{"id":1804,"date":"2023-11-02T11:37:41","date_gmt":"2023-11-02T11:37:41","guid":{"rendered":"https:\/\/abdulazizgolca.com\/blog\/?p=1804"},"modified":"2023-11-02T14:16:50","modified_gmt":"2023-11-02T14:16:50","slug":"deger-kurali-ile-performans-max-kampanyalarini-botlardan-koruma","status":"publish","type":"post","link":"https:\/\/abdulazizgolca.com\/blog\/deger-kurali-ile-performans-max-kampanyalarini-botlardan-koruma\/","title":{"rendered":"De\u011fer Kural\u0131 ile Performans Max Kampanyalar\u0131n\u0131 Botlardan Koruma"},"content":{"rendered":"\n<p>Bir \u00f6nceki yaz\u0131mda reCaptcha kullanarak Pmax kampanyalar\u0131ndan bot d\u00f6n\u00fc\u015f\u00fcmleri nas\u0131l engelleyebilece\u011fimizden bahsetmi\u015ftim. Ancak kurulumu biraz kod bilgisi gerektirdi\u011fi i\u00e7in bu yaz\u0131da daha basit ve bir o kadarda etikli bir y\u00f6ntemden bahsedece\u011fim. <\/p>\n\n\n\n<p>Google Performance Max kampanyalar\u0131n\u0131z\u0131n performans\u0131n\u0131 art\u0131rman\u0131n en kritik yollar\u0131ndan biri, y\u00fcksek kaliteli verilerle beslemektir. Ne yaz\u0131k ki, sahte trafik ve botlar, verilerinizin kalitesini h\u0131zl\u0131 bir \u015fekilde d\u00fc\u015f\u00fcrebilir ve bu da daha d\u00fc\u015f\u00fck kalitede d\u00f6n\u00fc\u015f\u00fcmlere yol a\u00e7ar. K\u00f6t\u00fc d\u00f6n\u00fc\u015f\u00fcm verileri taraf\u0131ndan beslenen bu k\u00f6t\u00fc d\u00f6ng\u00fc, PMax kampanyan\u0131z\u0131n daha fazla bot \u00e7ekmesine ve daha fazla d\u00fc\u015f\u00fck kaliteli d\u00f6n\u00fc\u015f\u00fcm ve potansiyel m\u00fc\u015fteri getirmesine neden olur.<\/p>\n\n\n\n<p>Bu sorunu \u00e7\u00f6zmek i\u00e7in, Performans Max kampanyam\u0131z i\u00e7in bir d\u00f6n\u00fc\u015f\u00fcm kural\u0131 ekleyece\u011fiz ve spam kullan\u0131c\u0131 kitlesi i\u00e7in de\u011fer azaltmas\u0131n\u0131 isteyece\u011fiz. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Performance Max Kampanyalar\u0131n\u0131z\u0131 Botlardan Koruma<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Bot Kullan\u0131c\u0131lar \u0130\u00e7in GA4 Kitlesi<\/h3>\n\n\n\n<p>Kampanyalar\u0131n\u0131z\u0131 koruman\u0131n ilk ad\u0131m\u0131, GA4 \u00fczerinde sitenize gelen bot kullan\u0131c\u0131lar\u0131 tespit etmektir. <\/p>\n\n\n\n<p>Bot trafi\u011fini anlamak i\u00e7in baz\u0131 tipik belirtiler \u015funlard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anormal olarak d\u00fc\u015f\u00fck veya y\u00fcksek oturum s\u00fcreleri<\/li>\n\n\n\n<li>Anormal d\u00fc\u015f\u00fck veya y\u00fcksek sayfa ba\u015f\u0131na g\u00f6r\u00fcnt\u00fclenme oranlar\u0131<\/li>\n\n\n\n<li>Belirli bir co\u011frafi konumdan a\u015f\u0131r\u0131 miktarda trafik<\/li>\n\n\n\n<li>Tek bir IP adresinden veya IP aral\u0131\u011f\u0131ndan \u00e7ok say\u0131da oturum<\/li>\n\n\n\n<li>T\u0131klama oranlar\u0131ndaki ani ve anormal de\u011fi\u015fiklikler<\/li>\n<\/ul>\n\n\n\n<p>Bot trafik gelen alanlar\u0131 belirledikten sonra GA4 \u00fczerinde \u00f6zel bir kitle olu\u015fturun.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Google Ads ile Entegrasyon<\/h4>\n\n\n\n<p>GA4 \u00fczerinden olu\u015fturdu\u011funuz bot kullan\u0131c\u0131 kitlesini Google Ads hesab\u0131n\u0131zla entegre edin. Bu ad\u0131m, sahte etkile\u015fimleri Google Ads raporlar\u0131n\u0131zdan ay\u0131klamak i\u00e7in \u00f6nemlidir.<\/p>\n\n\n\n<p>GA4 hesab\u0131n\u0131z hali haz\u0131rda Google Ads hesab\u0131n\u0131z ile entegre edilmi\u015f ise Kitle y\u00f6neticisi k\u0131sm\u0131na GA4 kitleniz eklenmi\u015f olmal\u0131d\u0131r.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. De\u011fer Kural\u0131 Ayarlama<\/h4>\n\n\n\n<p>Performance Max kampanyalar\u0131n\u0131zda &#8220;Maksimum De\u011fer&#8221; veya &#8220;Hedef ROAS&#8221; teklif stratejilerini kullan\u0131n ve de\u011fer kural\u0131 b\u00f6l\u00fcm\u00fcne giderek \u015f\u00fcpheli trafi\u011fin de\u011ferini &#8220;0.5&#8221; olarak ayarlay\u0131n. Bu, botlardan gelen etkile\u015fimlerin kampanya tekliflerinize etkisini azaltacakt\u0131r.<\/p>\n\n\n\n<p>Performans Max kampanyalar\u0131n\u0131za De\u011fer kural\u0131 ayarlayabilmeniz i\u00e7in <strong>&#8220;Maximize Conversions&#8221;<\/strong> veya <strong>&#8220;Target ROAS&#8221;<\/strong> teklif stratejilerini kullanman\u0131z gerekir. E\u011fer lead odakl\u0131 kampanyalar y\u00fcr\u00fct\u00fcyor iseniz, d\u00f6n\u00fc\u015f\u00fcmlerinize sabit d\u00f6n\u00fc\u015f\u00fcm de\u011feri atayabilirsiniz.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">De\u011fer Ayarlama<\/h4>\n\n\n\n<p>Pmax kampanyan\u0131z i\u00e7in ayarlar b\u00f6l\u00fcm\u00fcne ilerleyin ve De\u011fer kurallar\u0131 b\u00f6l\u00fcm\u00fcnden &#8220;Google Ads De\u011fer Kural\u0131 Olu\u015fturun&#8221; butonuna t\u0131klay\u0131n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"426\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-1024x426.png\" alt=\"\" class=\"wp-image-1805\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-1024x426.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-300x125.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-768x320.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-1536x639.png 1536w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-2048x853.png 2048w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-1920x799.png 1920w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-720x300.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-580x241.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-320x133.png 320w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ard\u0131ndan Birincil Ko\u015fu se\u00e7ene\u011fi i\u00e7in Kitle segmenti se\u00e7ene\u011fini se\u00e7in ve \u00f6nceden kurdu\u011funuz GA4 hedef kitlenizi se\u00e7in. Hedef kitleyle daha \u00f6nce etkile\u015fimde bulunduysan\u0131z Arama b\u00f6l\u00fcm\u00fcnde g\u00f6sterilebilir. Orada bulamazsan\u0131z, 1. taraf hedef kitlenize eri\u015fmek i\u00e7in G\u00f6zat&#8217;a ge\u00e7ip \u0130\u015fletmenizle etkile\u015fimde bulunma bi\u00e7imleri se\u00e7ti\u011finizden emin olun:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"591\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-1-1024x591.png\" alt=\"\" class=\"wp-image-1806\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-1-1024x591.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-1-300x173.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-1-768x443.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-1-720x415.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-1-580x334.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-1-320x185.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-1.png 1526w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ard\u0131ndan <strong>De\u011fer<\/strong> ayarlama b\u00f6l\u00fcm\u00fcne ilerleyin. \u00c7arpma&#8217;y\u0131 se\u00e7in ve m\u00fcmk\u00fcn olan en d\u00fc\u015f\u00fck de\u011fer olan 0,5 de\u011ferini ekleyin ve Kaydet&#8217;e t\u0131klay\u0131n:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"274\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-3-1024x274.png\" alt=\"\" class=\"wp-image-1808\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-3-1024x274.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-3-300x80.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-3-768x206.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-3-1536x411.png 1536w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-3-720x193.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-3-580x155.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-3-320x86.png 320w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-3.png 1606w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u00c7arpma de\u011ferleri 0,5 ile 10 aras\u0131nda de\u011fi\u015fir. Dolay\u0131s\u0131yla kitleleri yay\u0131ndan tamamen hari\u00e7 tutmak teknik olarak m\u00fcmk\u00fcn de\u011fildir. Ancak d\u00f6n\u00fc\u015f\u00fcm de\u011ferinin yaln\u0131zca yar\u0131s\u0131 dikkate al\u0131naca\u011f\u0131ndan yay\u0131n\u0131n daha d\u00fc\u015f\u00fck olmas\u0131 gerekir.<\/p>\n\n\n\n<p>Kampanya genel bak\u0131\u015f\u0131n\u0131zda Segmentler alt\u0131nda &gt; D\u00f6n\u00fc\u015f\u00fcmler &gt; De\u011fer Kural\u0131 D\u00fczenlemesi alan\u0131ndan Orijinal d\u00f6n\u00fc\u015f\u00fcm kural\u0131n\u0131 (kural uyguland\u0131) veya orijinal de\u011feri (kural uygulanmad\u0131) olarak g\u00f6r\u00fcnt\u00fcleyebilirsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"426\" src=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-4-1024x426.png\" alt=\"\" class=\"wp-image-1809\" srcset=\"https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-4-1024x426.png 1024w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-4-300x125.png 300w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-4-768x319.png 768w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-4-1536x639.png 1536w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-4-2048x852.png 2048w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-4-1920x799.png 1920w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-4-720x299.png 720w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-4-580x241.png 580w, https:\/\/abdulazizgolca.com\/blog\/wp-content\/uploads\/2023\/11\/image-4-320x133.png 320w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Bot trafi\u011fi ve sahte t\u0131klamalar, yaln\u0131zca reklam b\u00fct\u00e7enizi israf etmekle kalmaz, ayn\u0131 zamanda d\u00f6n\u00fc\u015f\u00fcm verilerinizi de bozar. Bu veriler, PMax kampanyalar\u0131n\u0131z\u0131n nas\u0131l optimize edilece\u011fine dair kritik kararlar\u0131 etkiler. fraud0 gibi ara\u00e7lar\u0131 kullanarak ve Google Ads&#8217;deki de\u011fer kural\u0131n\u0131 do\u011fru bir \u015fekilde ayarlayarak, kampanyalar\u0131n\u0131z\u0131 daha sa\u011fl\u0131kl\u0131 verilere dayand\u0131rabilir ve ger\u00e7ek d\u00f6n\u00fc\u015f\u00fcmleri maksimize edebilirsiniz.<\/p>\n\n\n\n<p>Her zaman oldu\u011fu gibi, bu stratejilerin etkinli\u011fi s\u00fcrekli izleme ve d\u00fczenlemeler gerektirir. Botlar ve sahte t\u0131klamalar s\u00fcrekli evrim ge\u00e7irdi\u011finden, koruma stratejinizi g\u00fcncel tutmak i\u00e7in en son en iyi uygulamalar\u0131 takip etmek esast\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bir \u00f6nceki yaz\u0131mda reCaptcha kullanarak Pmax kampanyalar\u0131ndan bot d\u00f6n\u00fc\u015f\u00fcmleri nas\u0131l engelleyebilece\u011fimizden bahsetmi\u015ftim. Ancak kurulumu biraz kod bilgisi gerektirdi\u011fi i\u00e7in bu yaz\u0131da daha basit ve bir o kadarda etikli bir y\u00f6ntemden bahsedece\u011fim. Google Performance Max kampanyalar\u0131n\u0131z\u0131n performans\u0131n\u0131 art\u0131rman\u0131n en kritik yollar\u0131ndan biri, y\u00fcksek kaliteli verilerle beslemektir. Ne yaz\u0131k ki, sahte trafik ve botlar, verilerinizin kalitesini h\u0131zl\u0131 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-1804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De\u011fer Kural\u0131 ile Performans Max Kampanyalar\u0131n\u0131 Botlardan Koruma - AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abdulazizgolca.com\/blog\/deger-kurali-ile-performans-max-kampanyalarini-botlardan-koruma\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De\u011fer Kural\u0131 ile Performans Max Kampanyalar\u0131n\u0131 Botlardan Koruma - AG\" \/>\n<meta property=\"og:description\" content=\"Bir \u00f6nceki yaz\u0131mda reCaptcha kullanarak Pmax kampanyalar\u0131ndan bot d\u00f6n\u00fc\u015f\u00fcmleri nas\u0131l engelleyebilece\u011fimizden bahsetmi\u015ftim. 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