\u0131\u015f\u0131 Kargo,\" here are five suggestions:\n\n1. Yurtd\u0131\u015f\u0131 h\u0131zl\u0131 kargo (International express shipping)\n2. Uygun fiyatl\u0131 yurtd\u0131\u015f\u0131 kargo (Affordable international shipping)\n3. Yurtd\u0131\u015f\u0131 kargo ta\u015f\u0131mac\u0131l\u0131\u011f\u0131 (International cargo transportation)\n4. T\u00fcrkiye'den yurtd\u0131\u015f\u0131na kargo (Shipping from Turkey to abroad)\n5. Hava kargo yurtd\u0131\u015f\u0131 (Air cargo international)\n16.08.2023 01:00:16\tAd Group: \u00dclke Kargo, Additional Keyword Suggestions: \u00dclke Kargo ad group additional keywords: [\u0130ngiltere kargo, \u0130spanya kargo, \u0130srail kargo, \u0130sve\u00e7 kargo, \u0130svi\u00e7re kargo]\n16.08.2023 01:00:33\tAd Group: E \u0130hracat Kargo, Additional Keyword Suggestions: Sure! Here are 5 additional relevant advertising keywords related to the ad group \"E \u0130hracat Kargo\":\n\n1. Uluslararas\u0131 ihracat kargo\n2. \u0130hracat nakliye hizmetleri\n3. H\u0131zl\u0131 kargo \u015firketi\n4. Online sat\u0131\u015f kargo\n5. K\u00fc\u00e7\u00fck i\u015fletme kargo \u00e7\u00f6z\u00fcmleri\n<\/strong><\/code><\/pre>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    Sonu\u00e7<\/h3>\n\n\n\n
    Yak\u0131n gelecekte, GPT-4 API’sinin daha \u00fcst\u00fcn bir performans sunmas\u0131n\u0131 beklemekle birlikte, mevcut imkanlar \u00e7er\u00e7evesinde GPT-3.5 Turbo’nun da olduk\u00e7a etkili bir ara\u00e7 oldu\u011funu belirtmeliyim. Ayr\u0131ca, kod geli\u015ftirmesiyle ilgili fikirleri payla\u015fmak i\u00e7in her zaman a\u00e7\u0131\u011f\u0131m.<\/p>\n\n\n\n
    Sonu\u00e7 olarak, i\u015f d\u00fcnyas\u0131nda yapay zekan\u0131n artan \u00f6nemi, do\u011fru stratejiyle kullan\u0131ld\u0131\u011f\u0131nda i\u015f s\u00fcre\u00e7lerini optimize etmeye ve ba\u015far\u0131ya ula\u015fmaya b\u00fcy\u00fck destek sa\u011flayabilir.<\/p>\n","protected":false},"excerpt":{"rendered":"
    \u015eu g\u00fcnlerde yapay zeka teknolojileri h\u0131zla geli\u015fiyor. \u0130\u015fimizi daha etkili bir \u015fekilde y\u00fcr\u00fctmek i\u00e7in yapay zekay\u0131 i\u015f s\u00fcre\u00e7lerimize entegre kullanmam\u0131z oluduk\u00e7a avantajl\u0131 bir durum sa\u011fl\u0131yor. \u00d6zellikle Google Ads gibi platformlarda yapay zeka destekli \u00f6neriler almak, rekabette \u00f6ne ge\u00e7memiz noktas\u0131nda yard\u0131mc\u0131 olabilir. Bu yaz\u0131da, Google Ads’teki arama kampanyalar\u0131 i\u00e7in anahtar kelime \u00f6nerileri\/\u00fcretimi konusunda OpenAI’nin GPT-3.5 Turbo […]<\/p>\n","protected":false},"author":1,"featured_media":1768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nGoogle Ads Script - OpenAI ile Anahtar kelime \u00f6nerileri - AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abdulazizgolca.com\/blog\/google-ads-script-openai-ile-anahtar-kelime-onerileri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads Script - OpenAI ile Anahtar kelime \u00f6nerileri - AG\" \/>\n<meta property=\"og:description\" content=\"\u015eu g\u00fcnlerde yapay zeka teknolojileri h\u0131zla geli\u015fiyor. \u0130\u015fimizi daha etkili bir \u015fekilde y\u00fcr\u00fctmek i\u00e7in yapay zekay\u0131 i\u015f s\u00fcre\u00e7lerimize entegre kullanmam\u0131z oluduk\u00e7a avantajl\u0131 bir durum sa\u011fl\u0131yor. \u00d6zellikle Google Ads gibi platformlarda yapay zeka destekli \u00f6neriler almak, rekabette \u00f6ne ge\u00e7memiz noktas\u0131nda yard\u0131mc\u0131 olabilir. Bu yaz\u0131da, Google Ads’teki arama kampanyalar\u0131 i\u00e7in anahtar kelime \u00f6nerileri\/\u00fcretimi konusunda OpenAI’nin GPT-3.5 Turbo […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abdulazizgolca.com\/blog\/google-ads-script-openai-ile-anahtar-kelime-onerileri\/\" \/>\n<meta property=\"og:site_name\" content=\"AG\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-15T23:49:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-15T23:49:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/08\/Google-Ads-to-BigQuery-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aziz Golca\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/#website\",\"url\":\"https:\/\/abdulazizgolca.com\/blog\/\",\"name\":\"AG\",\"description\":\"Digital Marketing Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/abdulazizgolca.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/google-ads-script-openai-ile-anahtar-kelime-onerileri\/#primaryimage\",\"inLanguage\":\"tr\",\"url\":\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/08\/Google-Ads-to-BigQuery-2.jpg\",\"contentUrl\":\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/08\/Google-Ads-to-BigQuery-2.jpg\",\"width\":1024,\"height\":683},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/abdulazizgolca.com\/blog\/google-ads-script-openai-ile-anahtar-kelime-onerileri\/#webpage\",\"url\":\"https:\/\/abdulazizgolca.com\/blog\/google-ads-script-openai-ile-anahtar-kelime-onerileri\/\",\"name\":\"Google Ads Script - 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